A look into the process behind DAR A MOROCCO 2026. spotlighting creatives from the diaspora and local communities helping shape the project from concept to reality.
@sonyketif 🌍 🇩🇿🇹🇳🇸🇾
a multi-hyphenate creative whose digitally crafted campaigns stood out to us for their depth, detail, and intentional representation. We approached him to help imagine jerseys concepts for a future FIFA World Cup 2030 activation bridging sport & fashion, and these are some of the incredible visuals he created! We love them and hope to make them real.
@benjaminmurenzi 🌍🇷🇼
a Belgium’s-born, Rwuandan polyglot, and Barcelona-based creative whose cross-cultural perspective informs his creative process. From detailed production to video content, working together felt incredibly natural from the start. We can’t wait to show the outcome.
@35_gotgame 🌍 🇲🇦
Sport management graduate, visionary, and community builder based in Marrakesh. Through hosting, convening, media, and sport event projects, Abdullah has been doing incredible work to grow both the game and the surrounding communities across Morocco. Alongside helping shape the wider project vision, he brought invaluable local expertise, insight, and on-the-ground perspective to DAR A MOROCCO.