At 18, @iretizee99 saw what Nigerian streetwear was missing: infrastructure. Brands existed, but there was no centre. No scene. No gathering point. So she built one. Eight years later, @streetsouk receives 1,000+ brand applications annually, hosts 8,000+ attendees, and has taken African streetwear from Lagos to London, Paris, Toronto, LA, NYC, Atlanta, Dubai, Accra & Cape Town.
For @deedsmagazine International Women’s month special, we sat with the architect of Street Souk and our cultivators cover star to talk about building Africa’s streetwear epicentre, the future of youth culture, and why the world now has to adapt to Lagos energy.
Read the full story via the link in deeds bio.
Credits
Photographer & Creative Director: @thelifeofdanmbo
Video: @deedsstudio@ak3.studios
Bts: @ak3.studios
Location: @amahstudios
Design: @shalemalone
Writer: @lanacreatess
Glasses: @jacquesmariemage
Top: @streetsouk x @powerhorse.naija X @bolapsd______ exclusive
Bottom:@streetsouk@magnumstitchesafrica
Shoes: @freetheyouth_ghana x @jumpman23@nike@martine_rose
#deedsmag #culture #womenshistorymonth
