wowowoww a real life physical store in soho. a new home for our peachy women to leave feeling shiny and special. there is nothing I love more than hearing that we make you feel hot and sexy, that our pieces fit the curve of your hips just right and no other brand does, that every interaction with us has felt wrapped in kindness <3 thank you thank you thank you thank you
this decision is against the tide & against advice but i couldn’t be more sure and more proud of our team :)
it can feel hard to contextualise the journey of peachy but what I know to be true is so much hard work, joy and love has been thread through the company for the last 6 years & this, this feels tangible.
i dream of many more peachy homes around the world but for now i’m deeply grateful <3 deeply joyful <3 lesgoooooooo
designed by @katmilne a true talent & ty @nellieeden for being by my side & always making the right call <3 portraits by sexiest @zeeeeeea store photographer @genevievelutkin x
Our founder Isabella taking us bts with @f5ve_official <3
Spring ‘26 Drop 2 early access is live! Email subscribers, find the password waiting for you in your inbox.
Don’t miss out on your spring favourites, you still have time join our newsletter and shop before general access.
General access launches tomorrow, Friday 27th February, 11am in store & 1pm GMT online.
