Robotproof

The work starts long before the build - it starts with understanding the people you’re designing for. You can’t shortcut audience understanding, and you can’t retrofit cultural relevance. The best experiences come from knowing what people care about, where they spend their time, what they love, and what they’ll never tolerate. When you start there, the creative becomes sharper, the strategy becomes clearer, and the experience becomes something people feel internally - the same way fans feel a franchise they’ve loved for years.

Two days at @liverpoolfc stadium, bringing @Haieruk innovation to life - future‑ready products, premium builds and a whole lot of energy, exactly the kind of work Robotproof is built for. Connected‑home spaces for Haier, Hoover and Candy. New TV zones. Immersive AI booths. And yes… Robbie Fowler topped the leaderboard. End‑to‑end craft, made in the details. @liverpoolfc #HaierChangingTheGame #OneVision2026 #HomeInnovation #Partnerships #Haier #LiverpoolFC #experiential #MadeInTheDetails

Introducing the all‑new Deepal S05 to UK media meant creating more than a drive - it meant building an experience. House of Changan brought 40+ journalists to the Cotswolds for scenic routes, runway handling sessions, and deep‑dive design moments. Storytelling led the way: fireside chats, s’mores, and luxury details that made space for real conversations. Fun should be easy - and this launch proved it! @changaneurope #DeepalS05 #HouseOfChangan #RobotproofExperiences #CarLaunch #Cotswolds #AutomotiveLife #PressEvent #LuxuryExperience #FunShouldBeEasy

We started this one the only way that makes sense: by stepping into the shoes ourselves. Real runners. Real weather. Real needs For the @Nike Vomero 18 GTX, powered by @GORETEXBrand Invisible Fit, we brought Run Through It to life with an immersive activation designed to prove one thing — staying dry and comfortable isn’t a bonus, it’s a baseline. From water-feature demos to city runs in Boston and St. Paul, 100+ runners put the shoe to the test… and came out dry, energised, and fully convinced. #RunThroughIt #NikeRunning #GORETEX #RunnerLife #BrandExperience

One of the biggest myths in experiential is that scale automatically equals impact. It doesn’t - not if the work misses the cultural truth on the ground. As our Global CEO, @TomIronside , said in a recent interview: “We have seen too many global campaigns falter by prioritising broad reach over local cultural resonance, or by making global assumptions without local insights, diluting impact. Robotproof addresses this head-on with deep market research, on-the-ground teams and insights, ensuring experiences are felt authentically in every locale. Relevance trumps reach and the flash in the pan stats.” This is something we see again and again in experiential. Scale is important, but not at the expense of cultural truth. When global ideas are pushed into local markets without real insight, the work loses the very thing that makes it meaningful. Our approach is simple: start with the people who will actually experience it. That means local research, local teams, and local nuance baked into the work from day one. It’s how you build experiences that feel right in London, Lagos, Los Angeles or Lima - not just “rolled out”. Relevance beats reach every time. And when you get the local piece right, the global impact follows naturally. #CulturalResonance #LocalInsights #GlobalToLocal #ExperientialMarketing #BrandExperience #CommunityConnection #MarketInsights #ExperienceDesign #RelevanceOverReach

Our Global CEO, @TomIronside , said in an interview recently: “To be Robotproof is to be human‑first. To obsess over the details. To build real experiences amplified by tech, not replaced by it.” While AI fatigue grows, we’re doubling down on tactile, authentic moments that hit differently and stay with you long after you leave. Emotion. Craft. Connection. That’s what makes an experience unforgettable. #Robotproof #ExperientialDesign #HumanFirst #CraftMatters #ExperienceDesign #AuthenticExperiences #Innovation #DetailsMatter #robotproof

We were proud to support @haieruk at @KBB_birmingham - a stand built with intention, elegance and real‑world craft. Across 1st–4th March, visitors explored the full Haier ecosystem, with chef and brand ambassador @Nishakatona cooking live on 2nd March. (We may have been in the queue… purely for research.) It’s the kind of work we love bringing to life. Here’s a look at the experience in full flow. #KBB2026 #Haier #ExperienceDesign #BrandExperience #SmartLiving #Robotproof #experiential #liverpoolfc

What even is work right now, and where do we want it to go next? That was the heartbeat of Google Xi Days 2026, a two‑day, living‑lab gathering where 100+ leaders from the @Google #XI community explored the future of work, creativity, and design. We helped bring the “through‑time” experience to life with vintage furnishings, analogue tech, and a custom photo moment built from stacked retro TVs. A space designed for curiosity, connection, and bold thinking about what work could become. Always a joy collaborating with @henshall.megan , Ryan Howard, and the brilliant @storycraft_lab team to turn their vision into something people can feel.

Since the Formula 1 pre-season is now in full swing, it's the perfect time to look back on 2025, when we took the City of Las Vegas on 5-stop tour to F1 races around the world. Fans could find the sequin-clad Las Vegas Pit Crew in the Fan Zone, partying by an iconic neon sign photo OP, in the VIP Paddock Club letting fans try their luck at a disco ball filled claw machine, or even on the main stage, hosting an Elvis impersonation contest. And for some lucky guests who visited, they walked away with some seriously blinged-out giveaways (presented in, true show-stopping Vegas fashion). 2M reached across the 5-stop tour 28,000+ Engagements 60,000+ Unique Visitors The team brought the energy and excitement and got people revved up for some F1 racing! A huge thank you to our friends at @rrpartners and @vegas for the opportunity to partner together in bringing this *fabulous* global activation to life!" #F1 #LasVegas #ExperientialMarketing #BrandActivation #Robotproof #Formula1 #Motorsport #EventMarketing #SportsMarketing #FanEngagement

That’s a wrap on Changan’s UK test drive tour. 6 weeks. 14 dealerships. A nationwide roadshow that welcomed the Deepal S07 to the UK. From the booking platform to the in-dealer experience, every touchpoint was designed to get guests behind the wheel to feel what this groundbreaking new car offers. Not just in terms of its award-winning Italian design or intuitive Chinese technology, but how fun it is to drive! Welcome to the UK, @changan_uk . This is just the beginning! #ExperientialMarketing #Automotive #EVs #BrandActivation #DeepalS07 #Roadshow

Every year @pmi_org hosts a Global Summit—the signature event of the year for project professionals from around the world. Thousands come together for connection, opportunity and impact. For the second year in a row we had the privilege of helping this amazing organization and its community experience how powerful gathering can be. Through the lens of the summit theme, MORE, Together, we brought to life a place to share, get inspired, learn, nurture networks, and grow. From the design of the event’s visual center system and messaging development to concept creation and fabrication of 25+ activations on the show floor, our team partnered closely with PMI’s cross-functional groups to deliver an elevated and engaging experience. The activations covered core platforms and offerings such as professional certifications and AI tools and training, to the pursuit of passions via a career in project management. Thanks to @pmi_org and the entire team for the collaboration and partnership this year. It’s always amazing to see all the hard work come to life!

We partnered with @coinbase to craft a custom Clari-tea iced green tea — formulated for focus + financial clarity. Then we designed the sleek packaging and rolled out branded tea trucks to bring it to life across DC. From concept → cup → clarity.