You didn’t think we were finished, did you?
Together with @shopwithgoogle , we worked with @ashleygraham and @ciaramiller___ to show how AI-powered shopping is helpful, personal, and lets you stay one step ahead.
The social-first content brings Google’s AI Mode in Search, virtual try on technology, and agentic local calling features into real moments inspired by The Devil Wears Prada 2: discovering the look, seeing it on yourself virtually, and locking it in before anyone else can. So you can be the best dressed person in the theater.
CREDITS:
CLIENT: @shopwithgoogle
CREATIVE: @weareshadow
CASTING: @weareshadow
PRODUCTION: @capturethisnyc
DIRECTOR: @allieyonick
We partnered with @shopwithgoogle to invite premiere guests into a modern-day RUNWAY closet where they could virtually try on iconic looks using Google’s Try On tool, which lets you see yourself wearing any outfit in real-time. Because what’s more Devil Wears Prada than instantly stepping into high fashion?
So we girded our loins and brought the legendary RUNWAY closet to life at NYC’s Lincoln Center for “The Devil Wears Prada 2” world premiere.
Guests checked in, stepped into the closet, and virtually tried on looks inspired by different moments in the film (the office, Milan Fashion Week, and the gala) using Google’s Try On tool, which lets you see yourself wearing any outfit in real-time.
We recreated Miranda’s desk for a photo opp, lined the hallway with RUNWAY covers, and added a literal rotating rack full of looks, all brought to life by brand ambassadors serving full RUNWAY energy and guiding guests through the space in character.
And because the devil is in the details, we tracked down some of the iconic looks from the original (helloooo Andy’s Galliano dress) and even sourced the exact wallpaper from the new film for our closet.
It was groundbreaking…like actually, thanks to a little movie magic, a lot of Google innovation, and SHADOW behind the scenes helping make it all happen.
CREDITS:
Photo Credits: @steckstudios & @tylerjoe
Fabrication Credits: @chemistrycreative
Tech Partner: | @monkstechservices_
Stylist: | @shab_diece
Fashion Library | @albrightfashionlibrary
Staffing | @staffedinc & @castpartner
It’s always spritz o’clock when you’re #euromaxxing with @eosproducts 🕔🍹
@eosproducts just dropped its limited-edition #eosflavorlab Spritz Collection, inspired by iconic Italian cocktails and indulgent desserts. Each flavor in the new collection is a one-way ticket to a new destination, from a sunlit terrace in Florence to a gelato counter in Rome. To toast the launch, our beauty and experiential teams created a full sensory moment that transported guests to an Italian getaway. No passport required, just good taste.
We curated a La Dolce Vita–inspired, hands-on cocktail workshop at @palmanyc where editors mixed (literally), mingled, made custom charm bracelets, shopped eos’ Amalfi Coast–inspired market (featuring gifts from @aerie & @eyebuydirect 😉) and learned the art of the perfect pour from a pro mixologist while trying the new collection.
So…who’s ready for another round?
