i like to think that memory is woven…
sometimes i question myself why do i have a brand, there are so many clothes already, mass production is a real issue and i feel i just keep contributing to this consumerism loop. but i also say to myself that we are making something different, is not about selling clothes, we are educating people about the importance of craftsmanship, we are generating work in indigenous communities, we are keeping artisans knowledge alive.
Yemalla Studio is not only a brand, we are a project that seeks to protect handicraft and give it the value it deserves in a society that embraces and celebrates fast, unsustainable fashion.
Thank you to Diego’s Family for sharing their wisdom with us and with the world, and thank you to all of you for continuing to believe in and support our project.
Song: La Partida - Victor Jara
#craftmanshipmatters #woventapestry #artisan
Since I was little, I’ve always questioned where I truly belong.
I was born in Ecuador, my father is French, and I grew up in the Canary Islands —
I’ve always carried a mixed heritage, a blended identity.
That feeling of not quite fitting anywhere has followed me for years.
But over time, I’ve learned to embrace that mix,
to see my blended heritage not as confusion, but as strength.
I’m deeply grateful to have spent my early years surrounded by such a rich culture, breathtaking nature, and vibrant traditions.
They’ve shaped who I am today, and it makes me incredibly happy to share a piece of this beautiful culture in my daily life and in my work.
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Audio from @parcialmentenublada ‘s beautiful video shared on @nowness
I felt immediately connected with her video and I had to do my own version 🤍
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#yemallajeanstudio #yemallafamily #nostalgia #ecuador
3,2,1… action! 🎬
This has been my reality these past two months, and another really important part of myself. Maybe not all of you know but I studied Costume design and graduated two years ago, since then, I have been balancing my family brand and my costume jobs. It’s been tricky sometimes to dedicate the necessary time for each of them, and I find it sometimes frustrating because maybe the brand is not growing in the speed I’d like; but I’ve also been teaching myself to enjoy the process
I know my effort will be rewarded🐚
I feel so grateful for this to be my life, to all the beautiful opportunities I’ve been given and the lovely people I meet on my way
Thank you so much for always supporting us⭐️
Yemalla
