In 2023, over 230,000 women made Canada their new home.
The numbers are significant, but don’t tell the full story of each woman’s remarkable journey to Canada and her experiences in her new home.
Zenith Canada new ‘Roots & Wings’ Study explores the lives of newcomer women in Canada to help your brand better understand the increasingly significant role they play in our communities and how to connect with them meaningfully.
Just like the women we celebrate in this report, Zenith strives to forge new connections, embrace change and transform our understanding of the world to better navigate our place in it. This is how we deliver effective ROI.
Curious to learn more or get your copy? Reach out to us today!
#marketinginsights #newcomers #newcomerscanada #roi
March is Easter Seals month and this morning, our friends from Easter Seals Ontario were invited on Breakfast Television to discuss the need for mobility and accessibility equipment for kids with physical disabilities. Watch the interview here: https://t.ly/5jkpP We’re very proud that Zenith got to assist Easter Seals Ontario and the individuals they support in feeling recognized, acknowledged, and empowered. This pro-bono campaign is special for us because it sets a concrete example of how the media and advertising industry can give back to the community and support organizations that help drive positive, meaningful change.
We want to thank our media partners— Branded Cities, Pattison, Rogers, Amazon, Spotify and AdTheorent— who donated over $250,000 in primarily Out-of-Home advertising space, including premium locations like Yonge & Dundas Square, prime TV programs such as Breakfast Television as well as highway billboards, transit shelters, and GO stations.
Guess what? Zenith Canada picked up three recognitions at the Media Innovation Awards this week!
Gold 🥇 - Best in Retail Silver 🥈 - Planning with Purpose Bronze 🥉 - Experiential/Stunts Congratulations to all the teams involved, our partners at @zulualphakiloinc and our client @sephoracanada for having trusted us with this campaign. We couldn’t be prouder.
🏆 Award alert!
Our ‘Sephora Illumination’ campaign for @sephoracanada , in partnership with @zulualphakiloinc , just made the shortlist for the 2023 Media Innovation Awards! We’re extremely proud of our collaborators whose dedication and hard work got us this recognition. We wish the best of luck to all competing agencies. See you on November 29th for the results 🤞 #mediainnovation
Last week, Scott Pinkney and Stephanie McRae, two of our colleagues, were invited by the Ontario School Counsellors Association to present one of our Publicis Groupe Canada Diversity & Inclusion initiatives, our platform ! For too many young people in Canada, especially those from racialized groups, the world of #marketing and #communication remains invisible. We take pride in the impact we’re making to inspire and empower the next generation 🚀
🚨The award alert is going wild 🚨
Guess what? Our campaign with @advil_canada@haleon has just scored us our THIRD recognition: The shiny Silver at the Titan Awards! 🥈Amidst the challenges brought by the pandemic, we took on the task of rebuilding consumer sentiment and reaffirming Advil as the go-to choice for pain relief medication. All through a strategic multi-media campaign that helped deliver a resounding impact for Advil’s ‘#AfterMyShot’ program.
#titanawards
We have a little thing here where peers recognize their peers for all their efforts to help each other out. We call it #yougoglencoco, and this month, we took a few of those recognized this month to the #legendsofhorror @casalomatoronto . There were laughs, screams, gasps, and @stone.nikkistone scared a "scarer" with her terrifying Halloween laugh.
Meet #Dewey, the newest team member.
Our team is proud to have won the DOOH-E award for The Best Use of Programmatic Tech Innovation.
Along with our wonderful clients @advil_canada and Partners in the pDOOH space @hivestack .
