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The Odd Number

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Independent Agency of the Year, Africa & Middle East - Loeries 2024 #1 Ranked Mid Sized Agency, Africa & Middle East - Loeries 2021/23
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Today, we celebrate not one, but two @clioawards for #ShowGhanaLove ️‍ . A powerful reminder that purpose-driven creativity can move culture, speak truth, and shift how we see each other’s humanity.Congratulations to the team behind the work for bringing home two well-earned wins Chief Creative Officer: Sbu Sitole @sbusitoleCreative Director: Neema Nouse @neemanouseArt Director: Sibuyiselwe Nhlangwini @sibu_nCopywriter: Tebogo Kgapola @tebogomani_Multimedia Designer: Tertio Esterhuysen @tertioe
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Today, we celebrate not one, but two @clioawards for #ShowGhanaLove 🏳️‍🌈. A powerful reminder that purpose-driven creativity can move culture, speak truth, and shift how we see each other’s humanity. Congratulations to the team behind the work for bringing home two well-earned wins 🏆🏆 Chief Creative Officer: Sbu Sitole @sbusitole Creative Director: Neema Nouse @neemanouse Art Director: Sibuyiselwe Nhlangwini @sibu_n Copywriter: Tebogo Kgapola @tebogomani_ Multimedia Designer: Tertio Esterhuysen @tertioe
67 3
17 days ago
The One Show celebrates the world’s most powerful ideas, with the Pencil standing as one of the industry’s highest honours.#ShowGhanaLove used creativity to challenge perceptions and spotlight Ghana’s anti-LGBTQIA+ bill, proving that brave ideas can shift how we see each other’s humanity.Congratulations to the 2026 Finalists: The Odd Number creative teamChief Creative Officer: Sbu Sitole @sbusitoleCreative Director: Neema Nouse @neemanouseArt Director: Sibuyiselwe Nhlangwini @sibu_nCopywriter: Tebogo Kgapola @tebogomani_Multimedia Designer: Tertio Esterhuysen @tertioe
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The One Show celebrates the world’s most powerful ideas, with the Pencil standing as one of the industry’s highest honours. #ShowGhanaLove used creativity to challenge perceptions and spotlight Ghana’s anti-LGBTQIA+ bill, proving that brave ideas can shift how we see each other’s humanity. Congratulations to the 2026 Finalists: The Odd Number creative team Chief Creative Officer: Sbu Sitole @sbusitole Creative Director: Neema Nouse @neemanouse Art Director: Sibuyiselwe Nhlangwini @sibu_n Copywriter: Tebogo Kgapola @tebogomani_ Multimedia Designer: Tertio Esterhuysen @tertioe
63 5
29 days ago
@momentumza and @metropolitan_za invited… and we accepted.The first M-Connect of the year felt like the perfect inspiration for our Chief Creative Officer, @sbusitole to facilitate the great debate: Long-term brand platforms or Short-term activations? Cue an engaging and colourful discussion with strong views and even stronger opinions from people who say “nothing from my side in meetings.Here’s to connecting, sharing, and shaping the future of our work, together.
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@momentumza and @metropolitan_za invited… and we accepted. The first M-Connect of the year felt like the perfect inspiration for our Chief Creative Officer, @sbusitole to facilitate the great debate: Long-term brand platforms or Short-term activations? Cue an engaging and colourful discussion with strong views and even stronger opinions from people who say “nothing from my side in meetings. Here’s to connecting, sharing, and shaping the future of our work, together. 🤝
155 0
1 month ago
A heartfelt thank you to our @momentum_insure clients for trusting us, our incredible creative team. The production crew from @gentlemenfilms for pouring their heart into every frame.We’re so proud to present:Momentum Insure Safety Designed DifferentCreditsMomentum Executive Head: Chief Marketing Office Nontokozo Madonsela @nontokozom88Momentum Insure: CMO ShweShwe Thlapane @shweshwet66Momentum Insure: PR, ATL & Lead Agencies Genevieve Fredricks @genveeaveMomentum Insure: Digital Marketing Manager Mpumelelo Madonsela @mpumelelomadonselaThe Odd Number TeamChief Creative Officer: Sbu Sitole @sbusitoleBusiness Unit Director: Masibulele Hlwatika @phatsoulsinhellGroup Account Director: Bridget St. Claire @bridget_stclairSenior Account Manager: Emily Kangwa @emily.iamCreative Director: Neema Nouse @neemanouseArt Director: Sibuyiselwe Nhlangwini @sibu_nCopywriter: Tebogo Kgapola @tebogomani_Senior Strategist: Mbali MchunuHead Of Digital: Senzo Xulu @senzoxuluContent Manager: Karabo Mashele @karabeypsIntegrated Producer: Thuto Ntshabele @thutontshabeleGentlemen FilmsDirector: Jono Hall @dannyrocketerProducer: Sanra Broekman @broekmansanraExecutive Producer: Greg RomPM: Elani van Rooyen @_ladylani_
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A heartfelt thank you to our @momentum_insure clients for trusting us, our incredible creative team. The production crew from @gentlemenfilms for pouring their heart into every frame. We’re so proud to present: Momentum Insure Safety Designed Different Credits Momentum Executive Head: Chief Marketing Office Nontokozo Madonsela @nontokozom88 Momentum Insure: CMO ShweShwe Thlapane @shweshwet66 Momentum Insure: PR, ATL & Lead Agencies Genevieve Fredricks @genveeave Momentum Insure: Digital Marketing Manager Mpumelelo Madonsela @mpumelelomadonsela The Odd Number Team Chief Creative Officer: Sbu Sitole @sbusitole Business Unit Director: Masibulele Hlwatika @phatsoulsinhell Group Account Director: Bridget St. Claire @bridget_stclair Senior Account Manager: Emily Kangwa @emily.iam Creative Director: Neema Nouse @neemanouse Art Director: Sibuyiselwe Nhlangwini @sibu_n Copywriter: Tebogo Kgapola @tebogomani_ Senior Strategist: Mbali Mchunu Head Of Digital: Senzo Xulu @senzoxulu Content Manager: Karabo Mashele @karabeyps Integrated Producer: Thuto Ntshabele @thutontshabele Gentlemen Films Director: Jono Hall @dannyrocketer Producer: Sanra Broekman @broekmansanra Executive Producer: Greg Rom PM: Elani van Rooyen @_ladylani_
100 2
1 month ago
On a gloomy Valentine’s weekend, we brought Safety Designed Different to life.A campaign that doesn’t just promise protection, it shows what real safety feels like, looks like, and does when it matters most.CreditsMomentum Executive Head: Chief Marketing Office Nontokozo Madonsela @nontokozom88Momentum Insure: CMO ShweShwe Thlapane @shweshwet66Momentum Insure: PR, ATL & Lead Agencies Genevieve Fredricks @genveeaveMomentum Insure: Digital Marketing Manager Mpumelelo Madonsela @mpumelelomadonselaThe Odd Number TeamChief Creative Officer: Sbu Sitole @sbusitoleBusiness Unit Director: Masibulele Hlwatika @phatsoulsinhellGroup Account Director: Bridget St. Claire @bridget_stclairSenior Account Manager: Emily Kangwa @emily.iamCreative Director: Neema Nouse @neemanouseArt Director: Sibuyiselwe Nhlangwini @sibu_nCopywriter: Tebogo Kgapola @tebogomani_Head Of Digital: Senzo Xulu @senzoxuluContent Manager: Karabo Mashele @karabeypsIntegrated Producer: Thuto Ntshabele @thutontshabeleGentlemen FilmsDirector: Jono Hall @dannyrocketerProducer: Sanra Broekman @broekmansanraExecutive Producer: Greg RomPM: Elani van Rooyen @_ladylani_
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On a gloomy Valentine’s weekend, we brought Safety Designed Different to life. A campaign that doesn’t just promise protection, it shows what real safety feels like, looks like, and does when it matters most. Credits Momentum Executive Head: Chief Marketing Office Nontokozo Madonsela @nontokozom88 Momentum Insure: CMO ShweShwe Thlapane @shweshwet66 Momentum Insure: PR, ATL & Lead Agencies Genevieve Fredricks @genveeave Momentum Insure: Digital Marketing Manager Mpumelelo Madonsela @mpumelelomadonsela The Odd Number Team Chief Creative Officer: Sbu Sitole @sbusitole Business Unit Director: Masibulele Hlwatika @phatsoulsinhell Group Account Director: Bridget St. Claire @bridget_stclair Senior Account Manager: Emily Kangwa @emily.iam Creative Director: Neema Nouse @neemanouse Art Director: Sibuyiselwe Nhlangwini @sibu_n Copywriter: Tebogo Kgapola @tebogomani_ Head Of Digital: Senzo Xulu @senzoxulu Content Manager: Karabo Mashele @karabeyps Integrated Producer: Thuto Ntshabele @thutontshabele Gentlemen Films Director: Jono Hall @dannyrocketer Producer: Sanra Broekman @broekmansanra Executive Producer: Greg Rom PM: Elani van Rooyen @_ladylani_
191 7
1 month ago
It’s no wonder we’re beaming with pride as @sibu_n has been selected as one of the 2026 @lia_creativeliaisons Mentees, in partnership with @creativecirclesaThe London International Awards has long been dedicated to inspiring and mentoring the next generation of creative talent around the world. This year, @sibu_n is one of just two South African creatives chosen to step onto this global stage.Another powerful milestone in what is already a beautifully unfolding creative journey.From The Odd Number to the world. #LIA #LIAawards #CreatedForCreatives #CreativeLIAisons #CreativeLIAisonsGlobalCoachingAcademy
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It’s no wonder we’re beaming with pride as @sibu_n has been selected as one of the 2026 @lia_creativeliaisons Mentees, in partnership with @creativecirclesa The London International Awards has long been dedicated to inspiring and mentoring the next generation of creative talent around the world. This year, @sibu_n is one of just two South African creatives chosen to step onto this global stage. Another powerful milestone in what is already a beautifully unfolding creative journey. From The Odd Number to the world. 🌍✨ #LIA #LIAawards #CreatedForCreatives #CreativeLIAisons #CreativeLIAisonsGlobalCoachingAcademy
284 36
2 months ago
If we’re this aligned on the fits, Q1 goals don’t stand a chance. #NothingWrong #Liberated #TheODDNumber #AgencyLife
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If we’re this aligned on the fits, Q1 goals don’t stand a chance. 🤏🏆 #NothingWrong #Liberated #TheODDNumber #AgencyLife
170 3
3 months ago
If one of these roles has your name on it, get in touch Email your CV/portfolio to: taryn@theoddnumber.co.za
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If one of these roles has your name on it, get in touch👀 Email your CV/portfolio to: [email protected]
174 6
3 months ago
As we wrap up the year, a huge thank you to our incredible team, collaborators, partners and clients for a year defined by creative liberation, resilience and growth.2025, you owe us nothing.Wishing everyone a restful holiday. Here’s to recharging, reflecting and coming back stronger. See you in 2026
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As we wrap up the year, a huge thank you to our incredible team, collaborators, partners and clients for a year defined by creative liberation, resilience and growth. 2025, you owe us nothing. Wishing everyone a restful holiday. Here’s to recharging, reflecting and coming back stronger. See you in 2026 ✨
273 6
4 months ago
We’re proud to announce that our very own @neemanouse is taking her place on the global stage as one of 8 South African creatives on The One Show 2026 jury, judging Interactive, Online & Mobile Work.Congratulations Neema. World, watch out, she’s bringing the heat
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We’re proud to announce that our very own @neemanouse is taking her place on the global stage as one of 8 South African creatives on The One Show 2026 jury, judging Interactive, Online & Mobile Work. Congratulations Neema. World, watch out, she’s bringing the heat 🔥
90 1
4 months ago
Your favourite “odd” ones just bagged ‘Medium Agency of the Year’ for the second year running by @financialmail.za . Creativity stays winning when the team stays brilliant and liberated.Shoutout to our incredible team, clients and partners for keeping the creativity odd and unstoppable.#NothingWrong #BusinessOfCreativity #FMADFocus2025 TheOddNumber
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Your favourite “odd” ones just bagged ‘Medium Agency of the Year’ for the second year running by @financialmail.za 🙌🏽🔥. Creativity stays winning when the team stays brilliant and liberated. Shoutout to our incredible team, clients and partners for keeping the creativity odd and unstoppable. #NothingWrong #BusinessOfCreativity #FMADFocus2025 TheOddNumber
196 10
5 months ago
Show Ghana Love started as a spark and grew into a movement, now recognised at the Creative Circle Awards: 1st in PR & Media (July 2025) and 2nd in Digital Comms (May 2025).A huge shoutout to the team whose talent, grit and vision sparked conversations, shifted perspectives and left a mark. Here’s to daring bigger, thinking bolder and creating without limits.Danko, Team Odd.
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Show Ghana Love started as a spark and grew into a movement, now recognised at the Creative Circle Awards: 1st in PR & Media (July 2025) and 2nd in Digital Comms (May 2025). A huge shoutout to the team whose talent, grit and vision sparked conversations, shifted perspectives and left a mark. Here’s to daring bigger, thinking bolder and creating without limits. Danko, Team Odd.🚀
44 1
6 months ago
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