From structure to rupture,
from silence to movement.
A city reshapes itself through memory, tension, and light.
A visual story featuring @yara.azmy , part of our upcoming documentary exploring the journeys of Alexandrian creatives.
Photography & Creative Direction @adelessam
Fabric sponsor @salemaltamoda
Somewhere between Cairo and Alexandria, the road begins to change you.
Ideas take shape between fields, factories, silence, and long hours of movement. What once felt distant slowly becomes visible.
A visual story featuring @yara.azmy , part of our upcoming documentary exploring the journeys of Alexandrian creatives.
Photography & Creative Direction @adelessam
Fabric sponsor @salemaltamoda
From Cairo, everything begins with structure.
Lines, repetition, and a rhythm that shapes how we see and think.
Then, somewhere along the road, it shifts.
What was controlled becomes imagined.
This is where the journey begins.
A visual story featuring @yara.azmy part of our upcoming documentary exploring the journeys of Alexandrian creatives.
Photography & Creative Director @adelessam
Our fabrics partner @salemaltamoda
Qadar قدر - an exploration of touch, distance, and the body as language.
Captured through movement, light, and fabric; a visual dialogue about the spaces that connect and separate us.
This project was born a little over a year ago as my bachelor piece, the first layer of something much deeper that I’ve been slowly unfolding ever since.
I’ve been hesitant to share it fully, but it feels like the right time now. Over the next few days, I’ll be sharing more of the process, the research, and the artists who brought this vision to life.
Grateful to my supervisor, mentor, and friend @roman.steinmetz whose guidance and belief in the project shaped so much of what it became.
Concept & Creative Direction: me
Art Director & Photographer: @adelessam
Art Director & Filmmaker: @sramez
Bodies/Movers: @ezzat_ezzat_ezzat@larabislam@ggghareebbenyousef@fayrouuzmo@zainhalfi__
Aerial videography: @haitham.salaah
