INEQUALITY SOCKS (Director’s Cut)
A whole lot of work went into this project since our first step onto the IGA stadium central court earlier this summer. I feel extremely proud and grateful to have helped this campaign come to life but mostly, bring awareness to a fundamental issue in tennis: Gender inequalities.
As part of the GAME.SET.EQUITY program, amongst many other initiatives, @obnmontreal and @tenniscanada aim to significantly raise women’s prize money to match the men’s by 2027. Now this is real commitment and progress 📈
Thanks for your trust and support on this amazing project and for the opportunity to showcase our rockstar athletes!
More info and full project in bio!
Client: @nationalbankofcanada & @obnmontreal
Agence: @lg2canada
Production: lg2 Fabrique
Prod Exec: @andyhebert
Concept-rédactrice: @rxnnepell
DA: Sarah Lemire
Chargée de projet: Noémie Beaudet-Centomo
Réalisation/Direction Photo: 💪🏼
Photo: @jay_gallant_
B cam: @hugodubebouchard
Specialty rigs: @jozrigs
Grip/1st AC: @yanick.boyer
PA: @explo.soso
Montage/Sound design: 💪🏼
VFX/Motion: @aidoverse
Colorisation: @beatricetremblay_
Talent:
@lovestaralexis@isabellabstn
Rebecca Marino
Special thanks: @du0tang , @tenniscanada , ball boys and girls
Rental house: @evs_location & @royalphotovideo
[NEW WORK]
Had the opportunity earlier this year to design the branding and the physical ski awards for the @newschoolers awards 2024. One of my favorite projects ever. To have something I created on a computer screen physically in hand is totally surreal. Hand animating 85 separate icons for the animation slate took so long and I almost gave up multiple times but the end result speaks for itself (special thanks to @calebjones0 for giving me feedback and ideas for the animation work, wouldn’t look this good without his input).
Thank you @newschoolers for trusting me with this process. Been making cool shit with you guys for almost 10 years now and it’s always very special.
Extremely proud of the work I did on this project. Enjoy 🖤
-aido
![[NEW WORK]Had the opportunity earlier this year to design the branding and the physical ski awards for the @newschoolers awards 2024. One of my favorite projects ever. To have something I created on a computer screen physically in hand is totally surreal. Hand animating 85 separate icons for the animation slate took so long and I almost gave up multiple times but the end result speaks for itself (special thanks to @calebjones0 for giving me feedback and ideas for the animation work, wouldn’t look this good without his input).Thank you @newschoolers for trusting me with this process. Been making cool shit with you guys for almost 10 years now and it’s always very special.Extremely proud of the work I did on this project. Enjoy -aido](https://sp1.picnob.com/p/pt_6773357117643029382840_0_47b32d92934840ab471611cb5a4c1c0a.jpg?o=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&h=622c4cfb2f826a8e0d7822caf6047773)
