Susanna Hawkins - IG growth & business coach

Feeling weird about selling? You’re not alone. We’ve all been taught that people need to “know, like, and trust” us before they’ll ever buy. But here’s the thing, it’s not just about giving away endless value for free🚫 The real reason people buy? They believe you can help them get what they want. That’s it. 💡 Here’s how to rethink your approach: • Sell from the start: Don’t wait to be “liked” before offering your product or service. If you can help your audience solve their problem, let them know- immediately! Your customers are smarter than you think, and they want solutions now • Be upfront: Don’t hide the fact that you’re selling. Turn your “skeletons” into strengths. People respect transparency and it builds trust faster than giving away content with no clear offer • Sell often, not just sometimes: Selling isn’t sleazy when you believe in what you offer. Mention your paid products alongside your free value. Your audience deserves to know all the ways you can help them You’re not being “too salesy” if you believe in what you’re offering. Waiting to sell only delays helping the people who need you the most. And If you’re new here - hi, I’m Susanna. I left a corporate scientific career eleven and a half years ago to build a creative online business from scratch. No experience, no contacts, no clear plan. I built a combined audience of 1.6M+ along the way and spent the last decade figuring out how audiences form and how expertise becomes income. I write about the real mechanics of building a digital business in my newsletter Your Second Act - for the woman who is smart, knows her stuff, and could build something people would happily pay for. But hasn’t yet - because she doesn’t know where to start, what to charge or how to sell without feeling like a used car dealer. Comment LINK below and I’ll send the details straight to your DMs 📩

It’s not laziness. It’s not lack of ideas. It’s not even lack of time - though that’s what most people tell themselves. It’s the absence of a clear enough starting point. When you don’t know exactly where to begin, every option feels equally overwhelming and equally possible. So you research a bit more. Read a few more posts. Watch a few more videos. And somehow another month passes. The fix isn’t motivation- it’s having clarity. One platform. One audience. One offer. One action this week. That’s the whole starting point. If you’re new here - hi, I’m Susanna. I left a corporate scientific career eleven and a half years ago to build a creative online business from scratch. No experience, no contacts, no clear plan. I built a combined audience of 1.6M+ along the way and spent the last decade figuring out how audiences form and how expertise becomes income. I write about the real mechanics of building a digital business in my newsletter Your Second Act - for the woman who is smart, knows her stuff, and could build something people would happily pay for. But hasn’t yet - because she doesn’t know where to start, what to charge or how to sell without feeling like a used car dealer. Comment LINK below and I’ll send the details straight to your DMs 📩 . . . . #onlinebusiness #entrepreneurship #digitalmarketing #businessowner #workfromhome digital business for women, build an online business, online business from scratch, start a digital business, women in business, build a business online, online business tips, digital business owner, work for yourself, build your own business

I owe a few of you an explanation. I’ve been pretty absent for a year and I know some of you have noticed. The short version is that we moved house and the chaos that came with it was considerably more all-consuming than I ever expected. If you’ve been following me on @shnordic you’ll have seen some of the chaos. But honestly the house was only part of it. Stepping back gave me space to look at my business properly for the first time in years - and what I saw surprised me. I’d built something that looked great from the outside but had quietly eaten the freedom I’d left a corporate career to protect. Full diary, no breathing room, none of the flexibility I’d worked so hard to create. So I took the time to rebuild it. Not the content - the structure behind it. How I spend my time, how the business runs, what I actually want it to look like. And what’s come out the other side is something I’m really excited about. I’ve launched a brand new weekly newsletter called Your Second Act - for women who have spent years building a career, a life, a reputation, and are now wondering whether there’s something out there that’s entirely theirs. Practical, honest, no fluff. Every week, free, straight to your inbox. 📥 comment word LINK if you want in. Really glad to be back!! ✨ . . . .

Overthinking? Read this. Starting a business feels huge, right? Like you need a perfect plan, a website, a million followers, and 27 hours in a day. Except… you don’t. Here’s the secret: simpler is better. 💡 Step 1: Create something small but valuable (like a lead magnet). 💡 Step 2: Grow an audience of the right people (not just random followers). 💡 Step 3: Offer something helpful and let your business grow from there. You don’t need to do everything—you just need to start. And I’ve got something to help. My free guide walks you through 10 simple steps to launching your online business without the overwhelm. 💬 Comment BUSINESS and I’ll send it straight to your DMs! . . . . . #passiveincome #onlinebusiness #businesscoach #womeninbusiness #digitalproducts #entrepreneurmindset #onlinecourse #smallbusinessowner #sidehustle #businessgrowth #onlineentrepreneur #workfromanywhere #solopreneur #startyourownbusiness #femaleentrepreneur #businesstips

My name is Susanna, and I started my creative online business after leaving my corporate pharma job. I had zero marketing skills, didn’t know any business owners, and honestly… no one thought I’d succeed. But I figured it out. Over time, I built a business that gives me freedom and fulfillment—and one that earns more than my corporate salary ever did. if you’re dreaming of starting your own business but don’t know where to start, my FREE guide can help. It walks you through the exact 10 steps I wish I’d known when I started. You’ll learn how to: ✅ Turn your idea into a business that solves real problems ✅ Find and connect with your ideal customers ✅ Launch with confidence and a plan comment LAUNCH below, and I’ll send it your way. Because if I can do it, so can you. . . . . #onlinebusinesstips #creativebusinessowner #howtostartabusiness #passiveincomeonline #growyourbrand #onlinebusinessowner #onlinemarketer #fempreneur

Ever thought, “I’d love to start a business, but I have no clue what to sell”? Spoiler alert: You do. You don’t need to be a world-class expert. You don’t need 10 years of experience. You just need to be a few steps ahead of someone else. Still stuck? Here’s a quick way to find your profitable idea: 👉 Think about what people ask you for advice on. Do friends come to you for fitness tips? Business advice? Meal planning hacks? Boom—that’s a product idea. 👉 Look at what you’ve solved in your own life. Have you mastered time management? Found a way to make extra money? Created something that saves people time? That’s valuable! 👉 Use a shortcut. If brainstorming isn’t your thing, I’ve got you covered. My free guide gives you 10 digital product ideas you can create in a weekend—so you can stop overthinking and start creating. 💬 Comment DIGITAL and I’ll send it your way! . . . . . . #passiveincome #onlinebusiness #businesscoach #womeninbusiness #digitalproducts #entrepreneurmindset #onlinecourse #smallbusinessowner #sidehustle #businessgrowth #onlineentrepreneur #workfromanywhere #solopreneur #startyourownbusiness #femaleentrepreneur #businesstips

Here’s how to do it—without burning out or getting stuck in analysis paralysis. 👇 Comment LAUNCH and I’ll send you my free 10-step guide that walks you through everything you need to know to go from “idea” to “income-generating business.” Here’s a sneak peek of what’s inside: 1️⃣ How to choose a niche that gets you excited AND solves a real problem. (No passion, no profit. 💡) 2️⃣ Validate your idea with data. Guessing doesn’t cut it. You need proof before you dive in. 3️⃣ Build your personal brand on social media so people know, like, and trust you. (Remember, people buy from people.) 4️⃣ Create a content plan that educates, inspires, and positions you as the expert. Consistency is key, but strategy? That’s everything. And that’s just the start. The guide dives deeper into all the steps you need to get your business off the ground and thriving. 💥 If you’re ready to make your online business actually work, this is your roadmap. ✅ comment LAUNCH in the comments and grab your free guide today. 📲 This isn’t just another “quit your job” dream—it’s your ticket to freedom. Let’s make it happen. . . #EntrepreneurLife #OnlineBizTips #QuitYour9to5 #FreedomJourney#growyourbrand #growyourbiz #onlinebusinessowner

✅ Comment WAIT below to get early access, discounts, AND exclusive bonuses! . . . . . . #growyourbrand #fempreneur #iggrowth #onlinebusinessowner #growyourbiz #onlinemarketer

Let’s talk about the top 3 mistakes people make trying to grow on Instagram and how to avoid them. . . . . . #socialmediastrategy #socialmediagrowth #instagramgrowth #instagramsuccess #digitalmarketingstrategy #socialmediamarketing #smallbusiness #socialsuccess #socialmedia101 #socialmediacontent #socialmediamarketing #digitalmarketing #digitalmarketingforbeginners #momswhohustle #womeninbusiness

You don’t need a huge following or a complicated setup—just a great product that solves a real problem. Here’s where to begin: 📌 Start with a simple product. No need to overcomplicate things—these three digital products are beginner-friendly and proven to sell: 1️⃣ E-books – Teach one solution in a clear, step-by-step format. Perfect for beginners and affordable (under £50), making them great for first-time buyers. 2️⃣ Online courses – People love learning through video or guided lessons. These work best for in-depth topics and can be priced higher (£97–£497+). 3️⃣ Templates – Ready-to-use tools that save time and effort. Think social media content calendars, budgeting spreadsheets, or resume designs. Quick to create, easy to sell. 📌 Keep it actionable. The best digital products solve a problem fast. People don’t want fluff—they want results. Mini courses, templates, and practical guides work because they give buyers what they need, quickly and easily. 📌 Make it easy to buy. If your audience doesn’t know what you sell or how to buy it, they won’t. Your Instagram bio, Stories, and posts should all guide them toward your product. 💡 Want 10 digital product ideas you can create this weekend? Comment DIGITAL, and I’ll send you my FREE guide to help you get started! 🚀 #digitalproducts #sellonline #passiveincome #onlinebusiness

If you’re focused on just growing your audience instead of converting them, you’re missing out on actual sales. More followers don’t automatically mean more money. What actually makes a difference? A strategy that turns the right people into buyers. Here’s where to start: 1️⃣ Attract the right audience. It’s not just about numbers—it’s about getting in front of people who need what you offer. Your content should speak directly to them and their struggles. 2️⃣ Use content that builds trust. People don’t buy from strangers. If you’re not showing up consistently with valuable insights, personal stories, and proof of what you do, your audience won’t see you as the go-to expert. 3️⃣ Make it easy for them to buy. If your offers aren’t clear or your audience doesn’t know what you sell, they won’t take action. Your Instagram bio, posts, and Stories should all lead them towards your products. 💡 Want to take the guesswork out of growing an audience and marketing your business? The Successful Online Business Bundle gives you the tools and strategies to: ✅ Grow an engaged audience who actually wants what you offer ✅ Drive traffic to your content and offers using Instagram ✅ Leverage Instagram Stories and Reels to attract the right people ✅ Save time and stay consistent with proven content strategies If you’re ready to stop just posting and start growing, comment BUNDLE below, and I’ll send you the details! 🚀 . #onlinebusiness #audiencetoclients #selloninstagram #socialmediastrategy #fempreneur #onlinebusinessowner #onlinemarketer #passiveincome #digitalproducts

Think you need thousands of followers to start making money online? Think again! You don’t need a huge audience to make your first sale—you just need the right product. Here are 3 digital products you can start selling with fewer than 100 followers: But first, in case you’re new here, let me introduce myself! I’m Susanna, a Nordic mum of two, living in the UK for over a decade. I swapped a scientific corporate career in pharma for running a creative online business and helping women make money online. When I started this journey, I was a complete social media beginner, and it’s been a rollercoaster! 🎢 Here are some highlights: ✅ Grown from 0 to over 1.1M followers on my main account @shnordic ✅ Created several digital products ✅ Multiplied my 9-5 corporate salary and gained freedom over my time. (Haven’t missed a school concert or sports match since!) So if you’re ready to get started, here are 3 simple, valuable product ideas to sell—even with a small audience: 1️⃣ Mini Course – Pick one area you know inside-out and break it down into a short, actionable course. People are willing to pay for a simple, effective guide to solve a specific problem. Plus, a mini course is perfect for promoting and automating! 2️⃣ Printable Templates – Done-for-you solutions are always in demand. Create templates for budgeting, goal-setting, or content planning. Low cost to produce, high value for your audience, and easy to scale. 3️⃣ Exclusive eBook or Guide – Share your expertise in a guide packed with actionable insights. Choose a topic that speaks to your audience’s struggles to position yourself as an authority and give them something they can come back to again and again. The best part? Each of these can bring in income on autopilot, even if you’re just starting out! 💡 Want help growing your online business? Comment BUNDLE, and I’ll send you my resource pack with step-by-step strategies for selling, growing and scaling your business. #Passiveincome#onlinebusiness#businesscoach#womeninbusiness#digitalproducts#smallbusinessowner #onlinebusinessowner #fempreneur #digitalproducts