Zappar

Fresh off winning In-Store Experience Innovation of the Year at the Retail Tech Breakthrough Awards for Gotu, we sat Caspar and Nils from Auki Labs down for a slightly nerdy founder-to-founder chat about the award and why indoor navigation has historically been challenging to solve.

We’ve been nominated for 4 Auggie Awards 🏆 If you’ve ever built with our tools, launched a campaign with us, or believe XR should be more accessible and impactful, this is a simple way to support that mission. Voting only takes a moment, but it plays a real role in getting these projects to the final stage. Our nominations: 1) Best Developer Tool: Mattercraft 2) Best Campaign: How to Train Your Dragon – Bring the Legend to Life 3) Most Ethical Product: Zapworks Spaces – Indoor Navigation for Everyone 4) Best Content Creation Tool: Mattercraft To vote: ✅ Head over to: / ✅ Create an account (takes two seconds) ✅ Hit the ❤️ button for one or more of the above nominations Thanks for being part of what we’re building, The Zappar Team 🙏

Online is searchable. Your store isn’t. That’s about to change. 👋 Zappar is heading to the Retail Technology Show (22–23 April, ExCeL London) to showcase how spatial commerce is turning stores and products into connected, data-rich experiences. With our friends at @aukilabs , we’ll be talking about: – In-store and on-pack accessibility – App-free indoor navigation – Staff onboarding and task management – And the new data layer retailers have been missing Find us at booth E35. Let’s make physical retail work like digital. #RTS2026 #spatialcommerce #retail #cpg

Ever feel like you’re on the severance floor? Long corridors. Identical rooms. No idea if you’re going the right way. Zapworks Spaces fixes that. App-free, turn-by-turn navigation for complex indoor environments, built for accessibility from the ground up. We’re launching it live this Thursday, April 2nd at 4 pm BST. Join us to see how it works. #navigation #wayfinding #accessibility

Digital Product Passports are changing how brands share product information. But accessibility needs to be part of that transformation. Trimco Group is partnering with @zapparapp to bring Zapvision accessible QR codes to apparel and footwear labels. When scanned with the Zapvision app, these QR codes can be detected from a greater distance and read information aloud, helping people who are blind or have low vision access product information independently. By integrating accessible QR codes into labels and trims, brands can support inclusion while implementing Digital Product Passports. Curious to see how it works? Head over to trimco-group.com to learn more about the partnership.

Fashion labels are going digital. But for millions of people with sight loss, they’ve never been accessible in the first place. That’s why we’ve partnered with Trimco Group to bring Accessible QR codes to apparel labels. By turning garment tags into scannable, accessible touchpoints, shoppers who are blind or have low vision can hear care instructions, materials and product information using the apps they already trust. As Digital Product Passports reshape the industry, accessibility can’t be an afterthought. It needs to be built in from the start. This is a step toward making fashion truly inclusive. #accessibility #accessiblefashion #accessibleQR #apparel #fashion

If you’re already building with Zappar, this one’s for you. We’ve partnered with Wonderland Engine to bring Zappar’s image, world, and face tracking directly into their editor. That means you can build WebAR projects in Wonderland and deploy to mobile using Zappar’s tracking and publishing. Different environment. Same production-ready tracking. In the webinar, we’ll walk through the full flow from setup and smartphone testing to debugging and publishing live. 📅 Feb 26 at 16:00 (GMT) 📩 Sign up to join live or get the recording #linkinbio

We’ve teamed up with Wonderland Engine to bring Zappar’s image, face and world tracking directly into the Wonderland editor 🚀 Join us on Feb 26 at 4pm GMT for a live walkthrough of the new Zappar WebAR plugin. We’ll show how to build, test, and publish mobile WebAR experiences end to end, straight from the Wonderland. If you’re building WebXR, experimenting with Wonderland, or looking to bring smartphone-based AR to the web, this one’s for you. Can’t make it live? The recording goes out to everyone who signs up.#linkinbio #WebXR #WebAR

If you’re an 8th Wall dev, things probably feel a bit unsettled right now. What happens to existing work? What actually replaces the workflows you rely on? And how painful is migration, really? That’s exactly what we’re unpacking in our live session on Jan 28. Fran will be walking through how common 8th Wall projects translate into Mattercraft, what stays familiar, what changes, and where you genuinely need to rethink things. Alex Di Guida from Designium will then walk through Universal AR from a studio perspective, sharing what this looks like when client work and timelines are already locked in. If you want clear, practical guidance on how to approach what comes next, we'd love to see you there! 👋 Sign up: #linkinbio #WebAR #8thWall #augmentedreality #Mattercraft #UniversalAR

That's a wrap on 2025! 🎊 Huge thanks to our customers and partners for trusting us with bold ideas, complex challenges, and tight timelines. Likewise, to the Zapworks community: thank you for doing brilliant things with our tooling (and occasionally showing us better ways to use them!). This year took us from Studio Z projects with the likes of How to Train Your Dragon and Lilo & Stitch, to major Zapworks releases including MultiSet, Multi-image tracking in Designer, App Clips, WebXR support, the 3D asset optimiser, and, more importantly, the launch of Mattercraft AI Assistant, a practical creative partner that helps teams build and deploy faster. We also shipped the first working version of Gotu, our assistive navigation solution, in collaboration with our friends at Auki Labs. That milestone sets the stage for what’s next: continued development and exciting updates already in the pipeline for 2026. But behind it all is a sharpening focus on utility, on solving real problems with XR, and making the technology genuinely improve how we shop, work and play. We’ll take a short break. Then we’ll get back to it. Happy holidays. See you in the New Year! 🎉🎄

With 8th Wall winding down, many creators are wondering where their WebAR projects should go next. The good news is you’ve got great options from @zapparapp ! ✨ Mattercraft has a full 3D editor, real-time physics, built-in VPS and so much more ✨ Zappar’s Universal AR SDKs let you keep using your existing workflow (Unity, Three.js, PlayCanvas etc) Migrating is way simpler than most expect! Full step-by-step tutorial over on Zappar’s YouTube - linked in my bio ✨

More complex spaces. More control. One familiar workflow. Over the past year, we’ve seen creators using Mattercraft with Immersal to build large-scale, location-based AR on the web, from simple 3D overlays to multi-floor navigation. And as those projects scale, so does the need for choice. That’s why we’ve added MultiSet Visual Positioning System to Mattercraft: a new visual positioning option that works seamlessly with your existing workflow. It supports both indoor and outdoor navigation, and gives you control over how and where your spatial data is hosted – whether that’s cloud, private cloud, or fully on-prem. ✅ One toolset ✅ Multiple VPS options ✅ Full control Join us on 4 December for a live walkthrough of how it works: from mapping and importing to building, routing, and deploying. Plus, a Q&A to dig into your project-specific questions. If spatial experiences are on your roadmap, this is worth a look. Sign up: #linkinbio #WebXR #WebAR #VPS