Will Welch has redefined what a men’s magazine can be. After more than a decade at GQ, he leaves behind a legacy built on cultural instinct, editorial risk and a shifting vision of masculinity.
For System Issue No. 25,
@willwelch reflects on his move from New York to Paris, and on a broader transition – from traditional media to a more fluid space between fashion, culture and brand storytelling.
In conversation with Jonathan Wingfield, he discusses the evolution of
@gq , the changing role of editors, and the new structures shaping the industry today.
Interview by
@misterwingfield
Photographs by
@ilya_lipkin
Grooming by
@dannyxglam
Read the interview in System Issue No. 25, and online now, at the link in bio.
#WillWelch #JonathanWingfield #SystemMagazine #System25
