ZOMA

🎅🏻🎄 It’s been a festive season of Viral Success at ZOMA. While most were winding down for the holidays, our team was watching the stats climb as we delivered three viral campaigns in quick succession. At ZOMA we believe the unfair advantage lies in creating video content that doesn’t just draw views and collect likes, but translates to real business impact for our clients. Seeing all 3 of these campaigns take off - with Dundalk FC jerseys selling at record speed - proves that authentic, relatable storytelling is what cuts through the noise on social media. Here is a look at some of those magic numbers in December. ⚽ Dundalk FC Kit Launch: We teamed up with local music star sensation Reggie to launch the new home and away jerseys of Dundalk. A massive 230,000+ views across all platforms and 8,900 likes. The video has been widely acclaimed online, with fans calling it one of the best kit launches in League of Ireland history. We’d love to stay humble, but the Dundalk fans have spoken, and they clearly have great taste. 🛠️ Toolfix “For The Builders Of Tomorrow” Christmas Video: A poignant, multi-generational story that clearly struck a chord. This heartwarming narrative followed a young boy’s journey to becoming a tradesman, pulling in 195,700 views and proving that great storytelling always wins. 🎁 ZOMA x Toolfix Giveaway: Starring our very own Chris and Pete, the video exploded out of the gates, and has racked up over 62,000 views in just 6 days. Huge thanks to all our partners for trusting us to tell their stories.

📰 Don’t Look Back in Anger When Your Video Goes Viral! We were delighted to have been tasked by The Rum House to come up with an Oasis Themed video to promote live viewing of the new Premier League season at the Rum House. Thankfully, the video has since gone viral, garnering over 60,000 views across all social media platforms to wide local acclaim. In today’s crowded digital landscape, where consumers are overwhelmed with polished advertisements, the battle for attention is tougher than ever. Our work with The Rum House is a perfect case study that proves authentic, relatable content is what truly cuts through the noise on social media. You may have noticed some of the ZOMA team in the video…not least Felipe playing Noel Gallagher. It was also Sam’s first day with us, fair to say he was thrown right into the deep end. Thankfully, he showed up for his second day of work. Looking to create a video that genuinely cuts through the noise? Let’s discuss your next project - contact us at [email protected] Read more: www.dundalkdemocrat.ie/news/local-news/1873379/dundalk-s-the-rum-house-and-zoma-score-viral-hit-with-oasis-themed-video.html View The Oasis Themed Video: /p/DNQ90bPsdb8/

🩷 Squad Goals Every project, every success story, and every new idea starts with the people you see right here. It’s a small miracle we got everyone in the same room for a photo, but it shows just how much we’ve grown as a team over the past few years. As we always tell our clients, it’s the people behind the brand who bring your story to life. And now for that next chapter....

🌍✈️ World-class engineering doesn’t belong behind closed doors online. For 30 years, Bellurgan Precision Engineering has been manufacturing high-tolerance parts for global aviation and medical device sectors. Their engineering is flawless, but their digital presence was stuck in the past. ZOMA stepped in as their marketing partner to fix the disconnect. We didn’t just build them a custom website, we secured the Enterprise Ireland grant to fund it, shot high-end cinematic videos to show their precision in action, built a pitch deck worthy of closing global deals and developed a social media strategy that ensures they aren’t just part of the conversation, but leading it. ✅ Now, their digital authority finally matches their real-world reputation. || Created by the team that gives you an unfair advantage - www.zoma.ie

🌎🚁 What an incredible evening last Thursday at the Spirit Store for A Masterclass in Leadership in partnership with the Dundalk Chamber. The room was packed with the region’s most ambitious minds, all focused on one thing, the reality of what it takes to lead in 2026. Sam Mulroy set the tone, sharing how high-performance sports habits provide the ultimate foundation for entrepreneurial growth. Our second panel brought together Joe McGuinness, Shóna McManus, and Brendan McGrath. From managing community-centric organisations to leading global firms through major change, their collective experience proved that whether you are in recruitment, pharma, or professional sport, excellence is a matter of discipline, micro habits and culture. The grand finale with the brilliant Bobby Healy was a masterclass in itself, exploring the grit and resilience required to build a visionary tech company from the ground up. A huge thank you to everyone who made the night a success, including our partners at the Dundalk Chamber and the team at the Spirit Store and A91 Street Food.

Precision. Strategy. Scale. 🧪 We are delighted to announce our next guest speaker for A Masterclass in Leadership: Vice President of Manufacturing and Ireland Site Head for WuXi Biologics, Brendan McGrath. In an industry where there is zero margin for error, Brendan is a master of precision. For nearly a decade, he has spearheaded the Irish operations of a global pharmaceutical titan, leading a site senior leadership team through rapid expansion and major organisational change. An accomplished executive and Six Sigma Black Belt, Brendan’s leadership is defined by analytical rigor and “Lean” efficiency. He understands exactly what it takes to manage complex operations and multi-million euro budgets while maintaining an uncompromising focus on quality and high-performance culture. Tonight at the Spirit Store, Brendan will be joining our business panel to decode the science of scaling, the discipline of Lean leadership, and the reality of leading a world-class manufacturing site right here in the North East.

Public Servant. CEO. Lilywhite. ⚪️⚫️ We are thrilled to announce our next guest speaker for A Masterclass in Leadership: The CEO of Dundalk FC, Joe McGuinness. Joe’s story is one of ultimate loyalty and transition. After a remarkable 40-year career in public service with Louth County Council, where he played a pivotal role in the progress and development of our county, Joe has stepped out of the council corridors and into the boardroom of Ireland’s most successful football club. As the man now tasked with the daily operations of Oriel Park, Joe is bringing four decades of organisational expertise, grit, and community-building experience to the world of professional sport. On April 30th at the Spirit Store, Joe will be sharing his unique perspective on leadership through transition, the reality of running a legacy club, and how 40 years of public service has shaped his vision for success on and off the pitch. The lineup is now almost complete and there is very few tickets left. Don’t miss your chance to be in the room: /event/masterclass

Castle Builder. Visionary. Industry Leader. 🏰 We are honored to announce our next guest speaker for A Masterclass in Leadership in partnership with the Dundalk Chamber: The Trustee and driving force behind Castle Leslie Estate, Sammy Leslie. Managing a 1,000-acre historic estate isn’t just about preserving the past, it’s about pioneering a sustainable future. For over 30 years, Sammy has been the custodian of one of Ireland’s last great family-run estates, transforming it into a world-class, award-winning destination that boasts a luxury hotel, a premier equestrian centre, and an organic cookery school. Known to many as a ‘Castle Builder,’ Sammy’s leadership style is rooted in the belief that we are merely custodians of the land for future generations. Her work with The Leslie Foundation, focusing on people, place, planet, and peace, is a masterclass in how to lead with a conscience while maintaining the highest standards of commercial excellence. On April 30th at the Spirit Store, Sammy will be joining our panel to discuss the reality of managing a legacy, the importance of “good old-style hospitality” in a modern world, and what it truly means to build something that lasts. This is a rare chance to hear from one of Ireland’s most respected business leaders. Only a few tickets remaining - get yours today at: /event/masterclass

Visionary. Leader. Global Strategist. 🌍 We are thrilled to announce our next guest speaker for A Masterclass in Leadership event together with the Dundalk Chamber: CEO and Owner of Osborne, Shóna McManus. Shóna’s journey is the definition of ‘The Big Vision’. Taking over Osborne Recruitment in 2013 when it was a single office with just six people, she has since transformed it into an international recruitment powerhouse. Under her leadership, Osborne hasn’t just grown, it has exploded. Shóna has overseen a quadrupling of turnover and headcount, expanding the footprint from local roots in Louth and Dublin to global offices in Toronto, Ottawa, and New York. On April 30th at the Spirit Store, Shóna will be sharing her insights on building an international multinational from the ground up, the importance of reinvesting in your people, and the grit required to maintain excellence across borders. We are down to the final few tickets - this event will sell out. Secure your spot now: /event/masterclass

Captain. All-Star. Entrepreneur. 🔴⚪️ We are delighted to announce our next guest speaker for A Masterclass in Leadership event together with the Dundalk Chamber, Louth Captain and 2025 All-Star, Sam Mulroy. Sam’s 2025 was one for the history books, leading Louth to a historic Leinster title. But his leadership doesn’t stop when he leaves the pitch. As the founder of Sam Mulroy Fitness (SMF), he has spent the last five years turning a few local classes in a GAA hall into a professional, state-of-the-art facility serving hundreds of members. Recognised as the “Young Entrepreneur of the Year,” Sam understands the grit, discipline, and high-performance habits required to build a brand from the ground up while competing at the highest level of Irish sport. On April 30th at the Spirit Store, Sam will be joining our panel to talk about the raw DNA of success, from managing the pressure of a Leinster final to the daily grind of scaling a business. Tickets are now over 50% SOLD OUT. Don’t miss out: /event/masterclass

Our CEO David Kieran, was delighted to speak at the ‘Goals Beyond The Pitch’ event at Oriel Park last Friday. David spoke about what Dundalk FC means to him personally and to us at ZOMA as the club’s main sponsors. As main sponsors, Dundalk FC is more than just a logo on a shirt for us, it’s the club many of us grew up with and a community we’re proud to be part of. It was great to share why that connection matters so much to everyone at ZOMA. The day wasn’t just about football though. Mark Owens and his team from Team NEO gave an insight in how Louth businesses can actually break into the US market specifically in Cleveland. There is a massive opportunity for local businesses looking to expand toward the US currently, and we’re already working with companies to get their brand ready for that global stage.

Planning is in full swing for our upcoming Masterclass in Leadership in partnership with the Dundalk Chamber. We met down at the venue yesterday to finalise the details with the incredible team helping us bring this vision to life. A massive thank you to Mark Dearey for giving us the use of the iconic Spirit Store, there truly is no better backdrop in Dundalk for an event like this. We’re also thrilled to have Paul White and the award-winning A91 Street Food serving up locally sourced food on the night. It was great to catch up with John McGahon, Dundalk Chamber CEO and Hanna McDonnell, Chamber President, and thanks for their invaluable help in organising this event. ⚠️ 50% of tickets have already been sold so if you want to hear from the likes of Bobby Healy, Sammy Leslie, and Sam Mulroy, don’t wait any longer. Get your tickets today at the link below! ⬇️ /event/masterclass