Adidas Rapid Move
Lace up.
Speed, agility and stability to visualise the new adidas training shoe, Rapid Move 2.
With a focus on showcasing the unique innovations of the shoe, blending animations that mirror the stop-start circuit workouts the shoes are designed for, fast-paced sprints aligned with cool-downs.
Credits -
Designed, directed and produced by @futuredeluxe
Creative Director: Bryant Nichols
Senior Producer: Tiffany Brathwaite, Kavita Daggar
Executive Producer: George Turner
Art Direction: Garett Gioia
Design & Animation: Martin Cusano, Nick Scarcella, Steven Dvornik, Annie Ngo, Dagmar Irrig
2D Retouching: Marianna Peroulaki
Modeller: Ben Pilgrim
#shoe #advertising #fashion #adidas #houdini #sidefx #cgi #animation #design #artdirection
Walk cycles. From Nike x Hyein Seo made at @futuredeluxe . Used @krea_ai to get the product photo still moving and then processed in @sidefxhoudini and @touchdesigner
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#sidefxhoudini #touchdesigner #generariveart
frames from Nike x Hyein Seo made at @futuredeluxe . These were all rendered and then run through cops in @sidefxhoudini , really cool to stay completely in one software to get these looks.
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#sidefxhoudini @maxonredshift #3d
