jonatán lópez

I’ve been on an early 2000s Ridley Scott/Michael Mann kick since late last year, and finally got to scratch that itch for 300mm lenses on a doubler… with a helicopter! Rarely does a creative come along that lets you explore scale like this. @reedartdepartment brought a killer brief, and through sheer grit, a bit of luck, and @byt.nyc unwavering resourcefulness, we pulled off an epic adventure for Brooks. Much love and respect to @dankniazi who spent a few days with me in New Mexico and so thoughtfully shot one of my favorite projects. Tuck and roll — as the realest David Manzanares once taught me, when things got rough in -4° New Mexico weather. This is my DC version — link in bio. Hope you enjoy it as much as I do. DIRECTOR: 🫡

Talent: @ScottJurek 
Talent: @nene.pablo 

LINE PRODUCER: Alex Advocaat @alexadvocaat20 
DP: Danyal Niazi @dankniazi 

1st AC: Rene Vargas
2nd AC: Jack Khorram

Helicopter: Mountain Air Heli
PILOT: Dwight Jones
AERIAL CAM OP: Justin Chapman
Helicopter Passenger: Pablo Simental
GROUND CREW: Michael Gonzales
Aerial Cam: Chapman Aerospace

G&E: Serious Grippage & Light Co.

Field Producer: David Manzanares
Location Manager: Andie Manzanares

Wardrobe Assist: Ursula Rochester
Hair/MUA: Svetlana Britt

Color: Mikey Pehanich @mikeypackage 
Vintage: @mothfood 
Title design: @genetil_ 
Original music: @rwdy_music 

PA - Set: Bailey Grady, Max Manzanares

BYT EXECUTIVE PRODUCER: Chelsea Greenwood @chelzealee 
BYT EXECUTIVE PRODUCER: Steve Cozzarelli stevecozz
BYT SR. PRODUCER: Lucas Carpenter @lucascarpenter 

BROOKS:
Principal Creative Strategist: Brenden Cohen
Sr. Sports Marketing Specialist: Jordan Hamm

REED ART DEPARTMENT 🤝
Creative Director: Jonathan Rodriguez @cooljonskie 
Art Director: Amy Wright @amysteuart 
Head of Content: Ali Imam @aliimam__

Every once in a while, a project comes along that perfectly synthesizes my sensibilities. Thank you to @a_b__b___a____s and his team for trusting me with Serato’s 25th anniversary anthem. A huge thanks to @zoesimone.y and her team for exceeding all expectations—your eye is unparalleled. @kool_cigs thank you for diving into my mind and crafting an edit that matched the vision exactly. @katiebalun and her team, thank you for transforming a mansion into a stunning world. Thank you @joshandresmusic for turning a chandelier into a bomb composition. And finally, thank you to legendary @alexadvocaat20 @lucascarpenter__ , and @byt.nyc for your tireless effort in bringing this to life.

I'm thrilled to share my latest project, "La Selección Nacional De Viajeros" for @expedia It was awesome to create this tribute to Mexico, a country I'm so lucky to visit often. A huge thank you to Diego Lainez, Carlos Rodriguez, and Kevin Álvarez from @miseleccionmx for sharing their personal travels across Mexico. This project is the result of so many hardworking people spread across different time zones around the world. I'm immensely grateful to my team at @byt.nyc and the service companies who played a part in bringing this vision to life. Special thanks to @chelzealee and @yvesphotos This simply wouldn't have been the same without either of you. Also, a heartfelt shoutout to @covid9tien , Joaquin Lynch Garay, and @fedemuni Collaborating with y’all has been a dream come true. Thanks for trusting me. Another big thank you goes to @andres_arochi for his impeccable eye and unwavering drive to realizing this vision, to @kool_cigs for elevating the project beyond what I could have imagined, and to @noiagisela for her beautiful work in composing and performing original pieces for the film. This project truly resonated with my team and me, creating an unforgettable experience. Film + credits on my site soon. DIRECTED BY yours truly PRODUCED BY @byt.nyc IN PARTNERSHIP WITH @anomaly AGENCY PRODUCER: @covid9tien ASSOCIATE CREATIVE DIRECTORS: JOAQUIN LYNCH GARAY & @fedemuni EXECUTIVE PRODUCER: @chelzealee SENIOR PRODUCER: @lucascarpenter__ LINE PRODUCER : @yvesphotos ISA MORA VERA WILLIE LUNA 1ST ASSISTANT DIRECTOR: @isaaccualquiera OSCAR ALMENGOR DIRECTOR OF PHOTOGRAPHY: @andres_arochi PRODUCTION DESIGNER @elvujo (🙏🏽✨) MONTERREY PRODUCTION: FANTASMA FILMS MEXICO CITY PRODUCTION: TONIC FILMS EDITED BY @cartel.tv LEAD EDITOR: @kool_cigs ASSISTANT EDITOR: SCOTT BEATTY EDITORIAL PRODUCER: CHRISSY BRUZEK COLOR BY @the.trafik LEAD COLORIST: @rickygausis ASSISTANT COLORIST: SAM ZIAIE COLOR PRODUCER: PHOEBE TORSILIERI GRAPHICS BY @diegofunken “VOLVER A LA NOCHE” BY @noiagisela SOUND DESIGN & MIX: @noiagisela POST PRODUCER: @r_carither Also special thanks to: @v_rawrr & @alex_thurmond for some stunning photos.

If you want to see the full visual deck and script, please hit me up! Exciting updates regarding the cast and crew soon. Abrazos, Jonatán #saab900 #saab900turbo #classiccarsculture

what a surprise. shot this over a year ago, summer 2024 with @byt.nyc & @livenationla got to bring my sister to set for this one, and see @backstreetboys in the flesh. pretty surreal experience. thank you @byron for bringing me on, trusting me, and your creative direction as always. shot by @gocunamatata and also cameo appearance as “the photographer” production design by one of the most talented @trashley.clone produced by @lucascarpenter__ @chelzealee post produced by @brendanhbanks 1st AD @the_diver_ivy grade by the homie @cameronmarygold edit by my brother in arms @kool_cigs original composition by my fave @rwdy_music sound by the great @cstropko vfx by @we_are_covert full piece on my site.

serato slab launch. made over the summer and co directed with the inimitable homie @kool_cigs my brother in arms. featuring and music by a legend in the making @trakgirl creative directed by my longtime and multitalented friend @a_b__b___a____s shot by a beautiful artist @bradleycreditdp cut by the seriously talented @dam.dude grade by the loveliest @cameronmarygold major love to the family @cartel.tv @meredith_lamarche produced and vfx by friends across the pond @we_are_covert thank you so much @_bendubois_ so many more people to shout, but full credits coming when the DC drops.

got a chance to interview @leonthomas and film a performance for spotify over the summer with the good people @grandcrew shot by @greglefevre he’s one hella of an artist

Jonatán López (@yojonatan ) blends surrealism, emotion, and razor-sharp style into a cinematic world all his own. From Spotify to SXSW, his voice is as genre-defiant as it is unforgettable. #staygoldenla #ourgoldenfam

Let’s give a golden welcome to director Jonatán López (@yojonatan ) 🖤 The child of Colombian immigrants and the grandson of a matador, Jonatán is a filmmaker and visual artist whose work fuses surrealism with grounded emotion. Raised on Blur records, Adult Swim, and his sister’s Criterion box sets, he brings a genre-fluid, stylistically rich perspective to every frame. He began as an editor, collaborating with icons like Terrence Malick, Richard Linklater, and Beyoncé, before shaping campaigns as a creative at Spotify with artists including Ty Dolla $ign, A$AP Ferg, and Flying Lotus. His directorial voice has since traveled through commercials, music videos, and narrative films—screening at SXSW, Tribeca, Cannes, and YDA. Learn more about Jonatán and his work at golden.la. #staygoldenla #ourgoldenfam

make believe I make believe is out today. this is my 2nd album design for my dear and beautiful friend valerie and my first vinyl album. order it now over at @teishi produced by @noahberesin really loving this design which is a mix of digital and analog with stunning photography from @thejoaquincastillo it’s rare to get some made physically these days, so this feels like a miracle… pressing by @goodneighboreco who do fully recyclable PET vinyl pressings, made without any PVC. thank you val for trusting me right off the bat with this creative direction, te amo siempre. out now.

cover & vinyl design by yours truly photography by @thejoaquincastillo Make believe I make believe. Tei Shi. i’ve worked with one of my best friends for a decade, and am grateful for her continual trust and patience in allowing me explore my design side of my brain, feels like ive found the right balance in my mixed media experimentations. ¡tqm! @teishi proud of u for hitting a 4th album milestone, and ur second fully independent release. in age of crony tech corporatism, its heartening to see music crafted organically and so freely. cant wait to share the rest of the vinyl design.

the opening sequence of the pink pigeon for @brooksrunning was made using a mixed digital and analog approach. designed by @sunday_fun_shorts who re-captured the shots and graphics by filming a CRT television, controlling the distortion by hand. of course anime (neon genesis evangelion) was my ref for the surveillance graphics. whenever i can, so subtly, i try to use handcrafted techniques even when im channeling my inner michael mann for that old school spectacle. shot by @gocunamatata music by @rwdy_music production design by @katiebalun