From kitchen tables to factory floors to our first real home in Laguna, these moments tell the quiet story of Willbo. As the journey grows, we’re reminded that we never walk this path alone. Every step, every late night, every breakthrough is shaped by the people around us — friends, family, makers, and a passionate community that believes in what we’re building.
We are still a small family business carried by a village that gives us strength, patience, and possibility. Your support fuels our imagination — it’s the reason we get to dream boldly, create honestly, and build toward something lasting and true to the lifestyle we share and the spirit of the West.
On this Small Business Saturday, we want to say thank you. We wouldn’t be here without you — we are grateful, humbled, and inspired to keep building this story together, with heart, with wonder, and with those who continue to walk with us every step of the way.
Our USA Heritage Dub Hat returns for summer.
Made in Los Angeles from a 10 OZ cotton duck canvas and finished with our signature tackle twill “W,” the collection draws from the long history of American baseball caps through a distinctly West Coast lens.
Available in two limited seasonal colors: USA Navy and USA Red.
Willbo | Lido Marina Village. Now open
Mon–Sat 10AM–7PM / Sun 10AM–6PM
A new chapter on the harbor
Four years ago, we started building something in Laguna Beach. We didn’t overthink it. We just believed in it.
What grew from that belief is a community that showed up, brought their best, and made it something far greater than we ever imagined.
Friendships
Stories
Moments that now live in the walls of that little shop on the coast.
We wouldn’t be here without them.
What makes this community so special is a generosity of spirit… an appreciation for the simple things. Individuals who are Interesting, but more importantly, interested.
We set out to build this brand a different way
Slower
More intentional
Rooted in the belief that meaningful connection
to the people, places, and pursuits that shape our way of life
is worth building carefully and worth protecting.
That hasn’t changed
As we open our doors at Lido Marina Village, we carry that same feeling into Newport Beach.
A smaller space along the harbor.
Same heart
Same soul
Built with love and care alongside familiar faces we’ve had the privilege of working with over the years. People we now consider family.
@sophiehomer / Design
MSquared / Build
@jimolarte@jackalman / Art
@bybessette / Decor
@ragmenhardgoods / Decor
@slightlychoppy / Art
Tom Adler + @archive.art / Photographs
@redwood_west@catherinepaigelowe@cochelos
We are deeply grateful for all that’s led us here
and for what lies ahead.
To everyone who has been part of this journey
thank you
We’ll see you in Laguna
and in the village.
April 2
Lido Marina Village
Newport Beach, CA
Our second clubhouse along the water
Shaped by the people, places, and pursuits of life and play under our western skies… rooted in the rhythm of the harbor
and the enduring spirit of the coast
Built by hand and by community.
Doors open tomorrow
We look forward to seeing you
Opening Night in San Francisco.
Where the game drifts beyond the wall…and lives on in McCovey Cove.
For the legends who made history here… Mays, McCovey, Bonds… and those writing the next chapter… Chappy, Willie, Webb.
SF Player Exclusive. Designed alongside @matthewchapman26
Spring 2026.
Director @nickbuska
DP @masonprendergast
Banners Up / Inaugural Vintage Triumph Event. Join us from 9 AM to noon at Willbo’s Ocean Clubhouse. Featuring food by Ahba, a pop-up with JRC Engineering Inc., Le Hangar 23 and sounds from KXFM. Vintage Triumph motorcycles on display all morning. See you there.
