No creo que mueran los rodajes.
Las personas somos simples. Nos gustan las cosas reales.
La IA crecerá, sí. Pero aún nos gusta ver cosas reales… y pasarlo bien haciéndolas.
Hemos producido este Omoda con @ari_ona_dop (una fucking crack) 🫡 y con mi BF @thaiscatala de DP (Proud 🖤)
¿Cómo lo habéis dejado tan bonito?
Para quien tenga curiosidad, no hay ni un solo plano de Marina Łuczenko ni de Szczęsny que se haya grabado fuera de un estudio.
EP del spot de Turismo Menorca 2024. Rodado el año pasado, pero más actual que nunca viendo cómo está evolucionando todo con la IA…
Dir: @albert.capo
DOP: @bielcapellas
Agencia: @somos.normmal
Productora: @play_your_brand
Spot para factorial: debutando aquí como EP con @play_your_brand
En insta siempre había colgado cosas como DP, pero como hago más cosas con mi vida, pues he decidido enseñarlas también. Hay mucho más en camino. 😜
Aquí @ari_ona_dop DP y dire a la vez. 🔥
Spring is back, so it’s a good moment to share again this project we shot last year in Gran Canaria for bonprix with @kapturing .
We used the Sony Venice and Zeiss Signature Prime lenses because the full-frame sensor gave us exactly the look we wanted, with a very shallow depth of field. In some shots, we even used a diopter to reduce the depth of field even more.
The biggest challenge was getting a soft spring feeling with the lighting. We wanted sun, but not the strong, direct sunlight of midsummer—something softer but still with contrast.
I’m also sharing a few behind-the-scenes photos, where I had some fun testing the steadicam.
Hope you like it!
Some of you recently asked how I manage to DP while also running a company that’s reaching high levels of complexity, with a dedicated team of 30 people and more than 25 shootings every month…
I would love to say that the answer is passion and hard work, but it’s not that simple. At some point, you have to make choices, and I’ve often prioritized production over cinematography, even when it meant passing up amazing opportunities.
Does this make me less of a DP? I don’t think so. Instead, it has expanded my understanding of what advertising, branded content, and fashion production truly involve.
Working closely with the agency on a campaign has shown me the balance between vision and practicality. Interacting directly with clients has taught me the importance of clear communication and understanding their needs. Being part of the production team has given me a newfound respect for their skills and challenges.
I believe we need to grow in our professions by trusting people and moving away from labels and stigmas that only create unnecessary levels between us. Embracing this mindset should lead us to break down barriers and work more collaboratively.
Good news is that I think we are already on this path, and I can only be thankful to all the people who are trusting and supporting me. Especially everyone who is part of this craziness @play_your_brand and @menta.tv . And, above all, to my partners, @albert.capo & @xbayle . This journey wouldn’t be the same without you!
Right now, I am happy to say that I am really enjoying the process. I will continue DPing, but also growing our companies and exploring whatever comes next.
