Last summer we shot the promo for Harry Potter: Wizards of Baking show.
This year it's been nominated for some awards. 🥂
• Best Reality Promo
• Best Out-of-House Production
• Best 360 Reality Campaign
Kudos to @redbeecreative and all of the crew who made it possible 💪🏼
#harrypotter #behindthescenes #movies #filmmaker #filmproduction #commercial #director #filmlife #advertising #cinematography #setlife #filmmaking #videoproduction #filmmakers #production #filmmakerslife #onset #filmmakinglife #filmmakersworld #producer #productionmanager #ukfilmandtv
🎬 BTS on the Harry Potter: Wizards of Baking Promo
Platform 9 & 3/4: a gateway between the muggle and wizarding worlds.
Shot over two nights at @warnerbros studios, put together a spell binding shoot with some of Londons finest.
Agency & Prod co: @redbeecreative
Director: @caswellcogginsdirector
Producer: @zefourthwall
PM: 👋🏼
PAs: @theshep & @scoutdewynter
(Full credits on next post)
#harrypotter #behindthescenes #movies #filmmaker #filmproduction #commercial #director #filmlife #advertising #cinematography #setlife #filmmaking #videoproduction #filmmakers #production #filmmakerslife #onset #filmmakinglife #filmmakersworld #producer #productionmanager #ukfilmandtv
My first foray in to using AI on a commercial project.
As Lewis Hamilton performs to camera, a series of AI generated images play on a screen in real time behind him.
The film called 'The Choice', led by Hamilton, reflects on this pivotal moment in time: how AI has the power to make the world better for everyone, or exasperate the problems we already have.
In terms of the creative industry, its certainly a double edge sword. On the one hand, it has the power to boost production value and create things that previously would have been impossible. On the other, we run the risk of devaluing the craftmanship, collaboration and human creativity at the heart of projects like these.
I think the challenge, and the opportunity, is finding the balance.
This project struck the perfect chord: live-action shot by a multi-disciplined team and complimented by digital artwork.
As we move forward, I imagine we'll see increasingly imaginative ways to integrate AI into the creative process.
My role in production, and ours collectively as an industry, is to help make sure that human creativity and collaboration still stays at the heart of it all.
G42 x Mercedes Commercial ft Lewis Hamilton
🎬️ Director: @mikechristie.uk & AI Artist: @samfinn.studio
#movies #filmmaker #filmproduction #commercial #director #filmlife #advertising #cinematography #setlife #filmmaking #videoproduction #filmmakers #production #filmmakerslife #onset #filmmakinglife #filmmakersworld #producer #productionmanager #ukfilmandtv
