Mucho | Brand Design Agency

We design the future for brands. Across industries and scales, from global leaders to innovative startups. Working with clients from strategy to brand identities, motion, websites, books, packaging and environments. We bring a unique perspective to every project. Driven by one ambition: to move people, brands and businesses toward what’s needed and what’s never been seen before. Featuring recent work for Colnago, Analog, Ultraderp, Protopixel, Prewave, Evertesting, Visa, José Andrés and more. We don’t design just for now. We design for next. We are Mucho. We mean more.

Welcome to Casa Mucho, our new studio in Barcelona ❤️ We’ve moved into a new open space designed for the kind of creative process we believe in: collective thinking, collaboration and design culture. This is our third (and a half) studio in the city, so we know what a studio really becomes over time. It’s where ideas are shaped, but also connections, projects, passion and people. A studio slowly becomes part of your identity. Part of your culture. Part of who you are. When we first visited this place, we immediately knew. Not because of its design (it used to be a woodworking shop). Not because of its size (we still work close to each other). We knew because it already felt like Mucho. If you happen to be around, come say hi. Photography: @bballbe Space Design by @stefano.colli with @carloslanuza collaboration

Extending the reach of AI into the physical world. Krateo Sky is building the infrastructure for a new era of AI-native aerial robotics, using autonomous drones to transform real-world data into actionable insight that helps industries like infrastructure, agriculture, and logistics make faster, smarter decisions. Starting with the Brand Ideal DNA®, we translated its technological ambition into a strategic brand identity that feels clear and powerful. A simple geometric mark forms the letter “K” for Krateo, while the negative space reveals a subtle AI spark. The result goes beyond a visual identity, becoming an operating layer grounded in the business, aligned with the culture, and designed to scale with the opportunity. Full case study in bio.

@macba_barcelona ’s new identity opens up to the city As MACBA enters a new chapter, marking its 30th anniversary, it needed a visual language that felt more open, recognisable, and adaptable across exhibitions, campaigns, and the museum environment. The updated logo breaks out of the black box, becoming more prominent and flexible in its applications. It can be split into MAC and BA, creating space to play with images, text, and new meanings. The typographic compositions follow the same logic, moving away from a fixed centre and interacting with the modular grid in a more open and dynamic way. The identity extends beyond posters into the full museum experience, allowing each programme and exhibition to define its own voice, while remaining unmistakably MACBA. Full case study on our website. Design System & Principles: Mucho Campaign Designs: @studiomotu / Oh Yeah! María Ávalos / @laracoro Motion assets (Screens, exhibition teasers, social media): Jorge Croissier Typeface: ABC Diatype by @abcdinamo Photographs by @toosoontothink , @miquelcoll , @roberto_ruiz_fotografo_de_arte and MicoStudio Tram photography Courtesy of @jcdecaux_es *The exhibition posters featured in this post, Petrit Halilaj & Álvaro Urbano, Unknown City Beneath the Mist, and Mari Chordà, are fictitious and were created solely to illustrate the new MACBA design system. The exhibitions themselves are real and took place at MACBA, but the poster designs shown here are not their actual campaigns.

Art of Sport returns for the @fifaworldcup What began over a decade ago as a passion project by Mucho partner Rob Duncan and JP Stallard, capturing the spirit of football through bold, minimal posters, is back for the biggest stage of all. This time, it’s bigger. One team a day. Forty-eight teams. Kicking off on Monday April 6. Let’s celebrate the game that brings the world together as one. Find your nation. Share it with fellow fans around the world. All posters will be available to purchase each day. #FIFA #FIFAWorldCup #ArtofSport #Poster #FootballArt

What is happening with brand mascots? They seem to be everywhere. But they’re not random micro-trends, whether cute objects, faces or characters, they operate as a behaviour layer. Today’s mascots are evolving into experience engines, built to scale, connect and move across platforms, products and culture. They can guide the customer journey, activate brands in real spaces, humanize campaigns and make the brand more tangible and memorable. Which raises a question: are they relevant for every brand? Before ruling them out, it’s worth revisiting these five common misconceptions. Read the full article on our website.

The perfect formula for good chemistry🧪 Albert is an AI-native platform built for scientific discovery. Designed by chemists for chemists, it connects experiments, data and insights into one intelligent operating system. Moving beyond traditional lab aesthetics, we created a visual and strategic language that brings excitement back to chemistry, turning complex data into a more dynamic, intuitive and inspiring experience for modern scientists. Named after Albert Einstein, we looked closely at his handwritten signature and discovered a distinctive swoop in the letter A that became the defining element of the logo. The result is a brand and product experience that reflects the speed and possibilities of AI while remaining credible to chemists. The full case study is now live on our website.

How do we make conscious choices when decisions are made in seconds?🌱 Triplus turns a complex sustainability assessment into a single, clear result, making social, environmental and economic impact actionable at the moment of purchase. Designed as a label and extended through a connected digital ecosystem, Triplus transforms choice into an act of empowerment, enabling real change through everyday decisions.♻️ 🔗Full case study now live on our website.

@miincosmetics is owning its glow ✨ K-Beauty is no longer a niche ritual, it is a global beauty culture. With its focus on conscious well-being and self-expression over perfection, MiiN introduced Korean skincare to Europe, helping shape a new way of understanding beauty. We built a bold digital narrative for MiiN with a sensorial social media toolkit that fits naturally into the daily routines of its digital community. This identity opened up space to explore new ways of working, moving beyond static mockups toward more experimental, playful brand universes through new creative tools and AI-driven exploration. More than a rebrand, MiiN’s evolution is a cultural statement. It honours the Korean beauty ritual while reimagining how it lives, looks, and feels today. A brand ready to define the next era of cosmetics and invite a new generation to truly Own Your Glow.  🔗Discover more about this project, link in bio.

Let’s take a look back at 2025! A year shaped by new projects, worldwide clients across industries and a team pushing meaningful design forward. Driven by passion, we’ve helped brands grow, tell their stories, and step confidently into the future. Mucho to come in 2026. 👀

@dahood.original is live!🚨
 It’s not just cameras and lights, it’s life beyond the stadium, where the neighborhood comes alive and every corner tells a story. DaHood reflects how young people live today: bold, passionate, challenging the rules with optimism, personality, and heart.
 We’re helping DaHood become a new universe. A way of being, a place to belong.
 Life is a game. Let’s play!⚽

Now that AI is here, what happens to branding? Generative tools have become second nature to creation, compressing experimentation into execution and making the extraordinary feel predictable. This is where creative direction truly matters. Not to master the tools, but to give them meaning by asking the right questions, stretching imagination, holding tension and shaping emotion. AI needs stronger ideas. And so do brands. 👉Swipe to read the article. #design #branding #AI #artificialintelligence