no one really knows how to say it.
that’s fine.
YCCIJ on the street, around the studio.
grateful for everyone who stopped, tried, stayed.
directed, shot and edited by @roujulie_
„YCCIJ stands for You Can Call It Jewellery – a name that reflects my playful approach to breaking traditional jewellery typologies. Since 2018, I’ve been working outside classic collections, sometimes reworking existing pieces, always using recycled materials.
PS: Wondering how to pronounce YCCIJ? Just like you’d spell it to a friend:
‘Y - C - C - I - J.’“
bisous to my talented friend @_rachel_israela_ for portraying me in the studio 💕
REWORKS by @yccij
The reworked rings are a quiet dialogue between eras, whispering the past into the present. They speak of those who came before and those yet to come.
Directed, shot and edited by @rouj_design
Grateful to every pair of hands that shared a moment with us <3
YCCIJ
you can call it jewellery
a name carried by different voices.
thank you to everyone who paused, spoke, and became part of this.
directed, shot and edited by @roujulie_
November in the studio.
finishing rings,
started working with a gemstone setter in my kiez,
already in that new-year clean-out mood,
studio appointments drifting in,
a private wedding-bands workshop,
one more time in the forest,
sourced some stone plates for a new project,
endless polishing,
prep for the coming high season,
tired studio me,
aquamarine + silver on my mind,
the chance rings,
you asked for hoops — here they are,
mani by @sipsinails ,
double hoops, gold and glowing,
cutest nail artist feature,
a small glimpse of something new with @galponia ,
and a pop-up moment in P-Berg @frameworkberlin .
November, as it was.
