Branding and Website Design Studio | Weronika Potepa

Welcome to WILLDA DESIGN STUDIO ⁠ We are a boutique design studio specialising in vibrant, minimal, timeless brands and beyond for ambitious beauty, wellness, and lifestyle brands. ⁠ Our Branding Services:⁠ → Brand Strategy → Brand Identity → Naming → Brand Photography → Packaging → Website Design → Website Development → E-commerce Design → Art Direction → Brand Guidelines → Iconography → Illustration We understand that investing in your brand can be intimidating. We’re here to simplify the process and help you feel completely confident in your decision.⁠ ⁠ Have questions about our services and process? We’re here to support you through it all. Drop a comment or use the contact link in our bio to inquire.

In the studio lately — Wrapped up branding for @eausnapfragrance – a fabulous New York based fragrance consultant and @colejacksonlondonhair – a London based hairstylist and colourist looking to grow her personal brand as well as her coworking salon @home_of_london Kicking off new projects with a wellness-focused athleisure brand and an interior architecture studio. As always, ongoing creative retainer with @loewenzahnorganics – but not just that, more exciting things are cooking! Meanwhile the proposals keep coming – pilates studio, skincare, and clothing brands and mental health specialists – I have the privilege to meet some of the most inspiring founders looking to grow their businesses. That being said, May is fully booked and one spot still open in June — if you’ve been sitting on it, now is the time (link in bio). We’re also building out an approachable offer for founders who want ongoing creative support, not just a one-off project. And growing the team to match demand. Busy in the best way! . . . #brandingstudio #behindthescenes #instudio #brandidentity #brandstrategy brand design studio, brand identity, creative retainer, brand strategy, ongoing brand support, design studio behind the scenes, branding for founders, beauty branding, wellness branding, Berlin design studio

Scroll through any mom and baby brand’s Instagram right now. What do you see? Dusty rose. Round fonts. Softness. Copy that soothes rather than respects. An aesthetic designed for a version of motherhood that never existed. The palette of gentle overwhelm. The language of grateful exhaustion. Meanwhile the modern mother is running a business, making complex purchasing decisions, demanding ingredient transparency, and has no patience for being talked down to. She’s sophisticated, discerning, and she can see straight through the condescension of brands that are still designing for a stock photo of her rather than the actual her. We’re in the early stages of a new project in this space. We found the thread. Now we follow it. If you’re building a brand in the parenting or motherhood space and something about the visual language available to you has always felt off — that’s worth a conversation. Link in bio or [email protected] . . . #motherhoodbranding #maternalwellness #momandbabybranding #branddesign #beautybranding motherhood branding, maternal wellness brand, mom and baby brand design, modern motherhood, baby brand aesthetics, brand identity, beauty branding, wellness branding, founder brand, category design

Most of the anxiety around starting a branding project comes from not knowing what to expect. The decisions that feel large. The feedback that’s hard to give. The fear that the final result won’t feel like you. We’ve built our process around that. A client portal keeps everything in one place so you always know where things stand. Strategy deep dive that comes before design — always. And when the design work begins, every decision is presented with full rationale so you can follow the thinking rather than just react to visuals. Feedback happens in structured rounds, working together towards a joint goal of getting your brandon website just right. You leave with brand guidelines detailed enough to brief any supplier or internal hire easily. And for founders who want a creative partner beyond the project, we stay close to support your growth. If you’ve been thinking about your brand — a launch, a rebrand, or a website that actually works — a discovery call is a good place to start. Free, no commitment, and useful regardless of what you decide. Click the link in bio to inquire . . . #brandingstudio #brandprocess #brandidentity #founderadvice behindthescenes brand design process, working with a designer, brand studio experience, client onboarding, brand identity, founder brand, beauty branding, wellness brand

UPDATE: May is booked out. 1 more June spot. If you’ve been sitting with a brand idea, or a rebrand that keeps getting pushed to the back of the list and you’re thinking about a summer or Q3 launch — now is a good time to start the conversation. Find the link to inquire in our bio @willda.design or e-mail at [email protected] to book a free discovery call with our founder . . . #nowbooking #brandingstudio #brandidentity #beautybranding #wellnessbranding now booking, brand design studio, brand identity, beauty branding, wellness branding, brand strategy, boutique design studio, founder brand, brand designer, Q2 2026

A half-hearted rebrand doesn’t buy you time. It creates a new problem. This is such a common thing we hear on discovery calls: “I just need a refresh for now, I’ll do a proper rebrand later anyway.” And we fully understand why. A full rebrand feels like a big commitment. A refresh feels more manageable. But a refresh that doesn’t fix the root problem leaves you with a brand that’s neither the old thing nor the new thing. Which signals indecision to your market. And means you’ll be back here again in 12-24 months having spent twice as much. A refresh is the right answer when your positioning is solid and your visual system just needs updating. When the strategy is wrong, no amount of new typography fixes it. Not sure which one you need? That’s exactly what the discovery call is for. Link in bio. . . . #rebrand #brandrefresh #brandstrategy #rebranding #beautybranding rebrand vs refresh, brand refresh, when to rebrand, rebranding strategy, brand identity, beauty brand rebrand, brand investment, brand positioning, founder brand, brand clarity

How do you position a maternal wellness spa in a market that’s either very clinical or very generic? Medical on one side. Pastel and vague on the other. Neither of them felt like for the woman who will be walking through the door. The strategy led us to a gap nobody had claimed yet — a space that treated pregnancy and early motherhood as the complex, powerful experience it actually is and frames all communication around making that experience as frictionless as possible. Sophisticated to feel worth it. Warm to feel safe. The guilt-free self-care positioning became the thread that held everything together: the visual language, the copy, the way the brand spoke to its audience without talking down to them. Informative and clear without sounding impersonal. Read the full case study at the link in bio. . . . #brandcasestudy #wellnessbranding #maternalwellness #brandstrategy #brandidentity maternal wellness branding, wellness brand case study, brand positioning, brand strategy, brand identity design, spa branding, founder brand, brand that converts, strategic branding, brand launch

Before colour, typography, or a single design asset — we find the thread. This is what it looks like when strategy comes first. The spa isn’t open yet, but the waitlist is growing, treatments are being prebooked, and gift cards are selling. See the full case study on our website. . . . #brandstrategy #brandingstudio #maternalwellness #behindthescenes #brandprocess brand strategy document, brand positioning, wellness brand, maternal wellness branding, brand design process, strategic brand foundation, brand design studio, brand identity, brand direction, founder brand

Jakie błędy w myśleniu o biznesie i sprzedaży siedzą Ci w głowie? 🧠 Weronika, założycielka studia brandingowego, podzieliła się z nami swoją historią o zmianie podejścia. Jak sama mówi: czasem różne przekonania to tylko strach z dobrym PR-em. Jeśli chcesz poczuć różnicę w swoim procesie ofertowania (i nie tylko), wpadaj do pierwszej edycji kursu „Money for Creatives”. Sprawdź, jak wspólnie możemy wykorzystać Twój potencjał. _____ 𝗞𝘂𝗿𝘀 𝗠𝗼𝗻𝗲𝘆 𝗳𝗼𝗿 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 𝘁𝗼: 💻 3 osobne pakiety dopasowane do typu działalności 📂 dostęp do szablonów, scenariuszy rozmów i spisu narzędzi 🧠 konkretne, praktyczne wskazówki, które pomogą Ci w biznesie 🛠️ działania na konkretach i przykłady z branży kreatywnej – nie tylko design! 🤝 dostęp do autora i innych kursantów i kursantek w zamkniętej społeczności 🚨 oficjalna sprzedaż #1 edycji trwa do środy, 22 kwietnia, 21:00

These aren’t rhetorical questions. They’re the kinds of questions we ask every founder we work with before we even design a single thing. Because these answers shape everything — positioning, visual language, the decisions that make a brand feel inevitable rather than arbitrary. If you can’t answer them clearly, your brand can’t answer them either. Save this and answer each question honestly. It’ll tell you a lot about where your brand is right now. . . . #brandaudit #brandstrategy #beautyfounder #wellnessbranding #brandpositioning brand audit, brand positioning, beauty founder, wellness brand strategy, brand performance, brand identity, brand that converts, founder brand, brand clarity, brand consistency

Which one are you? Drop it in the comments. . . . #brandingstudio #founderlife #clienttypes #branddesign #behindthescenes brand design studio, working with a designer, founder brand, brand identity, brand process, design client, beauty branding, wellness branding, studio life, brand strategy

When Inge came to us with Frey Skin, she had a vision that was so clear in her head but challenging to translate into visuals. Science-forward but warm. Minimal but not clinical. Elevated but still accessible. We followed with our signature process built to surface what was already true about the brand — starting with strategic work, moving through visual identity, and then into everything that comes after: label compliance, test prints, dielines, and connecting Inge with a recycled materials manufacturer who could actually deliver what the brand called for. The brief doesn’t end at handover. It ends when the founder can move forward confidently without us. Inge’s words are in the slides. If you’re building something from scratch and want a studio that stays steady through every part of the process — link in bio. . . . #clientlove #branddesign #skincarebranding #foundertestimonial #beautybranding skincare brand design, beauty founder, brand identity testimonial, client results, brand design studio, packaging design, first product launch, beauty startup, founder support, branding process