FAIR

Sundown 001: LA Warehouse FAIR worked on the creative direction for Sundown, from the development and brand launch through Sundown 001: LA Warehouse. An unprecedented martial arts spectacle connecting the fight world with rave and night-market culture. Creative direction and audience management: @2to3fair Brand identity and design: @William.j.canning Merch: @robbieowensrusso Edits: @blaizefobbe Photos: @glenjamn

The Breakroom and Manager’s Office by 2-3 FAIR at 99CENT, curated by Barry McGee in partnership with The Hole ( @theholenyc  ) and @jeffreydeitchgallery . Over 100 freaks, outsiders, and more than a handful of our favorite artists descended on an abandoned 99 Cent store over the last week, setting up aisle showcases, fridge performances, purchase-station video takeovers, and more graffiti than the Oceanside Plaza building. Nestled deep in the bowels of the show are The Breakroom and Manager’s Office installations. Filled with under-the-nose breadcrumbs, rare boog paraphernalia, @misters.ig tees and freebies, tip-of-the-hat Dodger finds, VHS history lessons, and even a hacked-IBM Occy shrine, these are truly experiences for the if-you-know-you-know surf-stoner connoisseurs. It was an honor to be able to inject some FAIR energy into this game-changing show. 11AM-6PM daily through March 1. Special thanks to @alberto_cuadros and @social_club_la Last four slides @jdstroudd

Tom Morioni action and talk, February 21 at @humanresourcesla , Chinatown, presented by @alberto_cuadros and @society_of_art_livingarchives . With a vital energy and humor belying his 89 years, Marioni took charge of the room as a hybridized professor-comedian. He touched on his history founding the Museum of Conceptual Art (MOCA) in San Francisco in 1970, boundary-pushing performance art from himself and his contemporaries, critical writing, including sitting as editor of VISION Magazine (1975-1981), and, of course, his ongoing social artwork, The Act of Drinking Beer with Friends Is the Highest Form of Art (first staged at the Oakland Museum in 1970). The actions, Out of Body Free Hand Circle (on prepared wall) and One Second Sculpture (1969), bookended the talk. Thanks to SALA, Human Resources, and Alberto for hosting.

Frosties merch capsule shot by @erickoston for @interscope and @complexcon .

Frosties at Complexcon. To celebrate the release of @erickoston ’s @nikesb Air Max ’95 shoe, FAIR partnered with @interscope to create Frosties, an era-specific skate and record shop built around Koston’s nickname at the time, with a featured merch capsule, promo film, and more, debuted at @complexcon in October. Production and creative: @2to3fair Logo and illustration: @plflrs Fabrication: @cactusfabrication

It’s still FAIR. Although the physical space is a distant memory, FAIR and the community it built will live on in a more free-flowing satellite form as an agency. We’ve been busy working with friends and brands over the last few months, still growing community, still bringing people together. We’ve got a new site with some of our latest work which you can check out linked to the same old surf report (http://2to3fair.co) Reach out if you need help with any projects 💚

New Mexico band @tancologne recorded a special live performance with 2-3 FAIR last year, soundtracking @jakevandenberge ’s exhibition ‘Metal Perfume’ with 10 minutes of dreamlike shoegaze pop. Hit the link in our bio for the full performance. Produced by 2-3 FAIR. Recorded, mixed, and mastered by @sansxmerit . Filmed and edited by @rhyscarlill

A recent studio visit with LA painter @brendan__lynch . We stopped by his studio just before the opening of ‘The Theater,’ his current solo exhibition at Good Mother Gallery, which runs through April 24. The works in the show, some of which you can see in the slides, treat the background as the centerpiece, pulling from celebrity sex tapes, fashion shows, Disney animation, other paintings, theater, and more to explore oft overlooked scenes. Like much of his body of work, the new show is otherworldly, disorienting, and entirely transfixing, bookended by an imposing, painted curtain on the gallery’s main wall. More projects are in the works this year so keep an eye on his gram—it’s also a treasure trove full of mind-altering dopamine hits!

2K [The KLF] performing “***K the Millenium” live at The Barbican Centre, London, 1997. More performance art than live show, the band’s live appearances were always a middle finger to the music industry’s masturbatory self-indulgences and they had no issue making it known they weren’t your average band, even stating of their performances, “there are no live instruments on any of our recordings and we’re gonna be extremely blatant about it.” This clip is a snippet of a 23-minute version of “What Time Is Love?,” titled “***K the Millenium,” performed with a live orchestra, tripped-out set pieces, and a Liverpool Dockers picket line at London’s The Barbican Centre. This was the band’s first appearance since announcing their departure from the music industry with a wild appearance at the Brit Awards in 1992, at which they invited English metal band Extreme Noise Terror to perform with them, confounding the audience in the process for its harshness, before blasting the crowd with blanks shot from a machine gun and dumping a dead sheep at the steps of the after party. Following that, they burnt a million pounds in cash—their last remaining royalties from being the highest selling singles act in the world—and deleted their entire back catalog. The KLF hadn’t been heard of since and at The Barbican Centre, formed a new band called 2K and performed and disbanded in 23 minutes. We need more like The KLF.

2-3 FAIR alumn @alberto_cuadros and Laura Black of the @society_of_art_los_angeles (SALA) kicked off a new gallery in a disused dilapidated house in Mount Washington last month. The first exhibit, ‘Revel Hall,’ which is pictured here, showcased a selection of works by ceramic artist @a.melia.lockwood and sculptor @chrislux in a southern gothic style. The house, frayed and falling apart but salvaged and touched up with white paint, felt part of the exhibit in a masterstroke of curation and execution. The space will continue to transform and be host to a number events functioning as a social space and studio/gallery for SALA.

Ozzie Wright’s ‘156 Tricks’: Released in 2001, ‘156 Tricks’ was one of the most defining products in surf history at the time, introducing the world, via VHS tapes, to the creative genius of Ozzie Wright. Part road movie, art project, and visual biopic, it changed the trajectory of surfing with its raw free-wheeling originality, while laying the path for the modern free-surfer: Dion, Dane, Craig, etc.—there would be no Marine Layer or Modern Collective without ‘156 Tricks.’ Ozzie and his friend Hollywood talked @volcom into fronting the cash to make the film, which Ozzie used to pay another friend, Cowboy, to film and travel the world with him, couch surfing their way through the US, Europe, Bali, and beyond—Cowboy had never used a camera before at that point. The filming and editing is erratic and chaotic, presenting a 20-minute barrage of punk DIY aesthetics, wildly eclectic music, and Ozzie’s art and surfing. Up until that point, surfing was rather formulaic: its ideal form was always shown to be clean sunny waves in paradise, tanned girls in bikinis, and on-the-face power surfing, without mistakes. Ozzie and ‘156 Tricks’ flipped these ideals on its head, celebrating the imperfections of style and what was closer to skating than the traditional notions of surfing. ‘156 Tricks’ still to this day bangs. If you have this on VHS, hold it dear, study it, shit, even build an altar and ceremoniously feed it clips of the modern WSL pleading for forgiveness. @ozzywrong

@velvet_bikini tee, tape, and fragrance bundle for elusive duo @whoisdahliab ’s ‘Radio Transmissions From the Unknown’ album. Drawn from recordings made in Los Angeles from 2016-2018, the music is a moody and dreamy mix of ambient, dub, and deep house. Essential biz! Available online or in-store. Every tee comes with a complimentary tape and digital download. Fragrance available in the bundle or separately.