With Chickapea, you’ll fall in love with carbs that love you back. Some fun work redesigning the new Chickpea packaging. Stripping away anything unnecessary, echoing the simplicity of Chickapea’s ingredients, just chickpeas and yellow peas. A new, clean, bold look that balances clarity with personality.
Good Goes a Long Way
We’re used to seeing dairy campaigns that focus on strong bones, or protein and vitamins.
But dairy’s not just good for the body; it can do your mind good too, providing a quick dose of comfort when you need it most.
In this campaign, we follow the story of a little boy who discovers he can bring comfort to those around him through a simple act of kindness, proving the good of dairy goes beyond just its nutritional value.
Inspired by nature’s effortless serenity and the ethereal allure of the Garden of Eden, Eden is a tranquil condo community designed as a peaceful refuge.
Illustrator Julie Solvstrom’s ( @juliesolvstrom ) gentle, organic shapes and warm, earthy tones echo Eden’s harmonious blend of nature and living spaces. The elegant, botanical-inspired logo complements the illustrations, capturing a sense of balance, growth, and natural beauty, inviting residents into a space of calm connection and everyday joy.
A new brand identity we created for @seattlesouthside and @cityofseatac . The World Table District is a dining experience that reimagines SeaTac City as a global food destination by turning diversity into a clear, connected story.
The idea is simple: bring the world to one table.
Instead of using literal cultural cues, we translated flavor into a visual language. Modular patterns represent taste profiles like spicy, tangy, rich, and umami, giving each cuisine its own voice within a cohesive system.
At the center, the globe becomes a shared table, wrapped in a tablecloth and layered with pattern. It’s a symbol of gathering, connection, and cultural exchange.
The result is a flexible identity that doesn’t flatten diversity, it celebrates it. Transforming SeaTac City from a collection of restaurants into a vibrant, unified destination rooted in food, culture, and community.
#design #brandidentity #seataccity #food
No Frills Yes Savings
In today’s economy, Canadians are still having to say ‘no’ too often. So we launched a new platform for No Frills that stays true to their roots with a simple promise to Canadians—being able to say ‘yes’ to savings.
The ‘No Frills Yes Savings’ platform was designed to appeal nationally while breaking into new markets with bold simplicity, letting customers know exactly who No Frills is and what they offer. The platform launch videos, centred around the ‘No Frills Nod’, featured Canadians shaking their heads ‘no’ to expensive frills, before showing them emphatically nodding their head yes to savings with No Frills. With this approach, the platform not only communicated the feeling of being able to say ‘yes’ to savings, but recaptured the swagger, fun and pride that No Frills is known for.
Every winter, Pacific Northwest–ers dream of “heading south” to escape the cold, gray slog of the season. But in reality, most people don’t go very far. Americans drive 16% less in winter than in summer, proof that when winter hits, people tend to stay closer to home. @seattlesouthside saw an opportunity to flip the script on winter travel, positioning the destination as “way warmer, and still cooler” than expected. With slightly milder temperatures than downtown Seattle (up to 1° warmer on average!) and a vibrant mix of indoor attractions, colourful dining and easy microadventures, the campaign reframes a short trip south as the perfect antidote to the seasonal slump.
Director: @justinpoulsenvisuals
DoP: @zacharykoski
Stylist: @juliacosby
Props: @ctprops_styling
Line Producer: @jaclyn647
Audio house: @wearegraysonmusic
Producer: @kmccluskey
Engineer: Kevin MacInnis
Audio director: @tysonkuteyi
The Halfway Show
The Super Bowl is as big-budget and as flashy as it gets. No Frills is not. So they stole the show in the cost-conscious way only No Frills could. The spot served as both a continuation of the brand’s cheeky, budget-friendly tone and the high-profile launch of its new creative platform, “No Frills Yes Savings.”
No Frills went to the big game with a clear ambition: show up in one of culture’s biggest moments without abandoning its famously cost-conscious voice. The spot served as both a continuation of the brand’s cheeky, budget-friendly tone and the high-profile launch of its new creative platform, “No Frills Yes Savings.” Rather than compete with the spectacle of the Super Bowl, the brand leaned into what makes it different, proving you do not need a blockbuster budget to steal the show.
Younger drinkers are chasing moments and memories, not brand preciousness. That true ‘what the hell’ spirit was missing from the liquor shelf. So, we built a brand that didn’t try to be mature, balanced or really anything other than what it was: ‘Cheap Thrills.’ Leaning into the chaotic, thrilling and occasionally questionable fun of being young and unbothered, we designed every touchpoint to feel like an inside joke or a rule being broken.
To introduce BCAA’s new Task Marketplace, we created “Choretasia,” a film inspired by the magic and chaos of the 1940’s classic, Fantasia. Blending practical effects, puppeteered tools, and a reimagined orchestral score that samples Paul Dukas’ The Sorcerer’s Apprentice, the long-form video dramatizes a world where chores can do themselves. Sorta.
Client: @bcaarewards
Brand Director: @jimmymcd
Brand Manager: @michelledianekat
In-house: Studio Blue production team
Production Company: @filmboldly
Director: @john.larigakis
Director of Photography: @liammitchell
Executive Producer: @kristoffduxbury
Offline Post Production: @cyclemedia
Editor: Matthew Griffiths
Audio/Music: @rajakovicelectric
Composer/Engineer: @mark_rajakovic
Audio Producer: Nicole Rajakovic Mariya Miloshevych
Producer: @aliyatarmo
Online Post Production: @alteregopost
Lead Artist: David Whiteson
VFX Artists: Saba Zahir, Veridiana Whitaker
VFX Producers: Spencer Butt, Bobbi Dedman
Colourist: @wadeodlum
Audio/Voice: @flip78sound
Voice Direction: @ericmoshermusic
1 in 3 British Columbians ignore safety precautions because they believe they won’t get hurt. To tackle this alarming statistic, we partnered with The Community Against Preventable Injuries (@preventable.ca ) to create a wake-up call that aims to change this behavior.
Production Partners: @madeinsuneeva
Director: Tom Kuntz
DP: @rpstam
Editor: @bwillyeditor@saintseditorial
VFX: @thevanityvfx
Music and Audio: Dustin Anstey, @vapormusic
2025 is officially 6-7 coded. Since it’s basically the word of the year and everyone’s yapping about it, we decided to lean into the brainrot. We don’t fully understand the lore, but we understood the assignment.
Introducing the Limited-Edition @pabstcanada 6-7 Pack: featuring 6 cans of PBR Original and 7 cans of PBR Strong Iced Tea. That’s 13 drinks to help you stay locked in while the internet does its thing. No cap, it’s the ultimate cultural flex for the 6-7 era.
#PBRCanada #67Pack #MainCharacterEnergy #PabstBlueRibbon
Congratulations to our partners at @aquamarseafood for ditching the tired seafood clichés and bringing “Big Fish Energy” to the aisle. They had a bold vision to make meal prep fun, vibrant, and approachable, and we are just incredibly proud to have helped them bring it to life.
Congrats to the entire Aquamar team on their massive brand relaunch this month at the North American Seafood Expo! 🐟💥🌊
