Custom Content from WSJ

At Custom Content from WSJ, we create powerful brand experiences through disruptive content that inspires decision-makers to take action. Discover our storytelling capabilities below, modeled on the most trusted journalism in America.

We’re thrilled to share that we took home seven awards from the Financial Communications Society—a new team record. The winning programs, spanning video, audio and interactive articles, showcase our commitment to creating tailored, high-impact brand experiences for our partners. Recognized by FCS are: 🥇GOLD: - Equitable, “Approaching Retirement: Getting Gen X From Good to Great,” in the Branded Content With Media Partner (Corporate Image) category for Articles and Infographics - NYSE, “Cannes Lions International Festival of Creativity,” in the Branded Content With Media Partner (Corporate Image) category for Partnered Videos 🥈SILVER: - Equitable Advisors, “Supported Independence,” in the Branded Content With Media Partner (Corporate Image) category for Integrated Partner Campaigns - Vanguard, “Better Vantage by Vanguard,” in the Branded Content With Media Partner (Consumer) category for Partnered Podcasts - TIAA, “Annuities Unwrapped,” in the Branded Content With Media Partner (Corporate Image) category for Articles and Infographics 🥉BRONZE: - Nuveen, a TIAA company, “Advisor Edge,” in the Branded Content With Media Partner (Corporate Image) category for Integrated Partner Campaigns - BlackRock x FTSE Russell, An LSEG Business, “WSJ/Barron’s Group Models Program,” in the Branded Content With Media Partner (B2B) category for Integrated Partner Campaigns Congratulations to the teams behind these programs!

Investors have spent much of the last decade in pursuit of passive returns. Here’s why Wellington Management CEO Jean Hynes thinks that’s about to change.

16 sponsors, 12 custom sessions and record revenue. And we’re not ready for it to end. Last week, WSJ’s Future of Everything extended far beyond the stage with interactive activations that kept attendees exploring in between sessions. Take a look inside: - 🧠 NYU Langone Health brought its Longevity Lab to life with a grip strength test, stress reduction exercise and brain health quiz. - 🤖Google invited attendees to explore AI in action through demos of tools like AlphaFold, Nano Banana and NotebookLM. - 🖼️ Philip Morris International challenged players to spot AI-generated images in an interactive cognition game. Thank you to our presenting sponsors—EY-Parthenon, Genspark AI, Google, HPE, NYU Langone Health, PMI, Samsung and Veeam—for helping make this year’s event a success. And a special thanks to our contributing sponsors—Claude, PMG, Publicis Sapient and TIAA—as well as supporting sponsors Atlassian Rovo, The Glasshouse, Spectrum and Enjin.

Most companies are playing it safe with AI. Few are using it in ways that drive real impact. EY-Parthenon’s Malinda Gentry shares the shift companies often miss while on her way to WSJ’s Future of Everything event.

Looking for resilient business growth? EY-Parthenon’s Rye Butman shares a simple metric most companies overlook while on his way to WSJ’s Future of Everything event.

In a fast-moving investment landscape, how do you separate hype from reality? And just as important, what’s coming next? Hear from Greg Davis, President and Chief Investment Officer at Vanguard, in the season 2 premiere of the Better Vantage by Vanguard podcast.

Is your organization ready to go all in on AI? EY-Parthenon’s Malinda Gentry reveals the milestone most companies must reach while on her way to WSJ’s Future of Everything event.

The streets of New York don’t really do sit-down interviews. So we didn’t either. Playing into an “overheard” approach, our new social video series takes business out of boardrooms to where decisions often get made—in transit. We turned a classic yellow cab into a mobile interview studio, hailing rides with EY-Parthenon’s Rye Butman and Malinda Gentry for our first releases. Each trip drove in-the-moment conversations around growth, AI and what’s next for business strategy between stoplights. And as Butman shared how the growth playback is evolving, we reimagined how social thought leadership shows up on The Wall Street Journal’s feed ahead of its flagship Future of Everything event. See where these rides took us in your social feeds now.

Is the traditional growth playbook dead? EY-Parthenon’s Rye Butman reveals what’s fueling change while on his way to WSJ’s Future of Everything event.

From West End stages to Broadway lights—inside the transatlantic partnership powering global hits.

The next era of finance could link your stocks, crypto and even prediction market positions. FalconX Co-Founder and CEO Raghu Yarlagadda shared this vision for the industry’s future at WSJ Journal House with @nyse at the World Economic Forum in Davos.