Met today with one of my Egbon in the industry, Mr Yinka Adebayo @yk262 whose support has kept us going at @thehumourawards
When many hesitated, he believed in the vision. Thanks for your support always sir.
Positive discussions were held on preparation of the 4th edition of The Humour Awards.
CREATE YOUR CHANCE đĽđĽđĽ
If you werenât in Ikeja this weekend⌠you seriously missed out.
Lagos Mainland was alive â 100 runners, one electric vibe, and zero chance of keeping it âjust a 5K.â What started as a casual run turned into a full-on 7K push, powered by insane energy, nonstop hype, and a crew that just wouldnât slow down.
Throughout it all, everyone stayed refreshed and recharged with Nutrify Vitamin C. đ
Nutrify Running Club didnât just show up⌠we took over the streets.
This isnât just running anymore. Itâs a movement. And itâs getting bigger every single time.
Question is⌠are you pulling up for the next one, or hearing about it after? đđĽ
#nutrifynigeria #nutrifyrunningclub #runlagos #mainlandrun #wellnessallround
Mainland, we felt the energy. đĽ
100 people showed upâźď¸
We had our second run today, and this time we took it to the mainland for another 5K that didnât stay a 5k but pushed into a full 7K, powered by pure energy, amazing people, and even better vibes.
Throughout it all, everyone stayed refreshed and recharged with Nutrify Vitamin C. đâ¨
This is more than a run, itâs community in motion.
Where are we running next?
Stay locked in. đđĽ
#NutrifyNigeria #NutrifyRunningClub #RunLagos #MainlandRun #WellnessAllRound
What do you call a man who has spent 30+ years turning ideas into influence, brands into market leaders, and change into opportunity?
We call him Yinka Adebayo.
A respected marketing specialist, thought-leader, and mentor, Yinka has built an exceptional career in Marketing Communications, shaping brands and driving growth across FMCGs, Telecoms, Fintech, Banking, Automobile, and Airline industries.
From starting as an intern to rising into executive leadership as Group Executive Director, Omnicom Media Group West & Central Africa, his journey is a masterclass in consistency, adaptability, and excellence.
Weâre excited to announce that he will be joining us as our Keynote Speaker, bringing powerful insights on growth, relevance, and thriving in an ever-changing world.
Register through the link in the bio.
Live on the black carpet with @yk262 at the High Voltage Doings with Emmcee RnB, at Terra Kulture, Vi, Lagos.
đ Terra Kulture, Vi, Lagos. State
@emmcee_rnb
#yawnaijalivecoverage
#highvoltagedoingswithrnbâĄď¸
#emmceernb
#yawnaijatv
#fyp
We showed up. We ran. We felt every step.
Today marked the kickoff of the Nutrify Running Club with an energising run around the Lekki-Ikoyi Link Bridge.
From start to finish, we kept the energy high. Hydrating with our Nutrify Vitamin C and supporting every stride with our Joint Ease Formula
Thank you for running with us.
Next run đ
#nutrifynigeria #nutrifyrunningclub #runlagos #wellness #fitness
Indigenous Content just got a massive seat at the table!
History was made as EMCOAN officially inducted Yinka Adebayo (Group Executive Director, Omnicom Media Group) as its Patron. This isnât just an honorary title, itâs a strategic alliance to redefine the future of Nigerian storytelling.
Why the industry is watching:
Bridging the Gap: With Adebayoâs deep roots in media investment, EMCOAN is aligning creative ambition with commercial sustainability.
Beyond the Spot Ad: The goal is clear: move brands away from traditional interruptions and toward "natural integration" into the local stories we love.
Proven Leadership: From his days at MediaReach OMD to leading MIPAN, Yinka has always advocated for the value of the content creator. Now, heâs bringing that fire to EMCOAN.
The Future is Local: This patronage signals a new era for original Nigerian programmingâone where creators have the institutional backing to compete globally.
The Bottom Line: When the people who fund media and the people who create it work together, the audience wins.
Is local content finally ready to take over our screens from foreign imports?
#emcoan #yinkaadebayo #omnicommediagroup #marketingedge
Adeyinka (Yinka) Adebayo is one of Africaâs leading voices in marketing communications and media strategy, with over 25â30 years of experience shaping some of the biggest brands across FMCG, telecom, banking, and aviation industries.
He currently serves as Group Executive Director, Media Investments & Sponsorships at Omnicom Media Group (West & Central Africa)-one of the worldâs most powerful media networks.
Adebayo has worked with top global brands like Pfizer, Honda, and NIIT, driving high-impact campaigns and media strategies that influence millions.
Widely respected as a mentor, industry thought leader, and innovation driver, he has spent decades building the future of advertising and media in Africa, earning recognition as a Creative & Branding Icon and a key figure shaping the continentâs media landscape.
In 2025, he was appointed Chairman of TPP Fest, further cementing his role as a leader inspiring the next generation of creatives and professionals across Africa.
#rumsa #bigrumsa #redeemersuniversity
#tbt: Honoured to be inducted recently as PATRON of Electronic Media Content Owners Association of Nigeria (EMCOAN). @officialemcoan
Grateful for the recognition and resolutely committed to the growth of the Industry. đđđ
#EMCOAN #EMCOAN2026
#MediaNigeria
Second speaker of the day, Nigerian executive media director, âYINKA ADEBAYOâ at âThe Main Character MasterClass 2026â with Stellamaris Duru in Gbagada, Lagos.
đ 2b Residence Road, Gbagada, Lagos
@stellamarisduru_smd@chuchinultimate
#smdmasterclass
#themaincharacter
#yawnaijalivecoverage
#yawnaijatv
#fyp
