My dear boy,
Either increase your sacrifice,
or reduce your desire.
– Grandpa
Someone sent me this quote the other day…
and it kinda summed up the last 12 years of my life.
From a young age, I made a promise to myself:
I will never apply for a job.
I’ll take care of myself and the people I love most.
Deep down, I knew that wasn’t possible with a regular 9 to 5.
People always warned me:
“Most entrepreneurs fail.”
And now I understand why.
Because to succeed, you have to sacrifice what most people never will.
Comfort.
Certainty.
Weekends.
Watching sports.
Television.
Approval.
But for me…
There was never another option.
And the older I get,
the more I realize:
life really is a game.
A game where you decide the rules.
Most people live by rules they didn’t create.
That’s not the side I chose.
And it’s my mission to bring as many people as possible to this side.
The side where we sacrifice.
Where things aren’t always easy.
Where we feel lost more often than clear.
Where sleepless nights are normal.
Where doubt creeps in.
But also…
The side where YOU make the rules.
Where you meet your real self.
Where growth is inevitable.
Where the outcome is on you.
And where the upside is limitless.
The side I’ll always choose.
Forever grateful for this life and the journey we have been on already❤️
New chapter. Lisbon 🇵🇹
The past few years I’ve lived in some incredible places, met great people, and grown more than I expected, both personally and in business.
But at some point, freedom without roots starts to work against you. Now it’s time for routine. Structure. And to really start building.
➡️ Full YouTube video is now live. Comment ‘VIDEO’ and I’ll send you the link.
Won’t say too much yet, but we’re working on some cool things. You’ll also see some BTS of the campaign we just launched 👀
Direction matters more than speed 💨
(I did a Silence Week and this gave me so much clarity how to scale my business, you can watch the full video now on YouTube, linked in my bio)
This became one of my best business decisions of the year…
I used to fill every gap in my day with work.
If I had 20 minutes, I’d always find something to do with it. But being busy… is that actually a good thing? Or just having the wrong priorities?
Because when you’re busy all the time, how would you even know if you’re going in the right direction?
To find out, I did something I’m going to do every quarter from now on: I blocked a full week. No meetings, no execution. Just me, a good environment, and space to think.
Time to reflect on what I actually want. What’s working in my business. What needs to change.
Honestly? Already one of the best decisions I’ve made this year.
The full vlog is now live on YouTube (link in bio) 🤝
2025 proved me that you pick the character. You decide how you want to live this life.
The secret: act with 100% belief.
Stop taking power away from yourself. You are capable of so much more than you think.
