ALSER

The ALSR Corp “Men in Uniform.” Monochrome Suitings, Maximum Hustle. Custom Made for @bgyo_ph @bgyo_gelo @bgyo_mikki @bgyo_jl @bgyo_nate @bgyo_akira Styling by: @aaronmangsat 🙏 for @boss.ckm #Dreamwarriorconcert Bgyo photos from @bgyo_ph official page 🫣

The “Stationery” Vest. A “need” clothing for those who always forgot to bring their pad papers and pens. Worn by: @clfrnia_maki , @matilduhh Custom-made for Sir @ddrylmt 🤗

Gian Bernardino of @cupofjoemusic_ in custom ALSR Look A life told in chapters. Constructed from bookmarks, this look symbolizes the moments that shape a life, highlight its most meaningful pages, and define the story within. So proud of your achievements this year @gian.pb Looking forward to more collaborations with you soon! Credits: Video from ms @nins.miranda

Unang araw... 🐈‍⬛

Work didn’t reach me here.

It’s Been A Year Since ALSR debuted. Being a full time employee, and to pursue fashion as one of my careers, requires a lot of effort and time to develop my design perspective and craftsmanship, studying construction, refining my eye for detail and building pieces that translate personal and cultural narratives into wearable form. Founding ALSR allows me to turn this curiosity into a practice, where overlooked things became design, and clothing becomes both expression and conversation. I never expected my collection about overworked laborers in the country to reach this far, but it has, and it’s clear that so many of you see yourselves in it. That alone says a lot about the reality we’re living in. This work was never just about aesthetics. It’s about the quiet exhaustion that gets normalized, the long hours that go unseen, and the dignity that often gets traded for survival. When people relate to this, it’s not just connection, it’s recognition of a system that asks so much and gives so little in return. I had to turn that frustration into something tangible. What started as a way to process negative energy became a way to speak up, even in a small way. Because if this many people feel the same weight, then maybe it’s not just personal, it’s STRUCTURAL!! My relationship with my heritage is intuitive and lived rather than literal. Filipino sensibility shapes how I see, feel and create, through values of care, resilience and attention to the everyday. Rather than direct Filipino references, it influences my work in subtler ways: in the quite strength of silhouettes, the respect for craftsmanship and the stories drawn from ordinary life. It grounds my work in authenticity, allowing each piece to reflect both my personal experiences and shared cultural memory. THIS ISN’T JUST MY STORY, ITS OURS! Lastly, I am forever grateful for @voguephilippines and @ticiaalmazan for seeing the potential in me to be featured as of one of the emerging designers in Southeast Asia, and of course to my @benchtm family who started all this, for believing in me! and to my friends, officemates and family who supported me all the way!

Releasing little squirtles into the wild! 🐢 I’m so grateful for the opportunity to volunteer in releasing baby olive ridley turtles back to the ocean. Such a wonderful and meaningful experience. Thank you, @pagasapawikan , Sir @monbarranda ! More powers to your organization! Adopt-a-Nest Now!

“KALBANGAN” ALSR S/S 2026 “Mauli ron ako sa Balay.” But the path between the mountain and the urban center is long and difficult, too narrow and steep for vehicle to pass. The journey must be done by foot. Because the trip is demanding, he rarely goes down. When he does, he makes sure to buy everything he might need for the weeks ahead: food, supplies, small comforts from the town. By the time he begins the climb back home, his body is surrounded by layered bags, tied, and balanced across his shoulders and arms. Each step upward is slow and deliberate. The bags he carries are filled with objects from the town, but they also represent resilience, preparation, and the quiet discipline of living far from convenience.

“The Files on the Office Walls” The Cascading 16-Pocket File Wall Organizer Look Custom-made for @nicoloeaux

as i set my foot in the sand.

“PLEASE SEE ATTACHED” ALSR BENCH DESIGN AWARDS 2025 S/S 2025 Alser Lumawag comes from a corporate background. While he is currently a full-time employee, he finds time to continuously express his passion for design. His brand, ALSR, serves as an avenue for him to showcase his creativity, reimagining traditional garments with experimental designs. Lumawag’s collection blends these elements to create a collection that embodies the unexpected contrasts of corporate life. ABOUT THE COLLECTION: Please see Attached redefines workwear, drawing inspiration from the beautifully hectic rhythm of the modern office. Each piece embodies the unexpected contrasts of corporate life: sleek professionalism entwined with rebellion and humor. It reimagines staple neutrals with a fresh perspective—blending authority with adaptability and transforming unpredictability into personal style, capturing creative energy within structured spaces. Sharp lines evoke paper cuts and shredding machines, while classic uniform cuts and office supplies are elevated with disruptive details—a tribute to the intensity and capriciousness of workspaces. The designer frequently applies the design principle of repetition to highlight the routine tasks encountered in daily office life. The collection empowers professionals to embrace the contradictions of office life, merging sophistication with freedom to stand out for their promotions. Thank you so much sir @bcbench and sir @noelmanapat of @benchtm for this massive opportunity, it truly changes lives! 🫡 #BENCHDesignAwards #BDA2025

Alser Lumawag | ALSR | BENCH Design Awards 2025 | Lookbook @___alser comes from a corporate background. While he is currently a full-time employee, he finds time to continuously express his passion for design. His brand, ALSR, serves as an avenue for him to showcase his creativity, reimagining traditional garments with experimental designs. Lumawag’s collection blends these elements to create a collection that embodies the unexpected contrasts of corporate life. #BENCHDesignAwards #BDA2025