Homage campaigns have always looked beyond the surface to find real insights from the human experience, and plays on them to create witty and relatable content.
But challenging culturally-ingrained social norms in commercials was a first. Brands become big when they think bigger. For an appliances brand to challenge routine taboos is quite a big thing. Homage softly and subtly positions itself as a brand for change by pushing against backward concepts such as dowry culture, that have become too normalized in our society.
Client: R&I Electrical appliances
Brand: Homage
Managing Director: Muhammad Faisal Rafiq
Director Operations: Abdullah Rafiq
Deputy Brand Manager: Waqas Naeem
Deputy Manager Marketing: Tanzila
Creative Agency: Arey Wah
Digital Agency : Convex Interactive (pvt) Ltd
Production credits:
Production Head:
@imrarainfilms
Production finance management: Syed Shoaib Ali
Production Manager: Zaheer Khan
Production Assistant: Anees Qadri,l
Food & Transport Manager: Misbah Gopalani
Set & props: Art Revolver
Still Photographer: Arshad
Make up Artist:
@thesajidwahabofficial
Wardrobe & Styling:
@Ehtesham Ansari
Digital Lead:
@_saraahmed45
Live sound recordist: Abby records
Art Team : Haseeb
Art director:
@erujhadi
VFX: Fawad Farooq @ vertex media
Editor: Imran Mushtaq
Colorist: Onkar
Music: Vicky Haider
Voice Over:
@hajra_yamin
Gaffer: Bilal Shah
Focus Puller: Kamran Rabbani
1st AD:
@the_safiuddin
2nd AD: Syed Taimoor
DOP:
@noor.m.turk
Producer:
@hamza_imam
Director:
@zaheeruddin7
Production: iDcreations (Pvt) Ltd
