Creative Strategy for
@empire x Super Bowl LX!
Led the narrative framework behind a full-scale exhibition marking EMPIRE’s 15-year anniversary — shaping a space rooted in independence and cultural ownership, built to honor the artists and visionaries who shifted culture, and what their movement has meant to the Bay, the music industry, and the world.
@larussell @tooshort @e40 @shaboozey @fatjoe @larryjunetfm ,
@therealsymba , San Francisco’s Mayor
@danielluriesf showed up to celebrate a brand that’s been putting artists first long before that became a buzzword.
Partners
@levis and
@jumpman23
Full circle: Bay Area roots, global impact, and a community that pulled up with love.
Lead Producer: Jen Truc Kaplan,
@jentruckaplan
Creative Director: Larry Gordon,
@hitup_lg
Creative Director, Design: Andenew Ayele
@and_lab
Creative Director, Copy: Jerry R. Louis
Spatial Designer: Clinton Allen,
@clinton.allen
Creative Strategist: Adam Sanders,
@adamfsanders
Project Manager: Amanda DiLauro,
@amanda_dilauro
Executive Producer: Stefanie Behringer,
@steffliiii
Creative Director, Founder: Nate Nichols,
@the_nichols
Client Partner leads: Shauna Alexander
@sparkedheart , Peter Kadin, Nima
@nima_empire ,
@Ghazi , Anysia
@_anysiaaa_
EMPIRE photographers:
@yoookayla ,
@hannahHazy ,
@kayladeguzman ,
@saylornedelman
Fabrication partner: JMP,
@john_murray_productions_inc
Creative agency and production: Palette Group,
@palettegrp
A huge thank you to
@sparkedheart for bringing us on and guiding the project!
