Six months ago, 39BC was an idea rooted in ritual, scent memory and the belief that bathing could become culture again.
Today, we are proud to be stocked in 50 retail doors globally — from London to Lagos in independent fragrance boutiques and at some of the world’s most thoughtful luxury retailers.
What matters most to us is not just growth, but where we grow. We are incredibly grateful to be chosen by partners with a strong point of view — stores, spas and spaces that understand curation, atmosphere and the emotional power of product.
Thank you to every buyer, founder and retail team who has believed in 39BC so early in our journey.
If you are interested in stocking 39BC, please get in touch with our distributors @impactbeautygroup or email us directly.
Our US website is coming very soon!
Ancient bathing. Modern cleansing. Global stories.
Some alliances shape empires. Others shape showers. Vol I. Alexandria - The debut collection of oil body cleansers available exclusively @39bc.world Pre-order now 💧
💧You can now subscribe to your fave scent of 39BC and earn rewards while you bathe.
39BC Bathing Club launches in full effect this summer but every world starts somewhere. Our founding subscribers will get early access to future events, merch and group trips.
Already a fan? Simply log in to your account on our website and see how many points you already have.
If you're new here, welcome! Head to your fave product and subscribe to join the club.
Good things come in very small packages.
The new 39BC Discovery and Travel set means you can take your ritual with you wherever you go.
Sized at 100ml to avoid the horror of having to dispose of your beauty products at airport security.
Limited quantities. Available for pre order online now.
People have some very strange ideas about baths.
That they’re unhygienic.
That they dry your skin out.
That they’re lazy, indulgent or “bad for you.”
Meanwhile, entire cultures built rituals, architecture and social life around bathing.
Historically, the bath was never just about getting clean. It was about heat, recovery, conversation, stillness, scent and returning to yourself.
Maybe the real myth is that rest has to be earned.
The Mini Discovery Set has arrived! Just in time for your summer travel, 39BC introduces a miniature version of its debut Alexandria collection: four 100ml Oil Body Cleansers designed for travel, scent discovery and the increasingly luxurious ritual of bathing well.
Inspired by the atmosphere and sensuality of Cleopatra’s Alexandria, each fragrance captures a different mood. SILK VEIL wraps the skin in luminous white florals and soft warmth; DENARII blends smoked woods and resins with a darker, more atmospheric edge; FIG MILK is creamy, green and intimate; while SAGE WATER evokes rain on stone, mineral air and wet earth after a storm.
Designed for hotel bathrooms, weekends away and evenings spent longer than necessary in the shower, the set offers a way to experience the full olfactive world of 39BC before subscribing to your full-size bottle.
Available now for pre order exclusively at /
Most traditional body washes are designed around foam.
The problem is that high-foaming cleansers can strip away too much of the skin’s natural oil, leaving skin feeling tight, dry, or uncomfortable after showering.
Oil cleansers work differently.
When combined with water, they emulsify into a soft milk that helps lift away sweat, sunscreen, and daily buildup while leaving the skin barrier feeling more balanced and hydrated.
That’s why shower oils are often recommended for dry or dehydrated skin.
39BC was designed around this idea:
cleanse thoroughly,
but leave the skin soft afterwards.
Start where your skin does, with oil.
Image by @didoszabo
A queen immerses herself in the bath not to escape the world, but to return to herself.
The water softens the body. The scent slows the mind. Steam rises around her like ceremony.
For centuries, baths were never just about cleansing. They were places of preparation, reflection, seduction, strategy, grief, rebirth.
She enters one version of herself.
She leaves as another.
VOL 1 Alexandria is our debut collection of scented shower oils. Four different scents to add to your bathing ritual.
We'll be adding to the family very soon...
Image _ @khangstudios
@alcaselyhayford gave birth to her youngest son in the bath. And she still runs one every evening at 6:15pm without fail.
In this week’s Bath Talks, Alice reflects on motherhood, Ghanaian beauty rituals, growing up around potpurri and candlelight, and why the bathroom remains the emotional centre of the home.
“There’s something about water that resets my boys. Resets all of us, actually.”
Read the full interview on the @39bc.world website journal.
Happy Mother’s Day 🇺🇸
Photos: Suzannah Pettigrew / @suz_p
Meet Lucius.
A Roman bath architect so obsessed with bathing rituals that he accidentally falls down a plug hole in an ancient thermae… and wakes up in modern-day Japan.
From marble steam rooms to tiny stools and onsen etiquette, Thermae Romae Novae is one long love letter to bathing culture — proving that across centuries, humans have always searched for the same thing:
hot water, quiet minds, and the feeling of becoming new again. 🛁♨️ Watch Thermae Romae Novae on @netflixuk
When you order your @39bc.world cleansing oil, it comes with a world attached. Unboxing is designed to engage your mind and bring you deeper into this love story. Also we just wanted to imagine you reading love letters in the bath...
