CRATER

Drifted dreams أحلام العصر What a beautiful journey this film has been! A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan. From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas.  We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry. The result is something I’m genuinely proud of. For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would. And the details… From floral fields made out of real fresh flowers, extended into the custom art directed VP environments, to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet. Can you spot how many custom backgammon boards we created in various sizes? Did you notice the miniature Arabic rug house? This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽‍🎨 I’m so proud and grateful to be part of this journey. Hope you’ll enjoy, Ramadan Kareem! Art Direction: @acesofspace.studios Art Director: Samantha Francis Baker @styleisnecessity Operations Manager: @deepikatalwxr Set Design Support: @mokhalafalla Account Executive: @roxtherainbow Client: @esteelaudercompanies Brand: @jomalonelondon Creative Director: @tarek.sabbouh Associate Creative Director: @mowanasabeh Brand Art Director: @mariaakhairallah Creative Agency & Production House: @_crater Director: @mayhemprojects @sovereigns__ Senior Producer: @sallymourad Production Manager: @abdaywi DOP: @tobyplummerdop 1st AD: @reecelynch Image Director: @yehiabedier Wardrobe stylist: @rashwaaaaan Beauty photographer: @gustavochams Product photographer: @sabrinarynas

Dusty day in Dubai for @spotify ! 🏜️ Huge thanks to the crew and creative team for bringing this to life. Agency @jwiglobal Senior Creative @georgesharrock_ @adeleamybaxter Hannanah Yarkhan Salma Khalifa Charles Williams Production Company @_crater EP @simonmorehead Director @cammarch.dir Creative Producer @laurenskygem 1st AD @omarshokri DOP @mila.shamraeva Gaffer @walid_hamieh1 @reelquip DIT: @ditservicesuae Art Director @borabatur Wardrobe Stylist @mariannetawk_ HMU @tasnim_makeupartist Edit @cutpolishpost Grade @maticprusnik Sound @folklore_sound Talent @ciaraflello @abhilashkumar @salma_elatmani Nathan Urban

Some memories are more than echoes of the past—they linger in scents, in sensations, in the quiet pull of nostalgia. During Ramadan, a time of reflection and connection, the Taif Rose becomes more than a flower. It becomes a thread weaving together past and present, a bridge between two siblings separated by distance but bound by love. ‘Memories of the Rose’ is a culmination and celebration of true collaboration, uniting exceptional global talent to craft a campaign that transcends its parts—evoking emotion, storytelling, and the timeless beauty of Jo Malone London. A huge thank you to the team at Estee Lauder Companies who, as always, were a true joy and inspiration to partner with. Client: Esteé Lauder @esteelauderme Brand: Jo Malone London @jomalonelondon Creative Director: Tarek Sabbouh @tarek.sabbouh Creative Manager: Mouana Sabeh @mowanasabeh Creative Producer: Maria Khairallah @mariaakhairallah Creative Production House: CRATER Global @_crater Co-Director: James Hulbert @sovereigns_ @mayhemprojects Co-Director: Nick Jones @nickyjonesy Executive Producer: Camille Laborde @camille.laborde Senior Producer: Sally Mourad @sallymourad Production Manager: Alwiya Kahtan @alwiya.m.k VP Studio: PixoJam @pixojam PixoJam General Manager: Azin Samarmannd @azinsamrmand DoP: Micheal Lagerwey @mkllagerwey 1st Assistant Director: Reece Lynch @reecelynch Set Design: Aces of Space @aces_of_space Art Director: Samantha Francis Baker @styleisnecessity Operations Manager: Deepika Talwar @deepikatalwxr Project Coordinator: Nicole Dounen @nicoledounen Stylist: Ahmed Rashwan @rashwaaaaan Stylist Assistants: Olivia Granberg & Rowan El Goweiny @oliviagranberg @rowanoplatz Beauty Photography: Mazen Abusrour @mazenabusrour Product Photography: Sabrina Rynas @sabrinarynas Hair Stylist: Steve Wahab @steve_wahab Make Up Artist: Hani Kleib @hk.makeupurmind . Male Lead: Khaled Abuamarah @khaledabuamarah Female Lead: Buthaina Ali @buthainali_ Offline Editor: Ameya Gupta @ameya.edits Online Editor: Samreen Khimani @samreenedits Colourists: Nic Apostoli & Hannah Squires @nic_apostoli @hansquires Sound Design: James Rogers

Some memories are more than echoes of the past—they linger in scents, in sensations, in the quiet pull of nostalgia. During Ramadan, a time of reflection and connection, the Taif Rose becomes more than a flower. It becomes a thread weaving together past and present, a bridge between two siblings separated by distance but bound by love. ‘Memories of the Rose’ is a culmination and celebration of true collaboration, uniting exceptional global talent to craft a campaign that transcends its parts—evoking emotion, storytelling, and the timeless beauty of Jo Malone London. A huge thank you to the team at Estee Lauder Companies who, as always, were a true joy and inspiration to partner with. Client: Esteé Lauder @esteelauderme Brand: Jo Malone London @jomalonelondon Creative Director: Tarek Sabbouh @tarek.sabbouh Creative Manager: Mouana Sabeh @mowanasabeh Creative Producer: Maria Khairallah @mariaakhairallah Creative Production House: CRATER Global @_crater Co-Director: James Hulbert @sovereigns_ @mayhemprojects Co-Director: Nick Jones @nickyjonesy Executive Producer: Camille Laborde @camille.laborde Senior Producer: Sally Mourad @sallymourad Production Manager: Alwiya Kahtan @alwiya.m.k VP Studio: PixoJam @pixojam PixoJam General Manager: Azin Samarmannd @azinsamrmand DoP: Micheal Lagerwey @mkllagerwey 1st Assistant Director: Reece Lynch @reecelynch Set Design: Aces of Space @aces_of_space Art Director: Samantha Francis Baker @styleisnecessity Operations Manager: Deepika Talwar @deepikatalwxr Project Coordinator: Nicole Dounen @nicoledounen Stylist: Ahmed Rashwan @rashwaaaaan Stylist Assistants: Olivia Granberg & Rowan El Goweiny @oliviagranberg @rowanoplatz Beauty Photography: Mazen Abusrour @mazenabusrour Product Photography: Sabrina Rynas @sabrinarynas Hair Stylist: Steve Wahab @steve_wahab Make Up Artist: Hani Kleib @hk.makeupurmind . Male Lead: Khaled Abuamarah @khaledabuamarah Female Lead: Buthaina Ali @buthainali_ Offline Editor: Ameya Gupta @ameya.edits Online Editor: Samreen Khimani @samreenedits Colourists: Nic Apostoli & Hannah Squires @nic_apostoli @hansquires

Some memories are more than echoes of the past—they linger in scents, in sensations, in the quiet pull of nostalgia. During Ramadan, a time of reflection and connection, the Taif Rose becomes more than a flower. It becomes a thread weaving together past and present, a bridge between two siblings separated by distance but bound by love. ‘Memories of the Rose’ is a culmination and celebration of true collaboration, uniting exceptional global talent to craft a campaign that transcends its parts—evoking emotion, storytelling, and the timeless beauty of Jo Malone London. A huge thank you to the team at Estee Lauder Companies who, as always, were a true joy and inspiration to partner with. Client: Esteé Lauder @esteelauderme Brand: Jo Malone London @jomalonelondon Creative Director: Tarek Sabbouh @tarek.sabbouh Creative Manager: Mouana Sabeh @mowanasabeh Creative Producer: Maria Khairallah @mariaakhairallah Creative Production House: CRATER Global @_crater Co-Director: James Hulbert @sovereigns_ @mayhemprojects Co-Director: Nick Jones @nickyjonesy Executive Producer: Camille Laborde @camille.laborde Senior Producer: Sally Mourad @sallymourad Production Manager: Alwiya Kahtan @alwiya.m.k VP Studio: PixoJam @pixojam PixoJam General Manager: Azin Samarmannd @azinsamrmand DoP: Micheal Lagerwey @mkllagerwey 1st Assistant Director: Reece Lynch @reecelynch Set Design: Aces of Space @aces_of_space Art Director: Samantha Francis Baker @styleisnecessity Operations Manager: Deepika Talwar @deepikatalwxr Project Coordinator: Nicole Dounen @nicoledounen Stylist: Ahmed Rashwan @rashwaaaaan Stylist Assistants: Olivia Granberg & Rowan El Goweiny @oliviagranberg @rowanoplatz Beauty Photography: Mazen Abusrour @mazenabusrour Product Photography: Sabrina Rynas @sabrinarynas Hair Stylist: Steve Wahab @steve_wahab Make Up Artist: Hani Kleib @hk.makeupurmind . Male Lead: Khaled Abuamarah @khaledabuamarah Female Lead: Buthaina Ali @buthainali_ Offline Editor: Ameya Gupta @ameya.edits Online Editor: Samreen Khimani @samreenedits Colourists: Nic Apostoli & Hannah Squires @nic_apostoli @hansquires Sound Design: James Rogers

NEW WORK from the incredible director duo @GoshDamnDuo for Logitech’s Signature Slim Combo, launching their new premium keyboard and mouse set designed for remote workers who balance work and play. The concept highlights ‘magic moments’ throughout our character’s day, seamlessly enabled by the product. A celebration of how the right tools can make remote work both efficient and enjoyable. Client – Logitech Agency – Dialect Agency Producer - @louiebray Production Company - @idolflm Directors – @goshdamnduo Producer – @jakegorton Casting Director - @andcasting 1st AD - @andrewvanneck DoP - @timfok Focus Puller - @cami_focus 2nd AC – @theo__ac Production Designer - @setsisters Props Master / Standby - @harrisonclark Art Assistant - Vicky Hubbard Gaffer - @mholownia.gaffer Desk Op – Ziggy Jacobs Spark – @rholownia02 Spark – Jon Mclaughlin Trainee Spark – Matthew Diamond SFX - @machineshopsfx SFX supervisor – Alex Forbes SFX Technician – Naomi Field VFX Supervisor – James Sayer VFX Supervisor – Andy Loughnane Costume Designer - @wizfrancis1 Grip – Kevin Foy Crane Op – James Holloway Crane Assistant – Cameron Armstrong Sound recordist – @soundellie DIT – @Jamesmoser Video Operator – Frazer Hopkins Make up Artist - @naomilakemua Production Runner – Tyron D’mello Studio Runner – Paige Warman BTS Photography – @phenton.jf Camera Kit hire - @origin.cine Lighting hire - @firebuglighting Editor - @chrisurmstonfilmediting VFX - @agile_studio Colourist - @cam_sander Music, sound design and mix - @brother___music Cast Djalenga Scott Isabella Muelaner #Filmmaking #Commercial #Production #ProductionHouse #VideoProduction

One of the main challenges during production was capturing the shot where the character transitions from a work outfit to a football kit. To achieve this, the special effects team prepared multiple rigged outfits and employed practical effects such as leaf blowers and flying sheets of paper. On the shoot day, everything came together, resulting in a dynamic and visually striking moment on screen. Client – Logitech Agency – Dialect Agency Producer - @louiebray Production Company - @idolflm Directors – @goshdamnduo Producer – @jakegorton Casting Director - @andcasting 1st AD - @andrewvanneck DoP - @timfok Focus Puller - @cami_focus 2nd AC – @theo__ac Production Designer - @setsisters Props Master / Standby - @harrisonclark Art Assistant - Vicky Hubbard Gaffer - @mholownia.gaffer Desk Op – Ziggy Jacobs Spark – @rholownia02 Spark – Jon Mclaughlin Trainee Spark – Matthew Diamond SFX - @machineshopsfx SFX supervisor – Alex Forbes SFX Technician – Naomi Field VFX Supervisor – James Sayer VFX Supervisor – Andy Loughnane Costume Designer - @wizfrancis1 Grip – Kevin Foy Crane Op – James Holloway Crane Assistant – Cameron Armstrong Sound recordist – @soundellie DIT – @Jamesmoser Video Operator – Frazer Hopkins Make up Artist - @naomilakemua Production Runner – Tyron D’mello Studio Runner – Paige Warman BTS Photography – @phenton.jf Camera Kit hire - @origin.cine Lighting hire - @firebuglighting Editor - @chrisurmstonfilmediting VFX - @agile_studio Colourist - @cam_sander Music, sound design and mix - @brother___music Cast Djalenga Scott Isabella Muelaner #Filmmaking #Commercial #Production #ProductionHouse #VideoProduction

Throughout the shoot, the set dimensions were subtly adjusted to suit each shot. These changes optimised lighting and composition while preserving the illusion of a consistent environment. This meticulous attention to detail ensured the final film was seamless and polished. Client – Logitech Agency – Dialect Agency Producer - @louiebray Production Company - @idolflm Directors – @goshdamnduo Producer – @jakegorton Casting Director - @andcasting 1st AD - @andrewvanneck DoP - @timfok Focus Puller - @cami_focus 2nd AC – @theo__ac Production Designer - @setsisters Props Master / Standby - @harrisonclark Art Assistant - Vicky Hubbard Gaffer - @mholownia.gaffer Desk Op – Ziggy Jacobs Spark – @rholownia02 Spark – Jon Mclaughlin Trainee Spark – Matthew Diamond SFX - @machineshopsfx SFX supervisor – Alex Forbes SFX Technician – Naomi Field VFX Supervisor – James Sayer VFX Supervisor – Andy Loughnane Costume Designer - @wizfrancis1 Grip – Kevin Foy Crane Op – James Holloway Crane Assistant – Cameron Armstrong Sound recordist – @soundellie DIT – @Jamesmoser Video Operator – Frazer Hopkins Make up Artist - @naomilakemua Production Runner – Tyron D’mello Studio Runner – Paige Warman BTS Photography – @phenton.jf Camera Kit hire - @origin.cine Lighting hire - @firebuglighting Editor - @chrisurmstonfilmediting VFX - @agile_studio Colourist - @cam_sander Music, sound design and mix - @brother___music Cast Djalenga Scott Isabella Muelaner #Filmmaking #Commercial #Production #ProductionHouse #VideoProduction

Introducing the PLEXUS from @pumasportstyle – a bold silhouette inspired by early-‘00s design, blending fashion and sport in a truly revolutionary way. @_crater teamed up with @grjnd.agency to capture this striking campaign for @solebox x @puma out in the desert. BRAND: Solebox x Puma AGENCY: Grjnd PRODUCTION AGENCY: CRATER CREATIVE PRODUCER: James Hulbert @mayhemprojects DIRECTORS CUT: SOVEREIGNS @sovereigns__ DP: Toby Plummer @tobyplummerdop 1st AC: Koko Boutchakjian @koko.boutchakjian 2nd AC: Arin Gharibian @arinbertt SPARK: Khaled MODELS: Isaac @flackko_boy & Ethan @ethandellow_ With thanks to Quad Rental #Filmmaking #Commercial #Production #ProductionHouse #VideoProduction #TVC #Puma

The PLEXUS campaign – bold, dynamic, and unapologetic. A reimagined early-‘00s design, seamlessly merging sport and fashion. BRAND: Solebox x Puma AGENCY: Grjnd PRODUCTION AGENCY: CRATER CREATIVE PRODUCER: James Hulbert @mayhemprojects DIRECTORS CUT: SOVEREIGNS @sovereigns__ DP: Toby Plummer @tobyplummerdop 1st AC: Koko Boutchakjian @koko.boutchakjian 2nd AC: Arin Gharibian @arinbertt SPARK: Khaled MODELS: Isaac @flackko_boy & Ethan @ethandellow_ With thanks to Quad Rental #Filmmaking #Commercial #Production #ProductionHouse #VideoProduction #TVC #Puma

Behind the scenes of the PLEXUS campaign. From the desert landscape to the intricate details, @_crater worked with @grjnd.agency to bring this vision to life. BRAND: Solebox x Puma AGENCY: Grjnd PRODUCTION AGENCY: CRATER CREATIVE PRODUCER: James Hulbert @mayhemprojects DIRECTORS CUT: SOVEREIGNS @sovereigns__ DP: Toby Plummer @tobyplummerdop 1st AC: Koko Boutchakjian @koko.boutchakjian 2nd AC: Arin Gharibian @arinbertt SPARK: Khaled MODELS: Isaac @flackko_boy & Ethan @ethandellow_ With thanks to Quad Rental #Filmmaking #Commercial #Production #ProductionHouse #VideoProduction #TVC #Puma

Aussie wanted humour with a punch for their latest campaign, and DO. Agency brought CRATER on board to help make it happen. The result? ‘The Refinanceers’ — a fast-paced production shot in one day on Sydney’s Northern Beaches. Together, we took on the rain and came out with some cracking shots in the can. The campaign is now rolling out worldwide across broadcast, outdoor, digital, and PR. CREDITS BRAND: @aussiehomeloans CREATIVE AGENCY: DO. @thedostory CASTING AGENT: Anthony Kid DIRECTOR: @mikeyhamer PRODUCTION: CRATER EXECUTIVE PRODUCER: Steven Farrer @fazdawg SOCIAL MEDIA MANAGER + PRODUCTION MANAGER: @brookemorehead DP: Mikey Hamer CAMERA OP: @jackshepherd AC: Thomas Austin @studio.ta.tin GAFFER: Steve Schofield BEST BOY: Alan Fraser SOUND OP: Jo Dutaillis @soundrelated PHOTOGRAPHER: Eric Yip @eyx |photo PHOTOGRAPHER ASSIST: Brett Bilgnaut VFX: Christian J Heinrich @sugarbanksydney COLOURIST: Matt Fezz @mattfezz MUSIC COMPOSER: Jonny Higgins @jonnyhiggins PRODUCTION DESIGNER: Lydia-Jane Saunders @jsstyling STYLIST/ART DEPT: Gosia Zablocka STYLIST ASSIST: Annalivia O’Donnell HAIR & MAKE-UP: @reneesayed HAIR & MAKE-UP: @georgiahullmakeup TALENT MARK NICHOLS MATT OXLEY @mtoxley LUISA PROSSER @luisaprosser ANDREA M NADINE VIGOUROUX @nads JORDAN OUD @jordan.coreyoud HARPER BANCROFT BERNADINE OUD @bernadine.oud #Filmmaking #Commercial #Production #ProductionHouse #VideoProduction #TVC