Brand Growth Strategist

People ask me all the time how I “do it all.” The truth? I don’t. I build, I delegate, I fail, I pivot, I keep going. I’ve built two businesses from scratch—while raising five kids, staying deeply connected to my faith, and figuring it out as I go. And still… there are days I question everything. If you’re building something meaningful right now, I hope this gives you the push to keep going. #OrthodoxFounder #JewishWomenInBusiness #BehindTheScenes #CreativeCEO #Not2Shabbey #awmediagroup

For years, word of mouth has been my strongest asset - client after client, project after project, all from the trust people placed in me and my team. But growth means stepping out of the shadows and into your space. So here I am. You’d think it would be easy. The queen of social using her own platform to promote her work. 🙈 UGH… I’m the classic shoemaker’s child. This video shows what we’ve built for clients like @altairbayharbor @theaddress_americandream @americandream @yachad_universe We create and execute: ▪️Social Strategies ▪️Organic content ▪️Paid media ▪️Influencer management ▪️UGC campaigns ▪️EGC strategies All designed to build deeper communities, generate meaningful impact, and drive conversions. If I don’t get the word out, I can’t help more brands and that’s really the heart of what we do. I want every business to thrive, every brand to convert, and I know how to make that happen with social. I’m proud of what we’ve done. And now, it’s time to do it for you. If you’re ready to turn your social into a real growth engine, DM me. Let’s go. 🎥 @flashofdesign

Once upon a time (2009 to be exact), I turned my basement into a creative studio and built Not 2 Shabbey. Then life got busy—businesses grew, nonprofits thrived, and my artistic side took an unplanned 7-year sabbatical. But now? She’s back, and so is Not 2 Shabbey 👩🏻‍🎨 #letsgetcrafty Follow along for@more details! Website launching shortly 🥳

You’ve heard about the clothing line for three summers now. The art, the tutoring thing, the business she swears she’s going to start “once things calm down.” Things don’t calm down. That’s not how it works. The idea just gets quieter until it stops coming up at all. The Business Bootcamp is six weeks that turns the talking into a real thing. A name, a priced offer, a first customer, an actual plan. Built for high school and post-seminary girls, with Halacha woven through every section, because the money questions and the values questions don’t get to be separate. Two cohorts this summer. Same curriculum, separated by life stage. High school kicks off June 24, post-seminary June 25. Comment BOOTCAMP and I’ll send you the link.

There was a time when I couldn’t pay for groceries. Our local grocery store, where we were living at the time, had a secret program that if you didn’t have $ you could postdate a check for when you got paid. No questions asked. I remember feeling so embarrassed every time I went to check out. . Do you wanna know how many times I bounced those checks??? 🙈 They never made me feel bad, nor did they tell me to stop shopping there. On the contrary! I was made to feel like a million bucks, thanked over and over for shopping by them and not a different store. My city was large and I could go anywhere, but he didn’t know that I could only shop by him because he helped feed my family with his tzedakah. . It’s years later, With Hashem’s help we are past that challenging time, but I never want to forget it. It’s made me compassionate to others and it helps me relate to so many of the business owners I help. I truly believe that all of my struggles have purpose, but this most singular one stands out to me. I know what it’s like not to have money to buy groceries, I know what it feels like to get the foreclosure notification on the house, and I also know what it’s like to beg the gas company to not shut off the heat because you’ve got little ones in the house and it’s the dead of winter. . These experiences are part of my story, but it doesn’t define me. Your struggles make up your story, but it’s in no way your ending - don’t give them the power to keep you down. You have the ability to achieve every dream you’ve ever imagined. I believe in you, do you believe in yourself?

Show me the diploma that taught you how to write a pitch. I’ll wait. I’ve been keeping a list. It started in my notes app and I can’t stop adding to it. The smartest girls I know all say the same thing when you press them on it. “Nobody actually taught me how to do this part.” The running a business part. The pricing your work part. The setting a boundary part. The business halacha part. Add to my list and comment the one you wish someone had told you 🤓

There are SO many young Jewish women and professionals out there with ideas, hustle, and zero clue where to start. Moms are doing the work of trying to find the answer for them and hitting road blocks. So I built something. This weekend I’m launching specifically for the next generation of Jewish female founders - who want to build, learn, and figure out if entrepreneurship is actually for them before they spend years figuring it out the hard way. Moms, if this is your daughter keep an eye on this page. Daughters, if this is you —-> same. More details dropping in the next few days 👓

✨Save this post ✨ I connected Claude to my Instagram and asked it to build me a full content strategy. Not a generic one ✨Mine ✨Based on my actual posts, my actual audience, my actual offers. It audited my account. It built me 3 content pillars. It wrote me a 14-day calendar. It even spit out captions in my voice, after I told it to drop the em dashes and stop sounding like a brand. The 4 prompts are in the carousel ✨Steal them✨ And if you want the full breakdown of how I’m actually running this inside my business, plus everything I’m teaching this month inside the ROI Collective, I’ve got you. The Collective is my membership for women in business who want to actually use AI, not just talk about it. Every month I drop new teachings, prompt libraries, and workflows. This month we’re going deep on Claude for content. Every teaching, every replay, every resource is yours the second you join. Comment COLLECTIVE and I’ll send you the link. #ROICollective #ClaudeAI #AIforEntrepreneurs #ContentStrategy #WomenInBusiness

When you grow up in trauma, motherhood can feel complicated. Because sometimes you’re raising your children… while also re-raising parts of yourself at the same time. Happy Mother’s Day to the women who built something beautiful from places that once tried to break them.

I’ve been told I’m “too loud” since I can remember. By my teachers, by my parents, by my friends. “Speak lower, people can hear you!” It used to bring me a lot of shame. I was extremely self conscious about it. Why was I so loud? Why couldn’t I be quieter like other people. Why was I so different? I wish I could go back and tell little Abbey that our loud voice? That was our super power. If you have a loud kid, don’t make them feel bad, don’t repress them. Just recognize they may go into marketing as an adult 😂

Let me tell you about the tool that changed how I run my business. It’s called Claude. You talk to it like a person, tell it what you need, and it does it. Emails, proposals, content, organizing your backend, prepping for sales calls. It’s like having an assistant that actually gets you. I taught it my voice, my brand colors, my messaging. Now when it writes something for me it sounds like me! Not a robot, but me. If you’re a business owner and you’re not using this yet you are spending more time and more money than you need to. I’m teaching you how to use it this month inside the ROI Collective. Four live Wednesday night classes. From beginner setup to running your business with AI in your corner. Comment Collective and I’ll send you the link.

This month inside the ROI Collective I’m changing that. Four live classes every Wednesday at 8:30 PM breaking down exactly how to use AI to grow your business, save you time, and replace tasks you’re doing manually. Here’s what we’re covering: Week 1 → AI overview + Claude for beginners Week 2 → Use AI to sound like YOU Week 3 → AI for marketing Week 4 → AI for operations And when you sign up you don’t just get May. You get access to every past class we’ve already done — revenue, knowing your numbers, marketing, and more. Comment AI and I’ll send you the link.