Main stage at the #MeltwaterSummit discussing creator marketing and the value of @snapchat in the media mix, alongside @garethcrew (Canon) and @pommy27 (@meltwater )🎙️
Honored to speak on the same stage as @gwynethpaltrow (@goop ), @8ettina (CMO of FIFA World Cup 26 NYNJ) and so many other industry titans who also took the main stage.
This one means a lot because of how it happened. I met @simplyantoniajade after speaking at Snapchat HQ last year, and she’s become invaluable to me, as a creator, as a marketer, and more importantly as a friend. From connecting at events around the globe, to putting me in front of opportunities to land deals with some of the biggest brands in the world, to inviting me onto this panel, she goes above and beyond.
If you’re a creator looking to monetize, follow her, subscribe to her newsletter, and look into Creator Culture Club.
Didn’t come home with either award but being nominated for two Snappys at @Snapchat ’s first awards show ever was more than enough recognition than I need.
Thank you to the whole team at Snap for considering me as one of the top creators on the platform 🙏🏿
A few years ago @Snapchat had a program where they were giving $1k-$5k rewards to people who made the best videos to specific prompts. I only had 1k followers but still made over $20k in the first 3 months from editing old videos I already had in my phone.
Since then I’ve been in their monetization program and post everything I would already be doing. Beyond the payments, the Snap team has opened doors for me that have changed my life. This year Snapchat decided to make a change of their own and announced the first ever awards show for the best creators on their platform.
I’m nominated for Top Lifestyle Creator alongside @therealkylesister@katieaustin@giannachristiine and @savannahraedemers . I’m also nominated for One To Watch with @charmainebey@carmmiee@giannachristiine and @ellamoncrief_ .
Thank you to the whole team at Snap and The Snappys. I appreciate the blessings 🫡
Discussed creating avenues for creators to sustainably earn money at the @AuraRewards house during #SXSW.
The formula for an effective campaign is determining a mutually beneficial exchange between a content creator and a brand partner.
Thank you @cduethorn for having me 🙏🏿
Discussing creator monetization at @Snapchat HQ. I post 50-100x a day on Snap and run a marketing agency that has built campaigns for some of the world’s biggest brands so I look at the creator economy from both sides of the table. Thanks Snapchat Noir for having me 🙏🏿
