Finally resuming activity here. After what was an impasse of over two years I am back.
If you ever wondered what is that I do for a living hit the link in the bio!
#graphicdesign #brandidentity #branding #brandesign #artdirection #visualidentity #3d #print #digital #itsnicethat #thebrandidentity #bountyhunters #thedesignblacklist #typography #grafikfeed #illustrations
Throughout the final months of 2022, I embarked on a project that, despite finally not seeing the day of light, turned to be a fun typographic journey. Allowing me to dive into the complicated realm of typefaces — a passion of mine, even if not my usual commission.
This A is part of a serif family, drawing inspiration from the European art museums of the 50’s. Countless hours were spent scouring books (heaven!), and unearthing awe-inspiring hand-drawn letters to experiment with.
To add and extra dimension, a 3D rendition was crafted by hand.
#typography #font #fontdesign #graphicdesign #design #36daysoftype #graphic #a #glyphs #illustrator
Catenamics – the chain of knowledge – is a book about the practices and intentions of the Catena Zapata family and their approach to the new challenges the world of wine is facing nowadays.
With this book, they intend to communicate their love, passion and know-how to clients and distributors, as well as the efforts they make in order to be a sustainable company.
For that, they wanted a book that could be both technical and friendly, in which the reader wouldn’t feel overwhelmed by the data.
In response to that need we created a book that feels both informative and entertaining, highlighting the values the Catena Zapata family is known for.
.
.
.
#editorial #publishing #illustration #graphicdesign #wine #catenazapata #argentina #argentinewines #print #mendoza
Editorial shot for the now extinct Solar magazine.
Although not the usual, sometimes I step away from the office and work as a photographer.
Thanks to the wonderful team involved.
.
.
.
#editorial #magazine #pink #photography #artdirection #pictures #fashion
Brand identity for Roman Road Gallery.
Roman Road was founded in 2013 and began as a project space. The peculiarity of the premises has had a direct impact on the gallery’s program since its beginning. Tall and with a small footprint, the space led the director to challenge artists to employ the architectural elements in order to develop or restructure a body of work.
Because of the different nature of its early days exhibitions it was important to have a fluid brand that could adapt easily to the many formats and products that were created or could be added in the future.
#branding #brandingdesign #visualidentity #typographic #graphicdesign #graphicdesigner #london #gallery #jadearroyo #printdesign #type
This is part of the editorial I shoot for @bound_magazine in Tokyo. It revolves around the idea of light. In the Thirties, Japanese author Junichiro Tanizaki wrote an essay describing the relationship between Asian culture and light, among other thoughts about Japanese aesthetics. He worried Westerner’s urge for the bright and the loud was devouring the oriental ethos. The darkness, the calmness, the silence.
Just before my first visit to Japan I got to read In Praise of Shadows. And then all my trip revolved around it. Only wanted to find what Tanikazi was talking about. The sieving of light, the lacquers, the materials. But it wasn’t there anymore. One can tell how Junichiro’s culture still creeps the cities and the people from the inside out, can be felt in the details, in the spectacular taste Japanese people have. But Japan has now a very thin but perennial Occidental patina.
This here, is what I saw.
Creative direction for Wallpaper* City Guides & PHAIDON ads.
A series of stills for the most insightful guides in the design sector.
Shout to the dream team that was working with @yagonoestaaqui@antonio.porteiro and @corderoatelier
Booklet design for ‘Breaking Shells’, a group exhibition curated by the lovely @justinedoespirito at @the_koppel_project in London. The show examined the body from a female perspective.
#graphicdesign #brandidentity #printdesign #gallery #art #visualidentity #print #digital #itsnicethat #thebrandidentity #bountyhunters #thedesignblacklist #typography #grafikfeed #exhibition #book #booklet #typography #type
Some old and some new.
Art direction and web design for @elenemigowines
#graphicdesign #brandidentity #branding #brandesign #artdirection #visualidentity #3d #print #digital #itsnicethat #thebrandidentity #bountyhunters #thedesignblacklist #typography #grafikfeed #illustrations #webdesign #web
