#HASHTAG – A SCENT BEYOND THE MOMENT.
Alongside iris, Somali frankincense is at the heart of the scent — introducing a mineral, almost resinous texture that feels both ancient and distinctly modern.
The interplay between aldehydic brightness and smoky resin, between iris softness and cedarwood structure, gives #Hashtag its distinctive tension.
#HASHTAG – A SCENT BEYOND THE MOMENT.
#Hashtag captures contemporary contrasts: electric and smoky, cool precision meeting textured warmth — luminous, layered, and quietly unresolved.
#HASHTAG – A SCENT BEYOND THE MOMENT.
Luminosity and shadow.
Precision and diffusion.
Mineral coolness and textured warmth.
#Hashtag is built on contrast.
Bright, electric aldehydes open the composition.
Iris brings structure — clean, composed.
Moroccan cedar grounds it in a dry, quiet warmth.
#HASHTAG – A SCENT BEYOND THE MOMENT.
From its bright, metallic first notes of aldehydes to smoky Somali frankincense and soft musks that create an intimate, tactile trail on the skin, #Hashtag is a composition as contemporary as it can get.
#HASHTAG – A SCENT BEYOND THE MOMENT.
At the heart of #Hashtag — iris from the Landes region.
Powdery. Architectural. Paired with Somali frankincense, revealing depth and subtle smokiness.
Grounded, yet abstract.
#HASHTAG – A SCENT BEYOND THE MOMENT.
Bright and airy. Almost metallic. Aldehydes form the first impression.
Like light reflecting off a smooth surface, they bring lift and clarity.
Experience #Hashtag.
#HASHTAG – A SCENT BEYOND THE MOMENT.
The scent is an ode to the digital present.
Today, meaning unfolds gradually — shaped by revisions, shifting context, and what we choose to keep. The future exists in duration — in the way something stays.
#Hashtag captures that persistence.
#HASHTAG – A SCENT BEYOND THE MOMENT.
Since we first launched #Hashtag in 2016, digital culture has shifted. Today, our online lives have settled into something quieter and more complex – subtle revisions and saved versions. Frequently unfinished meanings, constantly changing context.
#Hashtag reaches beyond the moment. Its understated restraint and persistence challenge us to see what matters – the things that stay through the decades. The intention, the integrity, the truth of who we are.
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Image/production @maison.yy
Three scents. One obsession.
MOSAÏQUE — honey and smoke, ancient and alive.
ELIXIR DE BOMBE — caramel and heat, dangerously sweet.
HAKUNA MATATA — banana and honey, untamed and unhurried.
A spectrum of sweetness, each one unmistakably its own.
