Hi 👋 I’m Heather.
Founder of @wildmediaco : a content and strategy studio.
I help brands translate what they’re doing in real life into online momentum: clear strategy, strong content, and campaigns that actually get seen. It’s not posting, it’s positioning.
I’m a strategist, storyteller, and the person with the phone at every opening, festival, launch, and late-night soirée. I either have a matcha latte or a glass of Prosecco, time of day dependent. My work lives somewhere between big-picture planning and on-site capture, helping brands grow audiences, sell tickets, and stay relevant in the attention economy we’re living in.
Outside of work I am a traveler, rescue-dog mom, and professional outfit picker. You’ll usually find me moving between city events, cottage mornings, and whatever story feels worthy of documenting next. I describe my lifestyle as backwoods and boujee. I am the opposite of nonchalant.
The clients I work with are as varied as my own interests, but they all have one thing in common: they’re doing something worth showing up for. My job is to make sure the right people see it and keep coming back for more.
If you’re building something and need strategy, content, or someone to capture the moment as it’s happening… hi.
#socialmediastrategist #socialmediaservices
Our business is to support yours 👇️
Our current offerings are meant to help brands, businesses, and individuals with their varying social media needs. We have done for your solutions as well as done with you services for those still managing their own presence.
We offer:
➡️ Full Service Social Media Management (Instagram, TikTok, Facebook)
➡️ Social Media Strategy - we will create a custom strategy for your brand that serves as the blueprint for showing up on social
➡️ User Generated Content - we will create branded content for you to use on your channels
➡️ Creator/ Influencer Campaigns - strategic spend of budget to reach agreed upon goals
➡️ Custom Content Calendars - done for you planning of a months worth of content
➡️ Meta Ad Campaigns - strategic spend of budget to reach agreed upon goals
➡️ 1:1 Strategy Support Calls - hour long intensive sessions where we cover your struggles and how to reach your goals
Check out our 'kind words' highlight to see a sample of client reactions 🤍
#socialmediamanager #socialmediamanagement #contentcreator #contentcreators #publicrelations #digitalagency #contentmarketing #brandstrategy #creativeentrepeneur #instagramstrategy #creativemarketing #torontobusiness #torontobusinesses
releasing soon as a special edition poem book 🫡
lol jk, but the screenshot collection always has us feeling grateful.
The services these happy clients utilized include:
➡️ Full Service Social Media Management (Instagram, TikTok, Facebook)
➡️ Social Media Strategy - we will create a custom strategy for your brand that serves as the blueprint for showing up on social
➡️ User Generated Content - we will create branded content for you to use on your channels
➡️ Creator/ Influencer Campaigns - strategic spend of budget to reach agreed upon goals
➡️ Custom Content Calendars - done for you planning of a months worth of content
➡️ Meta Ad Campaigns - strategic spend of budget to reach agreed upon goals
➡️ 1:1 Strategy Support Calls - hour long intensive sessions where we cover your struggles and how to reach your goals
#socialmediamanager #socialmediamanagement #contentcreator #contentcreators #publicrelations #digitalagency #contentmarketing #brandstrategy #creativeentrepeneur #instagramstrategy #creativemarketing #torontobusiness #torontobusinesses
There have been quite a few changes on Instagram lately, so we’re breaking down what’s relevant.
TOP importance is the changes to Insights, which now clearly show metrics in order of ‘what impacts views’, with skip rate making the top of the list. No more myths or secrets, it’s blatantly out in the open, from Instagram directly.
Have you noticed any of these? Finding them helpful? Useless?
Maybe one day we will get drafts across devices, but that’s probably just wishful thinking.
#socialmediamarketingagency #instagramstrategy #contentcreators
The parallels between this scene, the fashion industry, and social media are hard to ignore.
So much of what we consume on social can feel random if you’re not looking at it through the right lens.
The truth is, It’s anything but. The most effective content is original but also, it understands what’s working, how to break through the noise, and how to meet people where they already are.
Everything. From the way someone applies their makeup while telling a story, to the pacing, the hook, the format, is all shaped by patterns that have already been tested upstream.
You’re not outside of it, you’re downstream of it. 💅🏻
#socialmediamarketing #devilwearsprada #cerulean
Call fifteen year old Heather and let her know, she’d think it’s pretty cool.
We 💖 a full circle moment.
#socialmediastrategist #smilecookie #fullcirclemoment
Think of it like this: real moments connecting with real people = *social* media.
AI can be a helpful tool and it’s presence in day to day life isn’t going anywhere. However, it’s made this even more imperative: organic content needs to look and feel real. Organic. In the moment. Unmanipulated.
That’s what we’re always pushing for and creating with our clients. Whether it’s organic social media or ads: real wins over and over and over again.
Count us pro human connection.
#AIcontent #socialmediamarketingagency
We come prepared, but we don’t control the moment. The best festival content is real time, which means it’s unplanned and impossible to replicate.
And that’s exactly what Nashville Takeover is selling: discovery, energy, and the feeling of Nashville coming to you. You don’t plan it, you experience it.
Event content capture, creation, and live coverage creates a window for your current and prospective audiences to experience and partake in what you’re offering.
#eventcontentcreator #eventcontent #contentmarketer
One of the ways we often work with organizations is through focused, strategic social media campaigns, as opposed to year-round management.
For seasonal events, what matters most is building momentum around the moment itself.
That was the approach behind our work on Union Summer at Union Station.
Instead of treating social as ongoing maintenance, we built a strategic campaign arc leading up to and throughout the festival, generating sustained excitement across the summer series.
Through daily real-time, hyper organic content highlighting vendors, performers, food, and atmosphere, social media became a window into the experience itself but more importantly communicated with core audiences AND conveyed vibe. It passed the vibe check, it made you want to be there.
The results:
✨ 4.2M+ views
✨ 8,881 new followers
✨ 170K+ interactions
✨ 10,967 clicks to programming pages
Sometimes our work is not about year-round consistency but creating impact and building excitement around a key event.
We are shortly starting strategy for Union Summer 2026, stay tuned 👀
#socialmediamarketingagency #instagramstrategy #eventmarketing
This is why social listening is SO important. Some of the biggest marketing moments for brands in the last couple of years were not created by the brand but JOINED by the brand. Because they’re listening effectively.
These campaigns are low lift AND cost (for the size and scale of these brands), especially compared to the insane amount of impressions they garner.
What do they earn? Unheard of exposure but also social currency. They’re on the inside. They’re cool. They’re IN. and that’s everything.
Have you seen this Petsmart saga?!
#contentmarketing #brandstrategy
3 mindset shifts you need to succeed on Instagram in 2026:
Instagram has changed a lot over the past few years, and I see so many creators and brands getting frustrated trying to play by rules that don’t exist anymore.
Here are a few shifts that will help:
👉 Followers matter less than they used to.
The real metrics that matter now are reach, views, and retention. Break up with vanity metrics.
👉 Your follower count is not a limit to your reach.
Content regularly reaches far beyond your audience now.
👉 Instagram recently changed how views are counted.
Numbers may appear lower, but they’re actually more accurate reflections of real viewership.
👉 Real, person-to-person content is taking off.
Anything that signals “this is a real person” performs better than overly polished content.
The brands and creators winning right now are the ones who adapt to how people actually consume content today.
#socialmediamarketingagency #instagramstrategy #contentcreators
One thing I’ve noticed over the years building Wild Media Co.:
So many of the people who have opened doors for me, collaborated with me, and created incredible work alongside me are women.
Women leading organizations.
Women building thoughtful brands.
Women championing each other’s ideas.
I’m incredibly grateful to be surrounded by so many brilliant female founders, artists, and leaders. I'm proud that so many of the organizations we work with are female-led.
And there are many more where this came from. ✨
#InternationalWomensDay #WomenInBusiness #WomenSupportingWomen
