Young Master 少爺啤

香港足球會國際七人足球賽 SOCCER SEVENS 又返嚟啦⚽🍻！身為獨家啤酒合作夥伴嘅少爺啤梗係要大力支持啦！ 5月22–24日，約埋朋友嚟香港足球會，一齊飲住少爺啤或者HIGHERTHAN梳打酒支持你最喜愛嘅球隊！ 為咗俾大家親身體驗現場盛事，我地會送出10張門票🎟 ，隨機抽5位幸運兒，每位可獲得兩日門票（5月23–24日）*2張。 *5月22日免費入場 立刻留言贏取七人足球賽門票啦！ 參加方法： 1. Follow IG @youngmasterales 同 @higherthan.ym 2. Tag 3位朋友 截止日期：5月17日 23:59 得獎者將於5月18日透過IG Story及Inbox通知 *如有任何爭議，少爺保留最終決定權 We're back as the Exclusive Beer Partner at SOCCER SEVENS this year! From 22 May – 24 May, come on down to the Hong Kong Football Club, grab a pint of Young Master or a refreshing can of HIGHERTHAN, and cheer on your favourite team! Kicking off the football festivities, we're giving out 2 two-day passes each to 5 lucky participants! Prize: 2x two-day pass (23 May - 24 May) per winner | 5 prizes in total *Free entry on 22 May How to Participate: 1. Follow @youngmasterales and @higherthan.ym 2. Tag 3 friends Giveaway closes on May 17th, 11:59 PM. Winners will be notified via story and inbox on May 18th. *In the event of any disputes, the decision of Young Master shall be final.

少爺啤全新實驗釀造系列 Off Script Project 正式登場。 無框架，無包袱，小批量玩盡各種可能。 首次登場：皮爾森拉格，特別加入清酒酵母釀製而成，額外經過酒花乾投處理。清爽、細緻、完美突顯麴清幽而獨特之香氣。 超限量釀造。錯過，可能真係冇下次。 現已於少爺網店以500毫升新鮮大罐裝率先限量發售。 Off script. Off limits. On point. Introducing Young Master’s new experimental series — Off Script Project. A playground for bold ideas and small-batch brews, where we simply act on our 'what if' impulses. First release: Dry-Hopped Pilsner brewed with Sake Yeast A crisp pilsner base meets the delicate aromatics of sake yeast, layered with bright dry-hop character for a clean yet unexpected twist. Extremely limited. Drink it while it lasts. Available now in crowlers on the Young Master Online Shop. ================================ "Inspired by the precision of Japanese rice lager and the concept of “pint after pint”, this lager is crafted for ultimate drinkability with a complex twist. We extracted live yeast from unpasteurized, hazy sake, propagating it with rice, malt, and koji to bridge the gap between two ancient traditions. Following a two-stage fermentation, starting with a higher temperature sake fermentation and finishing cold, a lager fermentation for crispness, we’ve created a beer that is incredibly lean, refreshing and with a subtle sake aroma. Expect a pale straw pour with delicate notes of fruity sake characters and a whisper of traditional German hops. Clean, dry, and built for the next round." - Harry, Head Brewer of Young Master

知道大家等到長都頸埋，今次「少爺大排檔」去山林道玩返晚勁！🍻 🥢去到大排檔就梗係要飲少爺大啤啦，今次「少爺大啤大牌檔」將會帶大家去到新開業嘅「九龍城寨」，一齊去感受沉浸式舊港風嘅體驗，等大家嚟體驗吓少爺大排檔可以玩到幾癲！ 5月30日星期六當晚，少爺廣邀各路親朋好友齊齊食齊齊暢飲少爺大啤！一齊享用「九龍城寨」10道菜煲仔飯及經典乾蒸菜式、暢飲少爺大啤、以及多款 HIGHERTHAN 梳打酒！到時仲會有多款啤酒遊戲，等你打直行入嚟，斜住走！ 今次門票會以四位一檯售賣，仲唔快啲約埋班fd一齊嚟飲飽食醉！ 5月30日見，等大家同我地一齊大叫：仲使講咩，少爺大啤！ Young Master in Dai Pai Dong is back! This time, we’re changing it up with Young Master Grand at over at Hillwood Road in TST! Join us on May 30th (Saturday) as we look into Hong Kong’s local culinary culture with Young Master Grand at a brand new venue 🥢 Kowloon Walled City, located on the deep end of Hillwood Street in Tsim Sha Tsui. 🍻Enjoy their specialized claypot rice and dry-steamed dishes, a FREE FLOW of Young Master Grand and HIGHERTHAN highballs, along with drinking games and a Hong Kong-themed pub quiz! Tickets are sold in tables of 4 for the best experience, see you on May 30th and get your tickets now! 時間及日期 Date and Time： 5月30日晚上7時至11時 （星期六） May 30th (Saturday) 7pm-11pm 地址 Location： 尖沙咀山林道38號銀座38 12樓 12/F, Nathan Hill, 38 Hillwood Road, Tsim Sha Tsui, Hong Kong 門票 Ticketing： 一檯四位：$598/位 Group of 4: $598 per person Tickets in bio link

Race day hits different when you go HIGHERTHAN your limits. From first sprint to final push, we’ve got your back. HIGHERTHAN is coming to HYROX HOUSE at Cigna Healthcare HYROX Hong Kong! @hyroxhk Visit us at AsiaWorld-Expo from 8 May - 10 May (7:30 AM - 10:00 PM). #pushHIGHERTHAN #drinkHIGHERTHAN #HYROXHK

A MOMENT FOR CERVEZA HONKY!!!! 👏 Honky’s first solo beer collab with our friends at local Hong Kong brewery @youngmasterales . ‘Cerveza’, which translates to ‘beer’ in Spanish, is a Mexican 🇲🇽 style beer famed for its crisp, clean and refreshing flavours with subtle citrus notes and zestiness from the lime. Inspired by the classic Pacifico and the sun-soaked coastlines of Hong Kong, this sessionable and dangerously easy-drinking beverage is our ode to Summer in a can. ✨ HONKY TIP: goes perfectly with a pizza slice the size of Texas, loaded with cheese and way more pepperoni than necessary, but hey, live a little! 🍕 #honkytonkstavern #youngmasterales #cerveza

少爺大啤今次訪問到搬咗新舖嘅九龍城寨主理人Donald AKA阿哥🍻 一齊聽吓點解尖沙咀對佢嚟講咁有意義，又一齊了解吓九龍城寨有咩超正菜式同新諗頭！

想又玩又拎？機會嚟喇！   少爺將於聽日起連續兩個星期五、六快閃中環、銅鑼灣、旺角，請你試飲全新「經典淡愛爾」500毫升大罐裝！到時記得叫埋班Friend一齊玩遊戲、打個靚卡，約定你試飲呢款幾時都咁出色嘅啤酒啦！   4月10日（星期五）下午5:30 - 晚上9:30 📍中環LHT Tower 外 4月11日（星期六）下午4:00 - 晚上8:00 📍銅鑼灣SOGO 外 4月17日（星期五）下午5:30 - 晚上9:30 📍銅鑼灣波斯富街 4月18日（星期六）下午4:00 - 晚上8:00 📍旺角朗豪坊外   The sun's out and we know you all need a cold one in this growing heat!   On the coming Fridays and Saturdays, we'll be hanging out on the streets of Central, Causeway Bay, and Mong Kok, giving you a taste of our latest king can Classic! Come say hi, take a selfie, and grab a can of king can Classic on us!   APR 10 FRI 5:30PM - 9:30PM 📍Central /  LHT Tower APR 11 SAT 4:00PM - 8:00PM 📍Causeway Bay / SOGO  APR 17 FRI 5:30PM - 9:30PM 📍Causeway Bay / Percival St APR 18 SAT 4:00PM - 8:00PM 📍Mong Kok / Langham Place

Elevate your cocktail experience with our latest release - HIGHERTHAN Flaming Lamborghini 🔥 Comes pre-lit with flames, the can ignites the moment the can is cracked open, giving you the full premium snaz and jazz at home 🍸 For the best experience, we recommend the can to be stored in the fridge ❄️ at all times to prevent the flames from creeping out! ⚠️ Keep away from children at all times

TONIGHT. 24TH FEB. 5PM TIL LATE. 🥢🥡🐓🍚🇭🇰🇺🇸 One of our first Honky Express ~ American Chinese collabs is taking place at the Tavern tonight with our cool friends from @shopb.hk . @floorstoriesbynat and her talented crew are serving up some of your favourite Catonese classics with an Honky Americana flair — dishes that are fun, bold and just a little different, paired with nostalgic Hong Kong-inspired cocktails by the Honky team and local @youngmasterales beer! Come hungry and early, doors open from 5pm. Walk-ins only. Swipe left ⬅️⬅️ for the full menu! #HonkyTonksTavern #Asias50BestBars #50bestbars #ShopBHK

🧧少爺仝人祝你馬上放假，長飲長有！ All of us here at Young Master wishes you health, wealth, and good beers in the Year of the Horse🐴

Always better to have someone to share with, Happy Valentines!

釀酒時間流流長，無音樂又點夠做？ 今日就由我哋嘅首席釀酒師 Harry 帶頭，一齊開台聽吓佢嘅歌單，順便訪問吓佢入行經過啦。 Every brew day needs a soundtrack. Let's tune into the our Playlist of the Day, starting with Harry, our Head Brewer. ===================== 🍻喺少爺負責咩崗位？ What is your role at Young Master? 大約2年前加入少爺，依家係少爺嘅首席釀酒師，主要負責監控釀酒過程同新酒研發，每日嘅工作係確保啤酒發酵順利同好飲！ I joined Young Master about 2 years ago and now I'm working as the head brewer, in charge of brewing, cellaring and R&D. My daily tasks involve making sure the beers are fermenting well and more importantly, tasting good. 🍻加入少爺之前，你本身係做咩？ What did you do before joining Young Master? 一開始喺元老級啤酒吧Roundhouse做兼職，之後分別加入Citibrew同Carbon酒廠參與唔同崗位，無論係裝罐定係釀酒都有涉獵。 I started my career with part-timing at Roundhouse, the OG craft beer bar as a bartender. Then worked at Citibrew and Carbon Brews in different positions from packaging technician to brewer. 🍻點樣入咗啤酒呢個行業？ How did you get into beer? 朋友介紹下喺The Oak Crafted (依家叫Hands)第一次接觸同愛上咗啤酒，之後一直自學釀酒同搵啤酒相關嘅工作。透過釀酒教科書同Google學習基本知識，呢個自學過程亦都教會我突破傳統啤酒嘅風格限制。 Fell in love with beers at a bar named The Oak Crafted (Hands). Since then I studied by myself about brewing and seeked for a beer related job. Brew books and Google were my partners for learning the fundamentals, and it taught me how to think beyond beer limits and styles. 🍻你最鍾意邊款啤酒？ What's your favourite go-to beer? 我最鍾意嘅少爺啤係拉格啤酒，清爽酒體最適合每日釀完酒收工之後大喝一杯！ My favourite Young Master beer is our Pilsner, the refreshing flavour of the beer fits the vibe of getting rid of the busy workday.