Spicy

Hey, we’re Spicy! Our agency philosophy ensures that brands stand out in their respective marketplace and deeply connect with audiences on an authentic level. It's all about forging meaningful connections beyond just looks, and crafting an experience that leaves a lasting impact. What We Offer: 📣 Branding 🖥️ Web Design & Development 📷 Content Creation 📈 Strategy We see each partnership as a chance for mutual growth and innovation, working closely with brands to bring them to life. Connect with us to build upon the future of your brand. #marketingagency #agencylife #branding #contentcreation #advertising

Buffalo has always had a story worth telling. For years, @43north_ told it to the world, inviting founders to step onto the @sheasbflo stage and pitch their boldest ideas. 📣 Now it's Buffalo's turn. We're proud to have partnered with our friends at @yeahspicy to bring the Pitch Your Buffalo campaign to life–a community powered movement that hands the mic to the people who live, work, and build their lives here every day. And our gratitude to the @43north_ team for trusting us with something this close to their heart, a story they've been writing for over a decade. 🎤 Head to pitchyourbuffalo.com and join your neighbors in sharing what makes our city extraordinary. Because if there's one thing Buffalo knows how to do, it's show up for each other. 🦬 📸 With much appreciation for @devinchavanne who captured the energy of the first Pitch Your Buffalo activation at @womenintechwny

Louder for purpose. We’re joining voices with @buffalostate , @buffalostaterunway , and @neweracapfoundation for Bengala + RUNWAY: Amplify, the scholarship gala and fashion show elevating the dreams of students. Tickets are available now. Follow the links at @buffalostaterunway for more details. Brand Strategy: Spicy, @skinny.walrus Creative Direction/Design: Spicy, @jungle_junge Photography: @legacyhousestudio Model: @carameldelightxo

We’re thrilled to continue sponsoring @buffalostaterunway — the annual Buffalo State University fashion show highlighting student designers in the Fashion and Textile Technology Department. This year’s theme, Intersectional Identity, challenges participants and viewers to reflect on the complexities of their own identities, drawing attention to the ways in which our unique differences also unite us as one. Inspired by Kimberlé Williams Crenshaw’s concept of intersectionality, “Intersectional Identity” encourages designers to explore the overlapping layers of identity shaped by race, gender, religion, sexuality, ability, class, and culture. More than just coexisting, these aspects interact within structures of power and privilege, shaping how individuals experience the world. Join us on Saturday, April 26 at Buffalo State Sport Arena. Grab your tickets at buffalostaterunway.com 🎟️ Creative Direction by Spicy, @jungle_junge Art Direction/Design by @jameschambes Photography by @creativeconnect

Earlier this year, we collaborated with Beebe’s at the Gallery to enhance their visual identity and digital presence. Impressed by the venue’s deep passion for local art, dedication to preserving history, and commitment to bringing unforgettable celebrations to life, we expanded their vision through our creative process and strategic approach. We produced a photoshoot to authentically capture the essence of the brand and developed a website to showcase the unique features that make Beebe’s a uniquely art-forward events space. Explore the site at beebesatthegallery.com and follow @beebesbuffalo Photography: @tribeupnorth Brand Identity: Kimberley McQuate

Our love for art is no secret, so when we had the chance to collaborate with @burchfieldpenney on a logo for their new membership offering, the Burchfield Visionaries, we were brimming with ideas on how to artfully adapt their existing brand into a fresh visual identity. Working closely with the Visionaries steering committee, we identified the target demographic and key messaging that would resonate with emerging professionals, art enthusiasts and cultural tourists. Together, we recognized the need for a unique membership experience that emphasizes creativity and connection through art. We’re thrilled to have partnered with the Burchfield Penney Art Center, providing them with a distinctive brand identity, content and a comprehensive marketing toolkit. We are also proud Visionaries members and encourage you to become one. Check out the Burchfield Visionaries membership at burchfieldpenney.org #ArtsMarketing #Branding #VisualIdentity #ContentCreation #MarketingStrategy

Your perception is your truth. Welcome to True Delusion. 👇 From creative conversations and mood boarding to campaign conception and art direction, we collaborated with the @bsurunway team and @erinhabes to develop a brand and strategy for this year’s RUNWAY event. We collectively sought inspiration from the 2024 total solar eclipse, exploring the duality between darkness and light as it relates to mental health. This concept led us to learn more about the fashion design process and the role that creativity plays in our journey to well-being. Our discovery is that creativity often blurs the line between what is real and what is imagined. True Delusion represents the idea that reality is subjective and your perspective, whether grounded or delusional, is valid. #fashionmarketing #artsmarketing #artdirection #branding #design Art Direction/Branding: @yeahspicy Photography: @tribeupnorth @lydiagallagher.co Lighting Design/Production Location: @legacyhousestudio Production Team: @bsurunway & @erinhabes Featured Models: Samuel Okoli @sam.3.00.5 (Photo 1) & LinLin Lu @lettuce_lin (Photo 2)

Some of our favorite shots from a recent brand photoshoot capturing the essence of @beebesbuffalo , a new event space in downtown Buffalo. Our vision was to highlight Beebe’s unique blend of historical charm and contemporary aesthetics that make it a canvas for unforgettable events. We are proud to have worked with a talented group of collaborators, models and supporters to bring the Beebe’s brand to life. We believe that beyond a logo, a brand should exhibit the visual collateral that connects with their audiences. Our comprehensive approach to branding not only takes into consideration the existing elements of a brand, but expands on the vision of what the brand can aspire to. Connect with us to explore the development of your brand. Creative Direction/Producers: Spicy (@jungle_junge @skinny.walrus ) Photographer: Lydia Gallagher @tribeupnorth Beebe’s Representatives/Affiliates: Christina Buscarino @christinabusco @beebesbuffalo @huntartgallery Hair/Makeup: Geneviéve Richardson @iam_genevieve Chef/Food Stylist: MaryRuth Rera @maryruthrera63 Models: Alyssa Corregedor @_lyysss_ , Ashley Decker @ashleydecker , Ben Buscarino, Brandon Watson @brndnwtsn , Bree Gilliam @breegilliamart , Cathy Buscarino @cpbus , Emily Decker @emily13decker , Erin Kearney @erinkearneystudio , Ken Obstarzzyk, Margaret Wolz Desiderio @margdesi , Mark Buscarino @markbuscarino #brandphotography #agencylife #marketingagency #brandphotoshoot #branding #advertising #contentcreation

Our kind of valentine, three ways. #HVD to all you lovers — better be a Spicy one 🫀 #valentines #valentinesday #visualdesign

Some branding work for @erlocontemporary - our new favorite store located in East Aurora, NY.

As a seasoned communications professional, Shannon Holfoth worked with Spicy to create a brand that reintroduced her as a solo entrepreneur and owner of Shannon Communications. Our team worked with Shannon to identify motifs that spoke to her personally and professionally, and created a custom logotype that referenced her transition as a journalist to a communications expert. #brandidentity #logotype #logoanimation

Taking place on April 22, the 16th annual RUNWAY fashion show is set to present the next generation of fashion designers from @buffalostate fashion and textile technology department. We are proud to be a sponsor for RUNWAY and excited to have been a partner in developing the brand identity for this year’s theme of Provoking Protopias.   Check out @bscrunway for tickets.   #BSCRunway #ProvokingProtopias #FashionCampaign #FashionMarketing #ArtsMarketing #Branding