Introducing our latest signing, Michelle! @michelleylens 📸
Michelle is a passionate traveller and filmmaker, documenting her adventures and reflections as she navigates life between London and Hong Kong. With a love for travel, Michelle shares cinematic glimpses of her journeys, from road trips in New Zealand to exploring the Northern Lights in Norway. Through her heartfelt projects, including the “In Your Thoughts” series, Michelle encourages self-discovery and connection. As she embraces her experiences, she inspires others to find beauty in both the extraordinary and the everyday!
If you’re keen to work with Michelle, get in touch! [email protected]
@davidlarbi took to the @ted stage in Atlanta to deliver a talk on the theme of Joy and Love. In his talk, David recited a poem from his book, ‘Frequently Happy’ 🙌
Introducing our latest signing, Sean — @sugsean 📸
Sean is a fashion and lifestyle creator known for his eye for composition and ability to capture moments that feel both refined and effortless. Through thoughtful visuals and a strong sense of personal style, his content brings together fashion, culture and everyday storytelling in a way that feels authentic and visually striking. We’re excited to have him join the SHFT roster and look forward to what’s ahead. Welcome to the team, Sean. ✨
Lights out in Detroit 🏁
@rubes.us headed to the states to host the @visacashapprb 2026 livery reveal, unveiling the team’s bold new look for the season ahead 🔥
Ruby interviewed F1 driver @liamlawson30 and Red Bull Junior Team rising star @arvid.lindblad , before revealing the car for the very first time 🏎️
When two style icons meet 🔥❄️
@efe.efeturi joined @audi for an alpine adventure with their new Q5 and RS 3, set against the breathtaking landscape of Saalbach, Austria!
A night to remember 🙌
Yesterday evening was the start of @davidlarbi ’s 2 month UK tour in partnership with @waterstones 📚 David was in-conversation with the iconic children’s author, @iammichaelrosen ✍️
A sold out venue to kick start the tour - next up Bristol📍
📷: @tiffanyraab
✨ New Signing ✨
Introducing @rubes.us , the newest addition to the SHFT roster!
Ruby is a South London–based presenter and lifestyle creator, known for her warm, engaging personality and confident interview style on both the red carpet and the UK streets. She’s worked with brands such as Dazed, Racing Bulls and Schuh, and has interviewed some of the UK’s biggest talent at major events including the British Independent Film Awards 🙌
Alongside presenting, Ruby is also a casting director and regularly shares round-ups of creative opportunities to her audience. Her content is rooted in honest, candid conversations including openly sharing her journey with endometriosis and ADHD.
We’re so excited to welcome Ruby to the SHFT roster and we can’t wait to see what she gets up to next!
SHFTmas 2025 🎄
You know we love a reason to celebrate here at SHFT! A massive thank you to our amazing talent and team for another great year and an even greater party 🔥
