designed by smaddy

🍌🌴🌞 #tbt (no AI was used) With over 8+ years of advertising experience at different agencies, I cannot begin to think how many 360 campaigns I’ve had the pleasure of bringing to life — but this one for sure is one of my faves! Working alongside Dkay ( @north_art ) who developed the new rebranding and beautiful packaging designs, I created custom-drawn illustrations and a look and feel that would bring personality and elevate their brand presence, helping the JP brand to connect even more with their target audience. . . . Project Team Client: JP St.Mary’s Agency: The Limners and Bards @thelabjamaica Creative Director: Dexter Musgrave Designers: Dkay Northover ( @dkay.alexis ), @_designedbysmaddy Client Service: Kimberley Adamson, Crystal Tomlinson Product Photography: Will Twort . . . #branding #branddesign #visualidentity #rebranding #packagingdesign #productpackaging #illustration #campaigndesign #marketingcampaign #jamaica #advertising #graphicdesign #designinspiration #visualdesign #graphicdesigner

Made a likkle stop over by @likkleshoppeja 💙

It’s been reallll quiet over here, but here’s one of the projects that’s been keeping me busy! 👩🏽‍💻 I recently wrapped up this fun branding project for @likkleshoppeja , a café ☕️ located in Ocho Rios that serves authentic Jamaican menu items with a likkle modern twist. My favourite part of this project was developing the BVI which included these custom illustrations used throughout the brand and marketing collaterals. Like what you see? 👀 Leave a ❤️ below & tap the link in my bio to view more of my work ✨ . . . . . . #jamaica #graphicdesign #designedbysmaddy #branding #packagingdesign #branddesign #visualidentity #creativebranding #brandstrategy #designthinking #brandidentitydesign

Smile Jamaica, it’s morning time 🌞 . . . Sharing some beautiful smiles from the 2023 @wearepitchypatchy cast to brighten your morning🙂😊☺️😁😃😀😆😬🙃 . . . #designedbysmaddy 📸: @willtwort