UNO Elite
@F1 BTS šš¼
This project for
@UNO Elite
@F1 was the most exciting opportunity I had the chance to work on this year! š„
This project tested my creative skills in motion graphics, storytelling, VFXā¦and the pressure was on to deliver for
@UNO and
@F1
What originally started as a 30s concept evolved into 3 unique creative assets for the campaign. Each having their own flair and use case.
For the Teaser, I combined traditional 2d motion graphics with After Effects advanced 3D renderer to add an
@F1 car to the scene to bring tension and excitement for the launch š„
On the Launch edit, I teamed up with my brother
@brandonfbx to craft a 3D racetrack in Unreal Engine to then composite with the 3D card graphics in After Effects. We tried to do 3D camera tracking for the cards, but didnāt find success. So the cards were all animated manually in After Effects to match the camera movement of the race track. This was a challenge, especially with speed ramping, but the result was amazing! ā”ļø
For the Sustain, we decided to shoot in a green screen studio in order to carry out a dark and elite aesthetic to match the other creatives. The intro shot is hands down the hardest and longest shot Iāve ever edited (20 hours) and it was my first time keying green screen, but the results were awesome! Huge shoutout to
@omgthewhyfiles and their team for helping me out at the last minute with the creative space! š„
Hope you guys enjoy the BTS of this insane project! š„
#UNO #UNOELITE #F1 #aftereffects #BTS #filmmaking