Zero to Infinity
We teamed up with our friends at Bounce to launch their revolutionary electric scooter - the Infinity E1. The scooter is all set to change the game with its battery swap technology, making electric mobility mainstream and accessible. We partnered them from concept to launch: designing their identity, setting up a rich digital experience, creating communication and a library of product content ready to hit your screens.
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Connected Design
Presenting ‘Circuit’ - A connected design system to experience the Bounce Infinity E1. At its core lies the Infinity word mark, a wave that brings the power of electric mobility into the hands of people. The wave flows through product, website, content and retail spaces. As we move from launch to delivery, the circuit design system creates a distinct platform to redefine the future of mobility. Watch this space for more.
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Discussing EV ideas with Hritik Roshan
With HR on board, we were able to ask basic questions around electric mobility. How to charge a scooter in my 25th floor apartment? How long can I ride on a single charge? Does my scooter come with a charger? We compiled these into a fun set of films talking about how battery swapping is the answer to India’s EV woes.
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Immersive Product Experience
All roads lead to the website! We applied our connected design philosophy to create a hands-on experience of the scooter (before you book a test-ride). Smartly packed information, dynamic cards and micro-interactions combined with our ‘Circuit’ design system brings the Infinity E1 to life.
Head over to bounceinfinity.com and book your Infinity E1 now.
Team:
@springatwork @bombaybellyrina @purvabakalkar @avutikka @theflabulous @rohantalati @shok.27 @tomae.me @azharcs @r4raghunath @iy.arun @raja_ganapathy @oneclickwander @rawsharkfilms @alokeshetty @totem.creative
#SpringRelease #BrandDesign
