What a week.
Fast Company. Outlander Magazine. Complex Style. The infamous King Ice pendant that made the internet briefly do a double take.
7Collection was built from Pinterest boards and PowerPoint slides that probably only made sense to me and somehow, three and a half years later, itâs being called âsurprisingly coolâ by people and brands Iâve looked up to.
Every kind word, share, DM, and âwait, this is real?â â I felt all of it. Thank you so much.
I know not every year will look like this. It asked a lot and gave a lot back. Proud and grateful for what came from it and everyone involved.
On to 2026!
Our holiday collection is heređ˛đ
Plaid flannels, retro stripes, cozy fleece, accessories, and more. Iâm not exaggerating when I say itâs literally the softest blanket and sweat sets weâve ever made.
For the first time ever, 7Collection hosted a launch party and I still canât believe it actually happened. Sharing your creations with the world is vulnerable, exhilarating, and nerve-wracking all at once.
Huge thank you to everyone who helped launch Midnight Driving Club (âŚand put up with me!) and my partners who made the vision real, the @evenhouseclub crew for allowing us into their beautiful space and hospitality, new and old friends, internet friends who became real friends, and everyone who showed up just to be part of it.
Still processing how good it was and how many people came out. The car + golf community showed up so strong. My heartâs so full. Thank you for making this one to remember đĽšđ¤
48 hours in LA. One full day on set. Two locations. A month out from launch.
Ideas that lived on paper for months finally turned into product in hand and shots on screen. Nothing beats that first moment it feels real.
And maybe the best part is finally meeting and working alongside the people whoâve been helping bring the vision to life in person. On set the energy is different. Quick, collaborative, alive in a way no Zoom call ever is. Youâre tired, running on adrenaline (and maybe because you may have locked your keys in the car with all the product on the way to set), but itâs exciting and fun in a way only shoot days can be.
@camgolfs@paulwaull@kohjiro_kinno@jacdanielgolfs@_elisapark_@aarongees@wearelagc
Remember that one time JaâMarr tweeted 7/11, said he was always open, and six days later we had a contract signed, merch made, product for sale, and he wore it during SNF? Oh and then the chain sold out. That was fun.
Happy footballâs back. đ
Iâve made a few things.
Over the last few years, developing apparel and merch became the outlet I didnât have before. A way to bridge worlds like streetwear, nostalgia, sports and community. Each partnership, collaboration and collection brought new people and new stories.
Itâs hard to sum that up in a job description. Even harder to pick a favorite. Easier to see it in my closet.
Featuring: @joefreshgoods@overtime@bywayofdallas@officialpacman@hotwheelsofficial@dgk@lahjay10_
đ¸: @allyperkins
