📸 𝐓𝐚𝐤𝐞 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐡𝐨𝐭𝐨𝐬 𝐭𝐨 𝐭𝐡𝐞 𝐍𝐞𝐱𝐭 𝐋𝐞𝐯𝐞𝐥
Adin Walls, social media creator, shares simple tips to make your photos shine:
𝘗𝘰𝘳𝘵𝘳𝘢𝘪𝘵 𝘮𝘰𝘥𝘦 for blurred backgrounds
𝘚𝘩𝘰𝘰𝘵 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘰𝘣𝘫𝘦𝘤𝘵𝘴 for depth
𝘜𝘴𝘦 𝘨𝘰𝘰𝘥 𝘭𝘪𝘨𝘩𝘵𝘪𝘯𝘨 with a touch of backlight
𝘍𝘰𝘭𝘭𝘰𝘸 𝘵𝘩𝘦 𝘳𝘶𝘭𝘦 𝘰𝘧 𝘵𝘩𝘪𝘳𝘥𝘴 for perfect composition
Small tweaks. Big impact. Start creating photos your business deserves!
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💡 𝗪𝐡𝐲 𝐁𝐫𝐚𝐧𝐝𝐬 𝐒𝐞𝐧𝐝 𝐅𝐫𝐞𝐞 𝐒𝐭𝐮𝐟𝐟
Adin explains why companies send products for free. Often, brands, especially from overseas, realise it’s cheaper and more effective to have a creator showcase their product than spend on expensive marketing campaigns.
On his YouTube channel of 30,000+ subscribers, Adin reviews tech and retro gaming devices, showing how even smaller creators can generate real influence. He advises local businesses to consider working with YouTubers to reach a wider audience and boost sales, sometimes even more efficiently than traditional ads.
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𝐀𝐝𝐢𝐧 𝗪𝐚𝐥𝐥𝐬 𝐨𝐧 𝐡𝐢𝐬 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐫𝐞𝐚𝐭𝐢𝐨𝐧 𝐫𝐞𝐠𝐫𝐞𝐭.
Nine years ago, he posted a music video.
Then he stopped.
If he had uploaded just once a month since then, he’d have built a serious channel by now.
𝘛𝘩𝘦 𝘭𝘦𝘴𝘴𝘰𝘯?
Time moves fast.
Quality improves.
Success compounds.
Make.
Learn.
Repeat.
𝘔𝘰𝘴𝘵 𝘤𝘳𝘦𝘢𝘵𝘰𝘳𝘴 𝘥𝘰𝘯’𝘵 𝘧𝘢𝘪𝘭 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘵𝘩𝘦𝘺’𝘳𝘦 𝘣𝘢𝘥, 𝘵𝘩𝘦𝘺 𝘧𝘢𝘪𝘭 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘵𝘩𝘦𝘺 𝘴𝘵𝘰𝘱.
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𝐂𝐚𝐧 𝐲𝐨𝐮 𝐭𝐫𝐮𝐬𝐭 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬?
Adin Walls, content creator based in the Garden Route, says: 𝘺𝘦𝘴… 𝘣𝘶𝘵 𝘯𝘰𝘵 𝘢𝘭𝘭 𝘰𝘧 𝘵𝘩𝘦𝘮.
Influencers get a bad name because of the “arms-in-the-air, drone shot, bikini travel” posts. They promise exposure. They deliver pretty pictures. And brands are left wondering where the ROI went.
But here’s the twist, the data shows some influencer campaigns do work. Some drive serious results.
So what should brands look for?
✔️ 𝘞𝘩𝘰 𝘢𝘳𝘦 𝘵𝘩𝘦𝘺 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 — 𝘢𝘯𝘥 𝘥𝘪𝘥 𝘪𝘵 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘮𝘰𝘷𝘦 𝘵𝘩𝘦 𝘯𝘦𝘦𝘥𝘭𝘦?
✔️ 𝘐𝘴 𝘵𝘩𝘦𝘪𝘳 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦 𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘵, 𝘰𝘳 𝘥𝘪𝘥 𝘰𝘯𝘦 𝘱𝘰𝘴𝘵 𝘫𝘶𝘴𝘵 𝘨𝘦𝘵 𝘣𝘰𝘰𝘴𝘵𝘦𝘥?
✔️ 𝘐𝘧 𝘵𝘩𝘦𝘺’𝘳𝘦 𝘤𝘩𝘢𝘳𝘨𝘪𝘯𝘨 𝘱𝘳𝘦𝘮𝘪𝘶𝘮 𝘳𝘢𝘵𝘦𝘴, 𝘢𝘳𝘦 𝘵𝘩𝘦𝘺 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘪𝘯𝘨 𝘮𝘦𝘢𝘴𝘶𝘳𝘢𝘣𝘭𝘦 𝘳𝘦𝘵𝘶𝘳𝘯𝘴?
Marketing isn’t about vibes. It’s about value.
That said, not every collaboration needs a massive budget. If the exchange is clear, content for a stay, for example, and expectations are aligned, it can be a win-win.
Bottom line?
𝐍𝐨𝐭 𝐚𝐥𝐥 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬 𝐚𝐫𝐞 𝐜𝐫𝐞𝐚𝐭𝐞𝐝 𝐞𝐪𝐮𝐚𝐥.
𝘛𝘩𝘦 𝘳𝘦𝘢𝘭 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯 isn’t “Can I trust influencers?”
It’s “𝘞𝘩𝘢𝘵 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 𝘥𝘰𝘦𝘴 𝘮𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘯𝘦𝘦𝘥?”
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🎵 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐌𝐮𝐬𝐢𝐜 𝐂𝐡𝐚𝐧𝐧𝐞𝐥: 𝐋𝐞𝐬𝐬𝐨𝐧𝐬 𝐒𝐨 𝐅𝐚𝐫 🎵
Adin's been experimenting across Facebook, Instagram, TikTok, and YouTube to see what works for his music channel.
Here's what he found...
𝘍𝘢𝘤𝘦𝘣𝘰𝘰𝘬: Great for reaching older audiences. Personal connections helped early growth.
𝘐𝘯𝘴𝘵𝘢𝘨𝘳𝘢𝘮: Best for engagement and connecting with real fans.
𝘛𝘪𝘬𝘛𝘰𝘬: Slow start, but patience pays off—good for awareness and local reach.
𝘠𝘰𝘶𝘛𝘶𝘣𝘦: Slow and steady growth, but strong long-term potential for monetization and partnerships.
💡 Takeaway: Find your voice, define your message, and post consistently, each platform plays a different role in building an audience.
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𝐒𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐠𝐫𝐨𝐰𝐭𝐡 🎧
Instead of chasing virality, Adin looks at the outliers.
After consistently posting and testing content, he noticed something important:
The posts that perform aren’t random, they reveal patterns.
Some connect because they’re human.
Some because they’re timely.
Some because they’re simply strong pieces of content.
The takeaway isn’t “post more"... it’s pay attention to what resonates and why.
Every account grows in the direction of its most successful content.
If you build around trends, you’ll attract trend-driven followers.
If you build around substance, you’ll attract people who value that substance.
𝘎𝘳𝘰𝘸𝘵𝘩 𝘪𝘴𝘯’𝘵 𝘢𝘤𝘤𝘪𝘥𝘦𝘯𝘵𝘢𝘭; 𝘪𝘵’𝘴 𝘥𝘪𝘳𝘦𝘤𝘵𝘪𝘰𝘯𝘢𝘭.
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𝐓𝐚𝐥𝐤𝐢𝐧𝐠 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐆𝐫𝐨𝐰𝐭𝐡 𝐰𝐢𝐭𝐡 𝐀𝐝𝐢𝐧 𝗪𝐚𝐥𝐥𝐬 📺
𝘠𝘰𝘶𝘛𝘶𝘣𝘦 𝘪𝘴𝘯’𝘵 𝘢 𝘲𝘶𝘪𝘤𝘬 𝘸𝘪𝘯, 𝘪𝘵’𝘴 𝘢 𝘭𝘰𝘯𝘨 𝘨𝘢𝘮𝘦.
Adin spends most of his time creating Facebook and Instagram content for local businesses, but he also runs his own YouTube channels, including one with 30,000+ subscribers and a newer music channel he’s only recently started taking seriously.
Here’s the thing:
YouTube works best when you stop trying to grow it one way.
There are two paths:
➡️ Long-form videos
➡️ Shorts
𝘓𝘰𝘯𝘨-𝘧𝘰𝘳𝘮 𝘣𝘶𝘪𝘭𝘥𝘴 𝘵𝘳𝘶𝘴𝘵.
It’s slower, but the audience is engaged and sticks around.
𝘚𝘩𝘰𝘳𝘵𝘴 𝘣𝘶𝘪𝘭𝘥 𝘮𝘰𝘮𝘦𝘯𝘵𝘶𝘮.
More views. More subscribers. Faster visibility.
Different audiences.
Different strengths.
Same channel.
𝘛𝘩𝘦 𝘮𝘪𝘴𝘵𝘢𝘬𝘦? 𝘊𝘩𝘰𝘰𝘴𝘪𝘯𝘨 𝘰𝘯𝘦.
The strategy that works:
Do both.
Slow growth and reach — that’s how YouTube actually grows ✨
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Everyone wants to know:
“𝗪𝐡𝐢𝐜𝐡 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐬𝐡𝐨𝐮𝐥𝐝 𝐦𝐲 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐛𝐞 𝐨𝐧?”
If you run an ice cream shop on a busy street?
People nearby need to see you.
That’s where TikTok shines, location discovery is doing the heavy lifting.
Instagram helps reinforce it.
Facebook might still matter… depending on who’s actually walking past your door.
And YouTube?
That’s not a platform, it’s a commitment.
Great for authority, podcasts, or expert positioning.
Not great if you’re short on time and patience.
There’s no winning platform.
Only the right one for your audience.
𝘘𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘴? 𝘖𝘱𝘪𝘯𝘪𝘰𝘯𝘴?
𝘛𝘩𝘦 𝘤𝘰𝘮𝘮𝘦𝘯𝘵𝘴 𝘢𝘳𝘦 𝘰𝘱𝘦𝘯.
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“𝐇𝐨𝐰 𝐦𝐮𝐜𝐡 𝐬𝐡𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐬𝐩𝐞𝐧𝐝 𝐨𝐧 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 & 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐚𝐝𝐬?”
𝘚𝘩𝘰𝘳𝘵 𝘢𝘯𝘴𝘸𝘦𝘳: 𝘩𝘰𝘸 𝘮𝘢𝘯𝘺 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘥𝘰 𝘺𝘰𝘶 𝘸𝘢𝘯𝘵? 😌
There’s no magic cap. No secret formula.
The more you spend, the more people you reach. Wild concept.
Yes, if you’re in a small town, there is a point where you’ll saturate the market, but for most businesses, consistency beats caution.
Running simple “this is who we are and what we do” content repeatedly builds recognition. And recognition builds trust.
If people start noticing you more often, that’s not a problem, that’s the point.
𝘛𝘩𝘦 𝘳𝘦𝘢𝘭 𝘵𝘢𝘬𝘦𝘢𝘸𝘢𝘺?
Stop waiting for perfect.
Set a budget.
Spend something.
Facebook. Instagram. Wherever your customers actually are.
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“𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐢𝐬 𝐝𝐞𝐚𝐝.”
Sure... Just like it was 10 years ago. 🙃
Adin Walls, talks about the myth that just won’t die.
𝘍𝘢𝘤𝘦𝘣𝘰𝘰𝘬 𝘪𝘴𝘯’𝘵 𝘥𝘦𝘢𝘥... 𝘪𝘵’𝘴 𝘫𝘶𝘴𝘵 𝘯𝘰𝘵 𝘤𝘰𝘰𝘭 𝘵𝘰 𝘢𝘥𝘮𝘪𝘵 𝘺𝘰𝘶 𝘴𝘵𝘪𝘭𝘭 𝘶𝘴𝘦 𝘪𝘵.
Instagram has Reels.
Facebook has buyers.
Different platforms. Different audiences. Same internet.
If you’re taking marketing advice from a 16-year-old, you may end up advertising to people who don’t have a credit card yet.
The real question isn’t where should I post?
It’s who am I trying to reach?
Sometimes it’s Instagram.
Sometimes it’s Facebook.
Sometimes it’s YouTube.
Trends fade.
Targeting pays.
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🍳 𝐈𝐧𝐜𝐥𝐮𝐝𝐞 𝐔𝐬 𝐢𝐧 𝐘𝐨𝐮𝐫 𝐌𝐨𝐫𝐧𝐢𝐧𝐠 𝐑𝐢𝐭𝐮𝐚𝐥 ☕️✨
At The Deacon House, breakfast isn’t rushed or routine — it’s plated with care, brewed to perfection, and served with the gentle hum of conversation and sunlight catching the rim of your cup.
Think velvety poached eggs, toasted sourdough that cracks when you bite in, and flavours that turn a simple meal into something worth lingering over.
𝘉𝘦𝘤𝘢𝘶𝘴𝘦 𝘩𝘦𝘳𝘦, 𝘣𝘳𝘦𝘢𝘬𝘧𝘢𝘴𝘵 𝘪𝘴𝘯’𝘵 𝘫𝘶𝘴𝘵 𝘵𝘩𝘦 𝘧𝘪𝘳𝘴𝘵 𝘮𝘦𝘢𝘭 𝘰𝘧 𝘵𝘩𝘦 𝘥𝘢𝘺 — 𝘪𝘵’𝘴 𝘵𝘩𝘦 𝘣𝘦𝘴𝘵 𝘰𝘯𝘦.
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“𝐂𝐚𝐧 𝐈 𝐡𝐚𝐯𝐞 𝐦𝐲 𝐮𝐬𝐮𝐚𝐥, 𝐩𝐥𝐞𝐚𝐬𝐞?”
Barista: Nods confidently. 𝘏𝘢𝘴 𝘯𝘰 𝘪𝘥𝘦𝘢 𝘸𝘩𝘢𝘵 𝘺𝘰𝘶𝘳 𝘶𝘴𝘶𝘢𝘭 𝘪𝘴. 😅☕
We’ll pretend we remember… if you pretend you always get the same thing. Deal? 😄
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