The logo on your Kappa trackies was never meant to exist.
In 1969, photographer Sergio Druetti was shooting a campaign for Beatrix Swimwear – a brand owned by the same parent company as Kappa – when his flash jammed. That error led to a series of photos of two models in silhouette, a man and a woman mirrored in pose.
Kappa founder Maurizio Vitale saw the image and pounced, plastering it across their athletic wear. This logo – which came to be known as the “Omini” emblem – stood out among the abstract icons of other sports brands, inferring both unity and the wearer’s individuality.
As the years passed, Kappa got creative: the repeating Omini logo spanned trouser legs and tracksuit arms as the company experimented with branding. Soon enough, Kappa’s Omini was covering football shirts and athletics kits, before bleeding into terrace, rave and hip-hop culture.
Today, Kappa is one of Italy’s most iconic sportswear brands – and its entire identity comes down to a camera malfunction.
*GIVEAWAY CLOSED* [Winner has been chosen and notified via DM]
💎 GIVEAWAY ALERT 💎 feels a little warm…good thing we got ice. @latifdajeweler created this custom Whatnot “W” made from real diamonds and yellow sapphires valued at $5.5k, and one of you is taking it home.
How to enter:
- Must be following @whatnot + @latifdajeweler
- Drop a “W” in the comments
- Tag 2 friends
Winner will be chosen on Monday April 27th, 2026 and notified via DM from the @whatnot account. Must be 18+ to enter. Void where prohibited. No purchase necessary. Tap the link in our bio for full giveaway terms and conditions.
How one camo conquered fashion…
Realtree started as a straight up hunting company. Forty years later, it’s the go-to camo for some of the world’s biggest clothing brands.
*GIVEAWAY CLOSED* [Winner has been chosen and notified via DM]
In honor of the Off-White Alaska release, we teamed up with @Moondust_studio_inc to create a 1 of 1 custom shoe box inspired by the OG Off-White Jordan 1’s and we’re giving it away! ❄️🧊
One lucky person will win this custom shoe box + a pair of the OG Off-White Jordan 1’s (size 12 mens US)
To enter:
Like this post
Comment ‘ALASKA’
Follow @Whatnot and @Moondust_studio_inc
Winner will be chosen on Tuesday, March 31st, 2026 and notified via DM from the @whatnot account. Must be 18+ to enter. No purchase necessary.