Few moments capture the emotion of New York quite like the marathon. Every runner. Every spectator. Every volunteer. On race day, the city becomes one heartbeat. It’s a story of resilience and connection. We’re proud to bring that shared human spirit to life once again with @nyrr . #ItWillMoveYou
This marks our third year of working with @nyrr on their annual campaign for the TCS NYC Marathon. For this year’s film, we decided to focus on the shared experience of the race. The universal emotions on full display across the the 26.2-mile course. When we say #ItWillMoveYou, we mean it.
Get ready for the greatest day in New York. The 2025 TCS NYC Marathon is racing through the five boroughs this Sunday, November 2nd. Tune in to catch all of the action. And our latest work for @nyrr 😮💨👟
Touchdowns on the field, headlines off it. 🏆 Love to see the buzz around Fan Like a Pro out in the world. Huge credit to the fans, players, and @officialnflshop team who helped bring it all to life.
📸: @ericespino_studios
We’re proud to unveil our debut work for @officialnflshop : Fan Like a Pro. This season-long campaign spans eight films that put real fans shoulder-to-shoulder with the pros they cheer for, celebrating the passion, ritual, and style that make football more than just a game.
Directed by the talented @hannanymous , the work spotlights how NFLShop brings fans closer to the teams they love—on Sundays, Mondays, Thursdays, and beyond.
Built Like Lee captures the essence of what it means to be a builder: the spirit of resilience and reinvention. Directed by @sergicastella , this film introduces a new era for an iconic brand—one rooted in the courage to take risks and the drive to create something lasting. This is Lee, built to a higher standard.
How do you re-introduce an American icon like Lee? With a brand platform that celebrates the spirit at the heart of everything they make: the builders. Those who see possibility in every challenge and choose to build—better, stronger, bolder. Anchored by the iconic Lee button, our visual language connects the brand’s legacy to its future, reframing Lee as the uniform for a new generation of builders.
WARNING: Lumineux toothpaste may give you a smile people can’t look away from. Including commercial camera operators.
Smiling big as we share our first work for @lumineuxhealth ! Directed by @benweinstein and produced by @summerdays_productions .
