Celebrating one year.
We set out to create a space for care, deliberate craft, and genuine connection. Watching that take shape this year, through the community that has grown around it, has meant more to us than we can fully express.
The regulars, the conversations at the bar, the people who return for the feeling as much as the drink. We are grateful for the year and for every guest who walks through our doors.
To mark this moment, we created something to share with you.
A hojicha chocolate bar, shaped by the same intentions that guide everything we do.
On Saturday, March 28, we will be offering a complimentary bar with every order in celebration of this year. Limited quantities available.
Handcrafted with @fruitionchocolate .
A new year begins.
This year, 12 found its home in New York City. We opened our doors at 54 Bond Street with a passion and deep appreciation for tea. Our intention was to carry forward the dedication, care, and respect of our Japanese partner by creating a space with real energy and soul.
Through your overwhelming support, we’ve watched our vision slowly taking shape and have begun to find our rhythm. We feel inspired to have connected with a community that is just as enthusiastic as we are.
To everyone who spent time with us, and those who warmly welcomed us into your routines: thank you. We are truly grateful to be here and beyond excited for what’s to come.
Wishing everyone a Happy New Year!
Finding its place.
Over the past week, it has been a joy to watch these tins make their way into your hands. We are almost sold through our current supply of Matcha 02. For those hoping to take home this blend in 2025, we have a small number of tins left on the shelf.
Remaining quantities available in-store, at 54 Bond St.
Two expressions of craft.
Our approach is grounded in constant pursuit. Today, we introduce two blends as distinct chapters of the same story. We invite you to explore the unique depths and nuanced layers that define each profile.
Release Details
Matcha 01: $52 / 1 per guest
Matcha 02: $29 / 2 per guest
Due to the limited nature of this initial launch, we’ve set a small limit on tins per guest so more of our community can enjoy. Thank you for being so patient, we truly appreciate all the support.
Available now in store.
Credits
Photographer: @yoongeunshin
Food Stylist: @kimdooeun_
Retouching: @pickle.pie.photo
12 matcha, at home.
After seasons of preparation, we are excited to introduce our two exclusive blends in partnership with the fifth-generation legacy of Hotta Katsutaro Shoten, crafted by award-winning tea master Haruhide Morita.
Guided by the philosophy that tea is alive, Morita uses intuition and technique to create for those who seek depth and harmony. Each blend tells its own story of first-harvest leaves, revealing distinct and complex layers of flavor.
Arriving in store on December 22, 2025.
Limited quantities available.
Credits
Photographer: @yoongeunshin
Food Stylist: @kimdooeun_
Retouching: @pickle.pie.photo
12 Matcha, captured by you.
Six months ago, we opened 12 Matcha to foster moments of presence and connection with New York. Since then, the incredible support from a community of friends, neighbors, and guests has made each day meaningful.
Your joy and continued enthusiasm inspire us to improve the experience every day.
Thank you for being a part of our journey 💚
