We are excited to publicly announce the unification of every brand within the Wheel Pros portfolio under the Hoonigan brand effective immediately. This strategic move positions us as a formidable force within our industry.
Historically, Wheel Pros was not designed to be a prominently recognized name in the consumer market. By bringing all our brands together under the Hoonigan name, we open new opportunities to elevate each brand in the eyes of our consumers. The specifics of how this integration will manifest may differ for each of us, making it imperative to consider a well-thought-out strategy for each brand we manage. Together, we are Hoonigan.
As Hoonigan, the Company aims to connect with a broader audience of automotive enthusiasts, acknowledging that the industry's landscape has evolved since its inception. Hoonigan was originally the brainchild of Ken Block, a visionary and pioneer in the racing world. As Hoonigan, the Company intends to honor and build upon Block’s important legacy of leading a trailblazing community driven by a passion for motorsports and the enthusiast community. Hoonigan's new vision statement - "We provide the passion that keeps dreams in motion” – signifies a worldwide initiative to bring enhancements to a broad range of consumers, from track enthusiasts to off-road adventurers, as well as the casual commuter and everything in between.”
“We are thrilled to embark on this exciting journey as Hoonigan. This rebranding represents our commitment to not only embracing the rich heritage of automotive culture but also expanding our horizons to welcome a growing community of enthusiasts. We look forward to creating meaningful connections, supporting creativity, and pushing the boundaries of what is possible in the automotive industry."
Randy White,
CEO of Hoonigan.
@socaleric__ ‘s 1973 F100 PreRunner also known as “Vivian” is another masterpiece built by @morganclarkedesign1 ! The @kmcwheels FORGED KM444 Mesa Beadlock is just the 🍒 on top!
#kmcwheels #kmc #km444 #forged #mesa #beadlocks #prerunner
From performance on the track to bravado on the street, there has been one constant; innovation. It pushes everything we do. With decades of heritage in American motorsports across every discipline, every turn of an @americanracing wheel proves one thing: we’re never idle.
#americanracing #vf518 #forgedwheels #billetwheels #nova
Ever seen a @nissanusa Patrol sporting @blackrhinowheels ? Well, you have now courtesy of @chrisforsberg64 !
#nissan #patrol #jdm #rhd #blackrhino #wheelwednesday #offroad #forsbergracing #chrisforsberg #trend
Gymkhana SEVEN will forever be one of the most iconic videos filmed in Downtown Los Angeles. Celebrating Hoonicorn’s debut in 2014, @thehoonigans just dropped The Ken Block Gymkhana SEVEN Throwback Collection that’s only available on !
#TheHoonigans #KB43VER #DowntownLosAngeles #Gymkhana #GymkhanaSeven
@mica.dori flew all the way from the UK to hand engrave this 24” Fuel Forged wheel at @idrivethrowdown . After THREE full days of engraving at the @fueloffroad booth, this wheel is truly a work of art and now it’s up for grabs. Head over to @thehoonigans IG, look for this post and see how you can win this masterpiece!
#FuelOffroad #TheHoonigans #Forged #IdriveThrowdown
@americanracing went to @goodguysrodandcustom Heartland Nationals in Des Moines to check out the Midwest hotrod scene and it did not disappoint. A little rain couldn’t keep the diehard show goers away. 🏁
#americanracing #goodguyscarshow
