In case you missed it…
We just introduced our Titanium T30 cranks—and yeah, we’re pretty excited about them.
Light, strong, and built the way you’d expect from White Industries.
Go take a look.
Link in Bio.
#WhiteIndustries #TitaniumCranks #BikeBuild #MadeInUSA #BuiltToLast #CyclingLife
A small team, a lot of coffee, and plenty of tiny details getting the attention they deserve.
Parts getting made, checked, checked again, and sent out into the world to be ridden as intended.
Built in Petaluma. Built to last.
The B.A.L.L.(er).
The Bay Area Love Letter.
A custom build rooted in place, people, and purpose—bringing together Bay Area makers, timeless components, and one very special piece: a set of White Industries ENO cranks still going strong after more than a decade.
Not just a bike. A story on two wheels.
Read all about the bike. Link in bio.
#WhiteIndustries #BikeBuild #CustomBike #BuiltToLast #RideSlowTakePhotos
Your hubs, your way.
Pick your color. Choose your hole count. Dial in your driver.
We build it to order—just for you.
No guesswork. No settling. Just the exact hub your build calls for, made with care by White Industries.
Built when you need it. Built to last.
#WhiteIndustries #MadeToOrder #CustomBuild #HubLife #BikeBuild #MadeInUSA #BuiltToLast
From raw material to finished crank.
Machining precision cranks is a process of small details—tight tolerances, clean cuts, and a lot of attention along the way. It’s not fast, and it’s not automated end-to-end. It’s done right.
#WhiteIndustries #MachineShop #MadeInUSA #Manufacturing #BuiltToLast #PrecisionBicycleComponents
From pant holders to precision cranks.
Back in the ’70s, it all started with the Peggers—simple, practical, and made to keep your pants out of the chain. Fast forward to today, and White Industries has spent decades designing and manufacturing components built for the long haul.
Different products, same mindset: make it well, make it last, and keep people riding.
#WhiteIndustries #MadeInUSA #BikeHistory #CyclingLife #BuiltToLast #MachineShop
Gene doesn’t really have an “off” switch.
When he’s not riding, he’s rock climbing, backpacking, hiking, running — pretty much anything that gets him outside and moving. If it involves dirt, elevation, or fresh air, he’s in.
Cycling fits naturally into that mix. It’s not separate from the rest of his life — it’s part of a larger rhythm built around being outdoors.
When asked to describe his riding in one sentence, he keeps it honest:
“Look pro, ride slow.” Read more about @gene_torno ! Link in bio 🔗
From raw material to finished product—most of what we build happens right here in Petaluma, California. Meet Wall-E our polishing robot.
Keeping it under one roof allows us to control the details that matter: precision, quality, and long-term durability.
It’s how we’ve always done it.
#whiteindustries #precisionbicyclecomponents #builttolast
Pink or purple—what’s your pick?
A little color goes a long way when it comes to dialing in a build. Whether you prefer something bold or just a subtle pop, the right hub can bring everything together.
Curious to hear—are you going pink or purple?
TDS delivered.
Sun, mud, rain—and one of the biggest crowds we’ve ever seen lining the course. The energy was high all weekend, and the racing didn’t disappoint.
Huge congrats to White Industries athlete @marco0sborne92 for taking the win and putting down a seriously impressive ride in ever-changing conditions.
And the Spirit Award of the weekend went to Jesse AKA Enduro Bro who gets a set of White Hubs!
Can't wait till next year! Read the Blog Recap. Link in bio.
#WhiteIndustries #TDSenduro #GrassValley #precisionbicyclecomponents
High polish. Timeless finish.
The silver aluminum cranks from White Industries bring a classic look with modern precision—machined in-house and finished to a mirror-like shine.
Built to perform. Designed to stand out.
#WhiteIndustries #BikeComponents #MadeInUSA #BuiltToLast
Why titanium?
Strength. Durability. Longevity.
The T30 Titanium Cranks bring it all to your drivetrain.
#TitaniumBike #BuiltToLast #WhiteIndustries #CyclingLife
